The previous post by Atthys Gage, detailing his experience using giveaways to promote book sales, makes it clear that giving away books is not the way to make money. Yet, authors continue to flail that dead horse.
Obviously, the “Top 100 Free in Kindle Store list” promotes Kindle and makes money for Amazon. That may be the ONLY reason Amazon offers it.
Where did we get this idea that free books promote book sales? (The only reason free Browser and free Search works for Google is that they make money off advertisements.)
Rooted deep in the author psyche is the need to be read. Most authors spend considerable portions of their life creating their books and feel rewarded when the book is read. Books are freely given to anyone who purports to fill that need. What’s wrong with this picture? What manufacturer do you know who gives away their products in the hope that they will be used? How many people have you met who are proud to work for free?
We can’t blame today’s publishers for stroking our egos by “choosing” our book to sell. Or blame retailers for accepting the books we freely give them to sell. That’s how they make money.
But we can demand that any publisher with his finger in our pie do the marketing. Otherwise, what the hell have they done to earn their profit? And, we can demand that retailers do more to prevent pirates from selling our books on the retailer’s website.
Writers need a Bill Of Writes.