book promotion, book reviews, publishing

Strategy update

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I’ve been busy. Still am, but starting to see the end of the tunnel as regards my marketing strategy. The first tunnel anyway – there are lots more to come. Here’s what I’ve done so far.

Using Draft2Digital, I’ve made One Green Bottle free on Apple, Barnes & Noble and Kobo. It was up there already but shifting no copies, so it’s not much of a change. Now I need to write to Amazon to ask them to match that price, i.e. have it permafree. They’re under no obligation to do that, so I don’t know how they’ll respond. But they’re well aware that many authors do this as part of their marketing.

I’ve written Making a Murder, six essays about the writing of One Green Bottle, which I’m offering free to anyone who signs up to my newsletter. The offer is at the front and back of One Green Bottle, so anyone downloading it has an incentive to sign up and I get their email address, which obviously I can’t get directly from Amazon. I don’t know if Making a Murder will appeal – it’s not fiction, and the essays are humorous, so it’s a gamble. It would probably be better to stay in the same genre, which is what I intended, but my novella, which was to serve that purpose, needs more work.

I’ve been paying a lot of attention to my mailing list. I had around 700 subscribers after doing a joint promotion and a giveaway (many more from the first than the second) and I then sent different messages according to whether they opened my first email or not. I offered Perfume Island free, prior to its release in November, and removed over 200 subscribers who didn’t open that email. Of those that did, 112 signed up to receive the book.

That’s a lot of giving away of two books that have taken me five years to complete. Not so long ago I’d have thrown up my arms in horror at the very idea. Now? I’m quite relaxed – 112 reading the sequel is 3 or 4 times more than read the first. Not all will like it and of those that do, only a few will write reviews, but I’m still at a stage when I need to reach out to those few.

The worst part of all this work? Converting Making a Murder to epub and mobi formats, which I have to do if I’m sending it out myself. Converting a text is fine – Calibre handles that easily. But getting a text with pictures just right is a challenge. Or a nightmare, depending on your mood.

From time to time, I step out of my marketing bubble and see that the world continues to turn and hurricanes to blow. I’m working on a third book in the series, which I hope to bring out before the Apocalypse.

 

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book promotion

A (possible) blurb. Plus additional wry remarks.

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Not Sly. But I love those eyes.

Creating a good hook (a blurb) for a book is a tricky business.  

Short and punchy is the rule of thumb. Get as many eyes as possible to your first page. But, my book is not easily conveyed in a few phrases. I could call Rogue a grand gallivant (true as it can be) but that doesn’t capture the insanity.

What I can come up with here, now, on the fly? 

> Puss in Boots as you’ve never seen him. On the money, but trite, and useless, tells you nothing.

> A smarty-pants cat kicks butt in sixteenth century Europe. Closer in spirit, but still way short of the silly stew I’ve … ah … concocted, from numerous sources.

I’ve done a huge amount of historical research, from biographies to period pieces (Margaret Cavendish, called the first female scientist, liked to put her theories into verse. I’ve taken her impulse and run with it) to a marvelously enjoyable Ph.D thesis on a walled town in southern France not far from my first locale. (I borrowed details of the landscape, with permission of the author. I managed to track her down to the BBC.) Rogue is a merry mash-up filtered through my own off-balance point of view.

Rogue is my personal An Incomplete Education, a wonderful book that purports to give an overview of all the information we should have absorbed in college. Twenty years of poking around in history books has made me moderately well versed on the sixteenth century in matters large and small, able to regale you with, for instance, the curious circumstances surrounding the invention of the pencil. The new technology, initially a military secret, figures in my story in strange ways.

The Rogue Decamps is a bit challenging, quirky, and (horrors!) complex. It’s not Disney. Nor is it a rehash of the traditional tale. It’s arch this-and-that. I have some social commentary, but – relax – those remarks are decidedly screwball. It’s black humor in spots, snark more generally, sweet from time to time. My cat is a fully formed personality, with all the faults and foibles of the human kind. He drags a load of regrets around with him, and obsesses over them, delightfully. (IMO) He’s a bully, a con artist, a sweetheart and a snot. Like any cat, right? (I should know, I’ve lived my life – seventy years so far – in the company of cats.)

Writercoop-ers (writercoop.wordpress.com): Have I said anything useable here, or have I shot myself in the foot? I can’t do a bait and switch, cast a wide net with an uncomplicated blurb, lose readers soon thereafter. They have to have an inkling of what they’re in for.

My few followers on Facebook: If you like this . . . flavor, chances are you’ll find much in my opus (a three-book series) that will have you giggling your head off. Or, as the kids say, ROLF.

