Amazon, Formatting manuscripts, self-publishing

Filling the Amazon belly

behenmoth

My daughter used to work for a French stationery company – hardly a flourishing sector when handwritten letters are practically museum items now. One of her tasks was to get their products listed with Amazon, so a meeting was organised in which she expected to negotiate as she did with supermarkets. Not a bit of it. The Amazon people sat down, handed out their document and said, ‘Those are our terms. Take them or leave them.’ Naturally, she took them.

One effect of the current crisis is that Amazon is set to consolidate its already very firm grip (Who needs crisis government when you’ve got Amazon?) on the retail sector as a whole (this brief history of Amazon explains the various tactics used to bring thatabout).

As for books, that grip is now impossible to loosen. It’s easy to forget that the Bezos behemoth only began life 25 years ago, but in that time it’s established itself as by far the world’s largest bookstore, selling 560 million ebooks (89% of the market) and 807 million physical books (42% of the market) in 2018. Furthermore, they know exactly what we’re reading, when, for how long, and any highlighting or searches we undertake (How Amazon tracked my last two years of reading). In short, the Amazon strategy is clever, ruthless and effective (Amazon’s plan to take over world publishing).

The Kindle was launched in 2007, and now has 84% of the e-reader market. I have one myself, though I rarely use it – compared to an iPad, it’s clunky, not very user-friendly and has a low battery life. Ebooks will never replace physical copies – in fact in the past few years physical books have made a comeback (How ebooks lost their shine) – but one thing is sure: as a tool for self-publishers, the Kindle is here to stay. While traditional publishers often set their ebook price dissuasively high (Are ebooks too expensive?), self-publishers make full use of the competitive pricing Amazon encourages.

We’re all targeted as consumers by Amazon, and they’ve set themselves up as champions of consumer rights. But how about as writers? For a self-publisher to ignore Amazon as about as daft as a pole-vaulter disdaining to use a pole. And on the whole, they do a pretty good job of making it as easy as possible. Publishing a book these days is done in a matter of minutes. As we all know, selling any significant number of copies is far harder, but Amazon will help you here too – at a price. I haven’t yet used Amazon ads myself, but I think one day I’ll need to if I want to vault any high (for an overview of how Amazon ads work see here). In the meantime, I try to make sure my Amazon author page is OK, though there’s no doubt more I could do (Optimizing your author pages).

A recent addition to Amazon’s panoply of tools is the free app Kindle Create, which I used to format the ebook of Truffle Trouble. It’s easy to use and the result was fine, but it’s not flexible enough if you want to use different fonts or customise other aspects. And conversion of the file for a print book is still better done using Word, so in the end it didn’t save me any time at all. For an overview of Kindle Create, see here, and a comparison with Vellum (for iMac), see here.

Kindle Create, of course, being a tool that aims to lock authors into Amazon, only converts to mobi, so if you want to go wide, you’re better off converting a Word file with Calibre or Draft2Digital. But do you want to go wide? Again, Amazon entices you not to by offering advantages if you give them exclusivity through Kindle Select (a review of the differences is here). As regards this question, two of self-publishing’s major gurus, Mark Dawson and Nick Stephenson, have different approaches: the first is exclusive to Amazon, the second goes wide. So there’s no obvious answer here except to try for yourself and see what you feel most comfortable with. Personally, I’ve only used Kindle Select once, not because it makes better sense commercially to go wide (80% of my sales, such as they are, come from Amazon), but because I can’t quite reconcile myself to letting the beast swallow me whole.

 

 

Standard
About Writers, Stories

Operation Anthology

cat-tales-851-pix

A short while ago, D.J. Lutz told us of the advantages of participating in an anthology. Well, I haven’t done that myself, but I recently compiled, edited and published one. So following on from Carl’s recent POV Explained, this post is from a different point of view.

What do you need? First of all, obviously, stories. I was fortunate here in having plenty to choose from. With 75 entries to the Book a Break short story competition, the difficult part was deciding when to stop. Naturally, quality was the main criterion, but not the only one. I was keen for variety too, so rather than treat them all as finished products, I did select a handful on the basis of potential, knowing that a fair amount of work would still be needed. This might have meant that some more polished stories didn’t make the cut because they were too similar to others. Entirely my fault: the competition prompt was too restrictive. This year’s is far more general.

Whatever your criteria, though, the beauty – and occasionally the pain – of an anthology is that practically every story has room for improvement. Which is where it can start to get tricky. The Book Country experience helped – we gave and received peer reviews, and learned how to do it in the process. Only up to a point, though, because here you’re not just critiquing (where it’s no big deal if the author accepts your points or not), you’re editing. And you want the product to be as good as possible.

There are as many different ways of reacting as there are writers. Some will argue their corner with pugnacity; others will be happy to go with whatever you say. Corresponding with each author, I quickly sensed the sort of writer I was dealing with, adjusting my comments accordingly. There’s a difference between ‘I suggest deleting’ and ‘Delete’, and the question mark can come in handy too – ‘Delete?’

From the editor’s point of view, one big advantage is being able to call on the contributors themselves for second or third edits and for proofreading. Half a dozen helped with this, which didn’t just make for a lighter workload but was also reassuring – you’re not making all the decisions alone.

Mistakes, I made a few but then again… Actually, only a couple stand out. I tried to be democratic, for one, especially with the title. Asked for suggestions, organised a vote which triggered a revolt, and ended up with the initial result overturned. Brexit, Trump, The Book a Break Anthology – 2016 has shown just how dangerous democracy can be. So next time round, the title will be imposed. Which is fine by me. I’ve often fancied myself as a dictator. Benevolent, natch.

The other mistake was waiting till the stories were practically edited before working on the cover and illustrations. That probably set back the release date a couple of months. It doesn’t much matter, but next time I’ll aim for a shorter lag between selection of stories and publication.

Formatting – not as horrendous as I’d feared. Maybe because I got myself into the right frame of mind. Take a deep breath, tell myself it’s not going to work, set all other concerns aside, stay calm, be prepared to spend as long as it takes. Formatting a book is like DIY.
The result has just appeared and to be honest, I’m quite chuffed with it. So all that remains is for me to plug it here:

What happened to the cats? In these 21 submissions to the first Book a Break short story competition, cats of many different kinds appear and disappear, roam far and wide, behave in mysterious ways. From dark and chilling to light-hearted and humorous, these stories focus on the power and mystery of cats. From ancient Egypt to modern Japan by way of war-time Crete, the cats you’ll meet here will entertain you, frighten you, intrigue you and surprise you.

Each of the 21 stories is accompanied by original illustrations and the collection is prefaced by Smith, the terrifying tabby from Taunton who, when he’s not fighting other cats, likes nothing more than to read.

The prize-winning authors of these stories come from many countries and backgrounds. Some are starting out as promising young writers, some are confirmed authors. All used the prompt for the short story competition to craft a highly original tale.

The proceeds from this book go to two charities, Cats Protection and the Against Malaria Foundation.

The 2016 Book a Break short story anthology is available now in print (black & white, $9.50) and as a kindle ebook in colour ($3.99).

A PDF colour version is available directly from this site by clicking below. Alternatively, you can donate directly to one or other of the two charities supported by the anthology, Cats Protection and the Against Malaria Foundation. Forward their thank you email to me (curtis.bausse(at)outlook.com) and I will send you the PDF file straightaway.

Small Buy Now Button

Standard