I dreamed a great change but of course forgot it on waking up. All I have left is the vision of being in a red brick building watching men move stacks of books on forklifts. Light from dirty windows illuminate dust in the air. Cries of anguish ring from a pot bellied man in a three piece striped suit and bowler hat, “Out, damned Kindle! out, I say! – Nook: Kobo: Publishing is murky!”

Not murky at all. Book publishing has been replaced by book marketing: This Notebook I write on can publish what I write and distribute it worldwide tomorrow. No factory of men and equipment are needed, no shipping, no bookstores. Just ereaders. Writers no longer need publishers, we need marketers. And, they must have a commissioned revenue model to be trusted. Amazon does. Anybody who wants paid up front to try to sell your books should offer you a free bottle of snake oil because that’s all you’ll get for your money.

Which brings up a question: Who, out there, actually markets books effectively?
Please comment if you know anyone!


8 thoughts on “YESTERDAY’S GONE

  1. mimispeike says:

    I was about to start writing about my plans, then I noticed, who markets (who’s already marketing with good results?)

    Dammed if I know. Someone over on Facebook just announced she’s on USA Today’s Best-seller list. I don’t know who she is. I tried to find her on that list and couldn’t. She places a lot of blurbs on FB, I ignore them.

    Bookkus had a plan that sounded good, at first. Recruit a group of reviewers to read and vote for books to be published. Word of mouth, etc. A Ponzi scheme of recommendations. The problem was, many of those reader/reviewers were lacking in judgement. So that idea went nowhere.

    As far as marketing goes, my answer is still BS! The more the better.

    Bumper stickers! And other on-the-street strategies.

    Facebook too, of course. But I think we rely too heavily on the web. And those best-seller lists, that’s a load of garbage if you ask me.

    Liked by 2 people

    • GD Deckard says:

      🙂 Good point, Mimi! You point out that “those best-seller lists, that’s a load of garbage” and that gave me an idea: We make our own best sellers list! If anybody can make one up, we can. For convenience, we can ignore definable attributes like sales and focus on “quality.” If we like it, we give it an award!

      What to name our award? What do you think of the Writers Co-op Choice Award? For books we choose to give an award to, of course. Put that on the cover of My Guy Sly. It won’t hurt and it sounds good.

      My Guy Sly
      A Writers Co-op Choice Award

      Liked by 1 person

  2. Perry Palin says:

    Last Sunday, in a church basement, on the day of a grandchild’s baptism, I visited with a genuine best selling mystery author. His books really do sell, and I’m sure he makes a good living from his writing. Earlier this year he wrote a short story with me as the main character (too complicated to explain here) and the story will appear in an anthology in the spring. I was following up on the anthology. Was I smart enough to talk about marketing? Of course not.

    There is a small company in the city that helps writers through some or all phases of the process, writing and editing, book design, marketing, printing (if you go that way), and placement in bookstores and online.I have met the two principals of the company, heard them speak at writers’ events, and I like them. The company has a marketing director, but the website seems a little weaker on the marketing phase than on other parts of the process. I’m thinking of contacting them about book design and marketing for my novel. I like the idea of the book in trade paperback and online. I’ll ask about the snake oil too. There are plenty of other companies that will take your money for a promise of these services, but I know where these people live.

    I think personal contact and word of mouth is the best marketing strategy. Once you have the first 200 satisfied customers, they’ll help with your marketing. The best selling mystery author? He is still driving out to small town public libraries for readings and personal appearances, and it grows his readership and it sells books.

    Liked by 3 people

  3. mimispeike says:

    Seriously, folks, the key is exposure. I’m building eight web sites, fun to look at, one an intro and a sample, the first eight chapters of book one, the second containing the full Piper story, the rest each with a novella. (Not all finished of course, but I have good chunks of every episode written.)

    I have links galore, sending viewers back and forth between sites. (That reminds me of the time Sly . . . Go to _________.com to read about it.) A uniform look, with art tailored to each novella. I’m admiring my pages each time I open them up, from a design perspective. That’s my gauge for any piece of art/design. Does it stop me in my tracks and make me examine it closely?

    Then come the bumper stickers, sending eyes to the sites. And the mailer, etc. If I wait to finish and edit all my material, it’s never getting seen. My goal is to have it up, Sly’s whole story, including those poems I wrote five or six years ago, to float around in Cyber-space forever, and make me famous, like Amanda McKittrick-Ros, a thousand years from now.

    Liked by 1 person

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