I’m nearly done with what I’ve vowed will be the final revision. Plot (conventional momentum) be dammed, I prefer to stop and smell the roses.

One last try at a bite-size blurb: 

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Sly! The Rogue Decamps. (Intro/novella to a series.)

A Smarty-Pants Cat Kicks Butt in Sixteenth Century Europe.

From a faux-visitation by the Virgin Mary (the goal, to lure religious tourism to a dirt-poor backwater realm) to a joint effort with Elizabeth’s Royal Astrologer to eradicate a nasty rodent infestation in a North German town, a whacky wiseacre offers astute but invariably self-serving advice to creeps, cranks, and kings.

Sylvester, aka Sly, is a poet . . . of interesting verse. A scholar . . . devising his own theory of gravity fifty years before Newton . . . folks, he’s Puss-in-Boots, reimagined from the boots up.

He’s the original animal rights activist. He’s got a whiff of Vonnegut about him, how can you resist that? He’s a good-hearted know-it-all, and I furnish him with a series of hapless sidekicks to bounce ideas off and to push around.

The guy’s a corker, full of piss and vinegar, cute as he can be. Aren’t you curious? Step into my ready-to-rollick Wayback Machine. We’re off on one hell of a jaunt.

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I plan to give the novella away as a promotion. This is one of my more sophisticated marketing schemes. Another is to hand out leaflets, dressed as a cat, in Times Square, maybe get myself arrested as a public nuisance, maybe land on the evening news. Or take videos to post on YouTube. A third ploy is to create bumper stickers, mail piles of them to everyone I know to, hopefully, pass out. If you see a bumper sticker, My Guy Sly – that will be the name of my future website – you’ll know I’m up and running.

Sly was taken. Screwball was gone. I pounced on My Guy Sly for a domain name. It is already in use, here, there, as a user name. On one site it belongs to a dodo who adores Sly Stallone. Didn’t move quickly enough there.

I’m way late to the party on a number of fronts. Hey, if I’d been on the ball twenty years ago, I could have bought Amazon. I am no financial visionary. I am no marketing genius. Tech, web tours and such, confounds me. I’m going to work it the old-fashioned way, on the hoof, channel P. T. Barnum, raise a ruckus, my marketing in sync with the anything-goes approach of the story. You take the high road, I’ll take the low road. I just may get to Scotland afore ye.

Next time, kids, I’ll talk about my idea for a Sly-mobile. Now, my husband may not go for our new car plastered bumper to bumper with decals. I believe I’ll wait a while, a good while, to spring that on him.

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About Writers, book promotion, book sales, Uncategorized, writing technique

BOOK BLURBS

We writers are the pioneers in this brave new world of book marketing. It is our task to boldly go where few authors have gone before. Finding what works for us is often intuitive, so it helps to ask others what they think. What do you think of the following insight from a fellow author about book blurbs?

Book Blurb
“The blurb should draw you into the story, not tell you all about the story.”

Example: (my current blurb)
The Phoenix Diary
Legends speak of a mysterious and powerful record that might be a formula for free energy to rebuild the lost civilization or an ancient tome written by a man from the stars telling of mankind’s true beginning and ultimate destiny. Now three teens – Otero, Rhia, and Marc – set out to find the Phoenix Diary with the help of hints from their own genetic memories. But a mysterious man pursues them relentlessly through the ruins of Denver and into an ancient vault in the Rocky Mountains; he knows the Phoenix Diary is everything the legends say and more. It is humanity’s past, present, and future.

Example: (Proposed revision. Is it better?)
The Phoenix Diary
Can genetic memories guide three teens to a tome written by a man from the stars buried in an ancient Rocky Mountain vault? Does it really tell of humanity’s past, present, and future? Only the warrior pursuing them knows.

Example: (Your Best)
Let’s see your best book blurb!

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book promotion

Marketing update

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A short while ago I announced I was doing a giveaway. It ended on 5th July, so here are the preliminary results. In fact I also participated in a cross-promotion in which 20 mystery and suspense authors made their books available free on Instafreebie, undertaking to promote the offer to their mailing list.

The giveaway was costly – the value of the prize plus promoting the giveaway itself came to over $200. I’d hoped for a minimum of 200 subscribers; I got 97. Conclusion? Not worth it. Especially when compared to the cross-promotion, which cost me nothing (Instafreebie offer a free trial for a month, after which it’s $20 a month if you want to collect the email addresses of those who download your book).

