Well, the launch is done – phew! I’m a bit surprised at how tense I got – I thought I’d be more laid back. Too early, of course, to give a report, but the first impression is… mixed. Yes, it’s better than the last, but given that all I did then was post on my blog, that’s hardly difficult. This time I had a strategy – build up my mailing list and ask my subscribers to post reviews. I’d sent a free copy of Perfume Island to over a hundred, but so far none has appeared. Early days yet, perhaps – we shall see. But the only reviews so far have been from people I was in touch with before (you guys included – many thanks!).
On the other hand, it has been good to get a couple of messages from complete strangers telling me, ‘I enjoy your books so much.’ And it made me realise that I’ve never before experienced that sort of connection with readers. It gives me a glow inside that’s different from other satisfactions I’ve got from writing. For a couple of reasons, I think. Firstly, as I said, these aren’t people I’ve built an online relationship with – they’re people who’ve come across my books by chance or because they happen to like the mystery genre. And that’s the second thing – they aren’t writers but readers. Crucial as it is to engage with and learn from other writers, we’re not normal readers because we always have one eye on the craft of writing (‘Ah, what a beautiful / overblown / clunky sentence that is!’). So it’s rather strange to think that someone might be reading my book simply because they want to enjoy a good story. You might say it’s a bit late to be discovering only now what it’s like to have a few readers. Well, yes, I fumbled and faltered a lot along the way. But better late than never, you’re never too old to fulfil your dreams, yada, yada…
Will Perfume Island actually sell many copies? Probably not. But a few more than One Green Bottle (again, not difficult). And the prospect of having readers raises another issue: they’re following a series. What do I do with Magali now? Is she a brand? Do I owe it to my readers to keep her going? Well, here’s what Hugh Howie has to say: ‘A big mistake I see from too many aspiring writers is to follow up their first work with a sequel, and turn that into a trilogy, and write a fourth and fifth book while they plan their sixth and seventh. […] Plan on writing many great books about many awesome characters. Plan on writing three different trilogies in three different genres. Sequels aren’t bad; in fact, they can be critical to your success. What’s bad is only giving readers a handful of avenues into your imagination. Give them as many onramps as possible. Write short stories as well as novels. Write in different genres. Experiment and adapt to your sales and any critical feedback.’ (The full article, which covers many other points, is here.)
I found that reassuring. Because much as I like Magali, I don’t want to be wedded to her for the rest of my writing life. In fact, other ideas are barging to the front of the queue, demanding to be written. For the moment, though, I’m thrusting them back. A trilogy, at least – I can’t not write a trilogy. So this morning, with great relief, I stopped looking on Amazon every other minute and got back in touch with Magali and Charlotte in Mystery Manor (much darker, more thriller than mystery this time). Because if I don’t do that, I might lose my readers just when I’m starting (let’s be optimistic here) to gain them.
As for the marketing, I see no alternative to persisting with the mailing list. The first time people unsubscribed, I was dismayed. Now I’m pleased – it means I won’t be annoying them. And little by little, there’s a chance that of those that remain, a few will swell the number of that very select group I think of now as ‘my readers’.