A piece on Scribophile asks an important question:
Yesterday, I went to my first ever writer’s conference. It gave me my first exposure to meeting an agent face-to-face in a “speed date” of 10 minutes. I delivered my pitch. She cut me down to a stump with one question:
“Okay, so I get that you have _____, and you have _____, but, like, what’s your one thing that’s going to make me want to read this book?”
I stared at her stupefied for a moment. I wasn’t able to give the agent an answer that made her go, “Oh, wow. Yes! Please send me that book. I have to find out about that.”
She asked a simple, direct question that cut to the quick: this is a woman with not enough time for anyone, and yet she’s contemplating — maybe — adding a person to her client list, if she thinks the burden is worth it. She already puts in intensive hours working for her existing clients and poring over hundreds of other submissions. What makes me the needle in the haystack? Why am I so goddamn special?
This is the question I have for the hoards of books touted on Facebook. There are a thousand paranormal romances out there. There are a thousand of everything. And I already have stacks – hell, mountains – of books waiting to be read. Why should I devote my time to yours?
The answer, as far as my own thing is concerned, would be: for super-imaginative fun delivered with merry wise-ass style.
Were I to encapsulate the many joys of the renowned series of naval adventures by Patrick O’Brian (that currently enthrall me), I would say, A beguiling interplay of complex characterization, adventure with a touch of mystery, and a mind-blowing knowledge of the sea. I am mesmerized!
What about you? What would be your Heart-of-the-Matter response?