book promotion, book reviews

Ten Thousand Page-Reads. (Or K.U. For Dummies)

The title of is this post is possibly enigmatic to most, but to anyone who has a book or books signed up on Kindle Unlimited, the reference is clear.

What’s a page-read? What’s Kindle Unlimited?

Okay. For those who don’t know already: when you publish an eBook on Amazon, you have the option of signing it up with Kindle Unlimited. That means Kindle Unlimited subscribers—for a ten dollar monthly fee—can download and read your book for free, (as well as all the other eBooks signed up with Kindle Unlimited) and you, the author, receive a payment for each page read.

Yes, they can keep track. No, you probably don’t want to think too hard about that.

How much per page? Amazon sets a new rate every month, but then it also adds a certain amount from the Kindle Direct Publishing Select Global Fund (which—if I understand it correctly— is based on the total number of pages read of all KU books by all KU subscribers.) Bottom line? It varies slightly from month to month, but as a ballpark figure, I assume about 45% of a penny per page. And, KU is actually fairly generous in the way it counts page reads. My book Spark runs 345 pages in paperback. KU counts it as 408 pages. (For the record, a complete read of Spark on KU earns me about $1.80. Selling the ebook earns me about $2 in royalties.)

One important rule: if your ebook is signed up for Kindle Unlimited, it must be exclusive to Amazon. You cannot sell it on Kobo or Barnes and Noble or Smashwords or anywhere else. For many authors, this is a deal breaker. It’s also the reason why most actual publishers do not use it. They don’t want to cut off any potential sales avenues.

In practice, KU is made for independent publishers. And while exclusivity may be distasteful for some authors, most ebooks sold in the global marketplace are sold through Amazon. (I heard 70% somewhere, but don’t ask me to back that up.) Personally, I didn’t find it a difficult decision. I am happy to have my independent titles on KU.

Being signed up with KU also allows you to run promotions, including making the book free for up to five days out of every ninety. If you promote your giveaway, you can end up with thousands of downloads. Both times I’ve given Spark away, I’ve topped 3,000 downloads. This may not seem like anything to crow about, (and I’ll address that question further on). But let me just focus first on the immediate results of that kind of giveaway. Both times, it has resulted in a small sales spike after the giveaway. (Very small in real numbers. The first time I think I sold 12 copies, the second time only eight. But compared to my normal sales, which can include months of goose eggs, it’s a spike.)

In addition, giveaways get me page-reads on KU. Faced with a temporarily free ebook, some subscribers choose to download it through KU rather than downloading it for free. It makes no difference to them, I suppose. It’s free either way. But it makes a big difference for the author. During the month following my last giveaway, I topped 10,000 page-reads. This is roughly equivalent to 25 people reading my book all the way through. It also means I made about $45 in royalties.

Now just for a bracing dose of reality, I know most of the 3000 people who download my book onto their Kindle or their cell phone are NOT going to read it. A lot of those folks have hundreds of free books stored up on their devices, and they keep adding new ones, which probably only serves to bump the older books lower on the priority list (newer books are shinier books). The only reads that we can be sure of are the ones that come through KU and the ones that leave a review, or at least a rating, on Amazon or Goodreads.

My giveaways have generated a few reviews on Amazon and some ratings on Goodreads, but very few. Reviews are rare enough anyway, but I think they are even rarer for readers who download the books for free. I had a review of Flight of the Wren after my last giveaway of that book—a terrific review—that actually said:

“This is a great book! Usually I don’t write reviews for the free/cheap books I get from the various email groups because they are not usually worth reviewing.”

It’s just human nature, I guess. We tend to value things in direct relation to the price we pay for them, and we sometimes assume that free stuff is free because nobody would pay for it. So the whole giveaway thing is not an unqualified positive. Sure, I would prefer it if people were buying the books and lavishing me with reviews, but that ain’t happening. At least this way, there are people reading the books. Some of those people are going to like them and will maybe read the next one.

Some of them might even pay real money for the privilege. Crazy, I know, but it could happen.

Advertisements
Standard
book promotion, book sales

Report from the Front Lines.

Nine Hundred and Forty-Two Million. According to Wikipedia, that’s the number of English speakers in the world. That includes 603 million people for whom it is a second language.

As a writer ever in search of an audience, my first crass thought upon hearing that statistic is: I wonder how many of them might want to read my books?

A study by the Pew Research Center reported that 23% of all Americans didn’t read a single book during 2014, and there’s not much reason to expect that number to improve. In addition, some of those other 77% who did read a book only read one, so they probably aren’t exactly hopefuls. So how many are real potential readers? Well, that same study showed that 42% of Americans read 11 books or more in the past year, roughly one a month. So lets use that figure. Let’s say 42% of 942 million.

That’s almost 400 million readers. Sell to a mere one percent of those folks, and you’re one of the most successful writers on the planet.

This sort of number crunching has been on my mind because I ran my first ever free promotion on Amazon a short while back for my book Spark. As most of you probably know, Amazon lets you sell your book for free for five days out of every ninety. I chose to spend the whole five days in one swoop. Here’s how the whole thing went down:

Day One: I decided to do Day One with a minimum of promotion. I was originally going to do none at all just to establish a baseline, but I got impatient so I did a couple of Twitter posts on sites that promote free books (maybe a dozen altogether). Day One total:  69 downloads.

