There isn’t yet a reblog button on this site, so I’ve just copied the first two paragraphs along with a link to the full article. A good report by Andrew Updegrove on the options open to you if you want to advertise your book.
Over the last ten years, literally hundreds of services have sprung up that send daily newsletters featuring discount and free ebooks to subscribers. The king of them all is BookBub, with millions of subscribers. Unfortunately, unless you’ve written a real best seller, it’s almost impossible to get them to accept your book (and if they do, it will set you back as much as $1000 for that one-shot ad). The good news is that out of all the rest, there is a very small handful of services that can help you sell lots of books. The key is to figure out which they are, and what type of promo to run. Read on, and I’ll share what I’ve learned through running hundreds of ads over the past two years with scores of these services.
In order to find out which sites can produce, whenever I tried a new service, I ran it alone at a time I wasn’t doing any other significant promotion. And two cautions before I go into the results: first, each of my books is a thriller. Your results may vary if you are in another genre. And second, it’s a dynamic marketplace, with many services rising and falling in effectiveness all the time.
The results and discussion can be found at: