book promotion

Out of the frying pan, into the fire.

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Creation to marketing, obsessive-compulsive all the way. 

I’m working through my novella, revising. Except for one or two chapters in the middle, I’d truly thought it finished, except for commas, etc. Now I find my logic in one area less than acceptable. It sounds pretty good if you don’t think too hard, but when I pick it apart I am unhappy with it. I never did feel it was strong enough, and I’ve also thought I could wring a lot more fun out of it. I hadn’t figured out what to do about it until just the other day.

Motivations are what I fixate on: Does this really make sense? It meets a need, but is it essentially bullshit? My bullshit meter, one to ten, tells me certain behaviors as a basis for subsequent doings are about a five. I still like what I have in general, but I love my new idea. I’m going to fold them together. They do not conflict, they work hand-in-glove.

My first question is: Do you ever feel ready? Do you ever stop cramming your back pockets with scribbled sticky notes?

Chapters one to five are done. Six and seven will get the just-dreamt-up stuff plowed in. The remainder (another seven chapters) is, I believe, pretty OK. I have avoided decisions near the end by treating my novella as a cliffhanger: This might happen, it might not. (My characters may only discuss it. They do a lot of discussing.)

The full book will have resolutions to all the speculation. Nonsense that I’ve removed to create a shortie will be restored, and the second half will be completely new. There will be some overlap, most of it in the first quarter, but the novella is meant as a teaser, and will be cheap, perhaps ninety-nine cents, or maybe even a give-away.

Where to publish? Let’s talk about that.

I see ISBNs are pricey unless you buy a block of them. Does anyone have a number to sell? Should we buy a block as a group and share them out?

KindleScout looks interesting. It feels rather like a game to me. Find something great, help it along with a vote in favor. It takes no time, you’re looking at a blurb and a few paragraphs. On Scribophile, however, is a negative review concerning quality of the offerings:

“. . . many of the covers and descriptions are not professional and do nothing to promote the book. One doesn’t even have a picture or a layout, just the title and a sentence describing it. I had to look at it to figure out what was what, which I wouldn’t have done if I weren’t coming back here to comment. Same for the blurb. It’s repetitive, and it’s boring. The sample chapter has no paragraphs and it’s unreadable – spelling, grammar, spaces between sentences.” A few pieces like this would discourage me away real fast.

What are your thoughts on KindleScout/Kindle Select?

Here is the link for an interesting looking post on marketing yourself. I haven’t read it yet, but the response on Scribophile is enthusiastic.

My climb-every-mountain/follow-every-rainbow neuroses may have been counterproductive until now. From here they may be a plus.

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book promotion

Many a slip…

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Not a lot can go wrong if you have a publisher, can it? Obviously, the promotion effort is on you, but that’s to be expected. If you’re lucky, the publisher will do their bit – after all, it’s in their interest too to let the world know you’re launching a book. At the very least, you’ll discuss with them what sort of promotion campaign to run – when, where, for how long and so forth.

But there’s many a slip etc. Your publisher could go bankrupt – that’s happened to me before. Or else go silent – that’s happened to me now. We’d planned the release of Perfume Island for 20th September, but as the date drew nearer and I had no news, nor any answer to my emails, I somewhat reluctantly called a halt to the whole operation. Then I finally got a response apologising for the absence.

This post is not a gripe. I’m not complaining or denouncing or accusing. On the contrary, although this has thrown me off kilter, I’ve been happy with our relationship up to now, and the ending has been amicable and fair. But obviously, I can’t pretend it never happened. After all, a few people were aware that Perfume Island was due out shortly, and some were poised to write a review, so I needed to clarify the situation in order to be able to move on.

Move on where? Self-publishing. It’s the only option I have. I could hunt for an agent or publisher but none will ever accept the second book in a series if they don’t already have the first. Besides which, the book is ready for release now, not in some distant, uncertain future.

In terms of promotion, the strategy remains the same, more or less. When you have a series, the central plank of your strategy is to offer the first book free, or heavily discounted, using it as a ‘reader magnet’ to draw people on to the second. So what we’d planned was a two-week promotion, offering One Green Bottle free, starting a month before the launch of Perfume Island. That way, people would have time to read OGB, love it (or not) and hop over to Amazon to buy Perfume Island (or not). Cunning, eh? But when the time arrived, I saw that the price on OGB hadn’t changed. Clearly, there was a problem.

The cause of the problem? KDP Select. Now, I did know that OGB had been enrolled in KDP Select at the outset, but I thought it was just for the first 90 days. So I’d assumed that it could now be offered free for a full two weeks, rather than just for 5 days, as stipulated by KDP Select. I repeat – I blame no one here, or at least, the blame can be shared. I should have made sure the book was no longer with KDP Select, rather than just assume so. A misunderstanding, shall we say.

As I see it, KDP Select can be useful, but probably not at the beginning. Fantasy author Suzanne Rogerson has a slightly different take on the matter, which she details in two helpful posts (one and two). My view is that once you have an established readership, fine, but until then, you need the flexibility to make your first book free for as long as you like. Permafree, if you’re up for it. Which is what I intend to do.

As soon as I saw what had happened, I started a novella, prequel to OGB. It’s now turned into a hybrid – part novella, part explanation of the writing of OGB. I’m aiming for a November release, with Perfume Island to follow shortly after.

Phew! As if writing itself wasn’t hard enough, getting it out there and (maybe, conceivably) noticed can be harrowing! Still, the initial dismay having passed, I’m now feeling more serene. I’m not saying that one day, I won’t have another crack at the traditional route, but for the moment, I’m savouring the truth of what everyone says about self-publishing – however much of a struggle, you’re in control of the process.

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