Day Two: Here’s where the promotions kicked in. I chose two paid sites: Book Barbarian and Free Kindle Books and Tips. Total paid: $60. I set those up about a month in advance. I also submitted the book to a whole bunch of free promotional sites as well, about thirty. This was a very tedious and time consuming process. I also kept on promoting on Twitter, although not a lot. I have to admit, day two was kind of exciting, mostly because it was fun to watch the numbers climb. Day Two total: 1475 downloads.

(Note: some of the free sites posted my ad and some didn’t. It’s hard to be certain but I know the following sites posted: Reading Deals, My Book Cave (very helpful), It’s Write Now, eBookasaurus (but no cover picture), Bookangel, Ask David (very nice), Ignite Your Book (again, no cover), frugal freebies, discountbookman (first listing on the page. Nice.) and bookbongo.com. Some of these listings were little more than a postage stamp-sized cover on a page full of the same, and others were pretty nice. Next time, I’ll check them out a little more carefully beforehand, but hey, what d’ya want for free?)

Day Three: I kept on posting on Twitter and on a couple of free Facebook promotional pages, but I was probably mostly still riding the wave of my Day Two promotional push. I might have also been getting some downloads from Amazon’s own internal marketing machinery by now, because the book received pretty prominent placement on the Top Free Books lists. It was number one or two in Children’s Books Fantasy, Science Fiction, Fantasy and Magic, categories like that, so anyone browsing free books in those categories would have seen it. I topped out at number 4 for Free Children’s eBooks overall, and was high up on that list for a couple of days.

(A note about that: Children’s Books is not the label I would have chosen. Young Adult, sure, but Children’s Books was a very confused category. Spark was, at times, sandwiched between The Lonely Balloon, How to Draw Sea Creatures and Sinful Cinderella (which wasn’t porn, despite the name.) I think it would’ve done better if it had been on the YA list, but I must have entered it wrong. (Incidentally, there were other YA books on the list. In fact the comparable paid list was mostly various Harry Potter. But still, it wasn’t the ideal category.)

My best position for the overall free list occurred on Day Three. For a few hours, Spark was the 88th most downloaded free book at the Amazon Kindle store. That was cool, but I’m sure my placement on the minor category lists got me a lot more looks. Day Three total: 752 downloads.

By Day Four things were slowing down. I continued to post on Twitter, and I did a boosted Facebook post which got a fair number of looks. It cost me eleven dollars, reached 1185 people, and garnered about 50 likes. It’s hard to know if it resulted in more downloads, but certainly no more than those 50, so that was clearly the worst-spent money in the campaign. But I got some new likes on my author page, and probably moved a couple of books. Day Four total: 409 downloads.

In the end, after five days, my downloads totaled 3061 units.

In truth, I’ve never been crazy about the idea of giving away my books. I know a lot of you feel the same. You worked hard on your books, and you believe them to be things of value. Giving them away is like saying “Hey! These are trivial and expendable! Have one!” And, as you’ve probably seen when established independent authors grouse about the glory days of two or three years ago, the free days don’t really work as well as they used to. Most of the people who love eBook giveaways have kindles already jammed with hundreds of books they haven’t read yet.

Kristen Lamb strongly discourages free giveaways, because it sets the expectation bar so low. People now expect eBooks to be free, which undervalues all of our work. I don’t disagree, but I also think that ship has sailed. It’s fine for me to refuse on principal, but who’s going to notice? The millions of people who are actively not buying my books?

You have to have an audience. You just do. It’s fine for Kristin Lamb to preach, and I’m glad she is, but she already has people listening. I don’t.

Look at it like this: I wasn’t selling books anyway. Now 3000 people have the book and might read it, might like it, might buy one of my other books. One percent? Two percent? Dare I hope for five percent? One hundred and fifty new readers?

I’d call that a start. Of course, I’ll never really know just how many, but I have sold six copies of Spark since the promotion (which is more than the week before. Hell, it’s more than the month before)  and over 3000 pages  have been read through Kindle Unlimited (plus 400 pages of Flight of the Wren, which UnknownI suppose was just a random occurrence). I’ve had two new five-star reviews  on my Amazon page and 33 people have added Spark to to their “to read” or “reading now” lists on GoodReads. So at the very least it means people saw it and wanted it, so it must be okay. The cover, the blurb, the Amazon landing page, they can’t be as unappealing as I sometimes think they must be, given the deafening roar of indifference I usually experience. So I’d do it again and I’d recommend it to others. And I’d recommend using as many forms of promotion as you can manage or afford. Make the most out of your giving. If my baseline of 69 books on Day One is any indication, my promotional efforts increased downloads by a factor of almost nine, so that’s highly significant.

I know it may seem odd crowing about how many books I gave away. Even odder that I spent money for the privilege. And it’s true, I spent $72 on my giveaway and so far I’ve made maybe 25 bucks back, but it’s only been a week or so. The books are out there. It takes time for people to read them.

This is the long game we’re playing.

I’ll keep you posted.

Standard