There are competitions and competitions. There’s the Man Booker and the Book A Break. As I have no inside knowledge of the former, let me tell you about the latter. A short story competition I ran this year from my website.
All you need to run a competition is a prize, a judge and some entrants. The prize could be £30,000 (The Sunday Times Short Story Award) or publication in an anthology. If the prize is cash, you’ll no doubt want to charge a fee for entering. Since I neither wanted to charge a fee nor dip into my pension pot, I made the prize four days at our home in Provence (excluding travel costs). Casting about for a judge, I hit upon a certain Atthys Gage – you may have heard of him – whom I knew from Book Country. He kindly agreed. ‘Don’t worry,’ I said. ‘I should think there’ll be a dozen entries at the most.’
I set up a page on my website and waited. Three or four people got in touch. Then I thought it might be a good idea to advertise it a bit, so I sent the details to Almond Press, who added it to their list of competitions. Lo and behold! The number of views and visitors soared off the scale: in the first two months of this year, 8000 views and 3500 visitors. And the entries started to come in. A couple a week at first, then half a dozen, then more and more as the deadline approached. I removed the names, gave them a number, and every so often sent off a batch to Atthys, accompanied by ever more apologetic emails. Fortunately, he took it all in good humour. You won’t be surprised to hear that he was as good a judge as I could have hoped for.
The final count of entries was 75. The winner, Ingrid Jendrzejewski, duly took up her prize in July; all in all, her stay was a fitting conclusion to a highly successful competition. Not quite the conclusion, actually – reading the entries, many of which were excellent, I had the idea of publishing an anthology. All being well, Cat Tales will be released on December 15th. But that’s another story in itself.
But why, you might ask, did I run the competition in the first place? What did I stand to gain? Well, obviously, nothing as direct as a spike in sales of my book. On the other hand, it did no harm to have all those visitors to the website, even if the numbers have now returned to normal. Looking back, though, I’d say the greatest benefit lay in getting to know other writers. No doubt that’s more through the anthology than the competition itself, but the two go together. And overall, there’s another, slightly unexpected aspect – you may think it’s corny, but I found that providing the impetus for writers to create stories is quite enchanting. Some of them, perhaps, were already there in people’s minds, and might have found expression anyway; others came into being for the occasion. Either way, I find it almost as satisfying to have nurtured that whole process as if I’d written them myself.
All of which leads to the simple conclusion: coming soon – the second Book A Break Competition. I look forward to reading your entries!