The cross-promotion brought in 576 subscribers, meaning I now have upwards of 700 altogether. In three years of blogging, I laboriously reached 65, so the sudden influx is massive. Is this the way forward? Everyone says so.

Now the challenge is to convert those subscribers into readers, and ultimately readers who’ll want to pay for the next book in the series. I’m approaching this with some trepidation – send out too many emails, be too pushy or adopt the wrong tone, and they’ll unsubscribe. So far, my unsubscribe rate is under 4%, which is healthy. If it goes up to 7%, Mailchimp (free till you get to 2000 subscribers) suspect you of spamming and send you nasty warnings.

A lot of people, of course, don’t even open the emails. Or don’t read the free books. Or if they do, don’t pay for the next one. So only a tiny proportion of subscribers will become your followers or fans. How tiny? Only time will tell. But at least it feels like I’ve got some sort of traction, a sense of control over a process which has hitherto been random and wasteful. If I convert just 5% of subscribers into followers, that’s 35 – not a lot, but still way more in a single month than in three years of effort up to then. So what do I do next? Rinse and repeat.

 

 

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book promotion

Giveaway Gamble

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I’m running a giveaway. I never thought I would, so I’m rather surprised. But I’ve reached a point in my writing where I want to put it to the test. Which means I’m going to pay to build a mailing list in the hope that enough people will like what they read to make it worth my while. Eventually.

Here’s the deal. I’m giving away 12 paperbacks in a raffle. To enter, you simply need to give me your email address. Then you’ll be on my mailing list, from which you can of course unsubscribe at any moment. The winner gets the grand prize but all entrants get a free ebook of One Green Bottle. In a forthcoming newsletter, I’ll be announcing the release of the sequel, Perfume Island, in September. So then I’ll see how many people liked the first book enough to want the second.

I could do this without the giveaway, via my blog. But after a couple of years, my mailing list stands at 67, which means it’ll get to a thousand around the time of my 112th birthday. Blogging is good for all sorts of things but not for getting readers.

The giveaway will be up soon on giveawaypromote.com. That costs me just $5 (or $10 for a featured promotion). If I don’t do that, only my blog readers would find it, which kind of defeats the purpose. So if I get n people signing up, it’ll be money well spent . How big is n? Some giveaways draw more than 1000 entrants, but I’m not getting my hopes up – let’s say 300. I’d be quite happy with that. Less than 200? Mweh. The cost of the prize plus postage will be around $200: given that some of the entrants will (a) unsubscribe from the newsletter, (b) either not read or not like One Green Bottle, (c) read and enjoy it but not go on to Perfume Island, there needs to be a large number of entrants for this gamble to come off.

The raffle winner will be chosen by an online random name picker, into which I’ll feed the names of the entrants myself. There are services which can do this for you, along with a host of other frills. The best, apparently, is KingSumo, which costs $200 (one-off payment – it’s yours then for life), but it only works on wordpress.org sites, not wordpress.com. The other main two are Rafflecopter and Gleam. There are free versions to both of these, but if you want them to collect emails (which after all is the point of the whole exercise), they cost respectively $43 and $39 a month. You can run your giveaway for just a month, then downgrade again to free, but still it’s another expense, so for this first bash I’m not using them. Maybe next time – if there ever is one. This time I’ll get the emails by having entrants sign up on a landing page.

So that’s the background. I’ll report back on results when the giveaway ends. Meanwhile, would you like to head over here and tell me what you think? Have I done it right? Any blunders you can see? If you do, I’d be grateful if you could let me know before I post it on givewaypromote. And of course, don’t hesitate to enter yourself – you might even win.

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book promotion

Adventures of the Indie Author World/ Finding your place at signings.

Guest post from Nickie Seidler:

I’ll introduce myself first, I’m Nickie Nalley Seidler, a romantic suspense author trying to make herself known in the community. I’m a mom to my beautiful baby girl who’s two. A wife to my amazing husband of almost eight years. Living in the suburbs of Chicago, I write part time, work behind a desk part time, and mommy full time.

Alright, now that you know just a pinch of my life, thought I’d share some of my experiences thus far. When I first started writing, I had no idea what an indie author was. I had no idea you could publish your books, get paperback books printed, sell your babies-basically, it’s what it feels like-haha. I was EXCITED. But I will say, I’ve never written the same after knowing that. Let me explain. When I wrote my first book, I was writing for FUN. I wasn’t expecting the world to see it, I was expecting my mom to maybe read it and maybe some family members, but not the whole world. Then the writing community gets introduced to you. AKA-facebook. My husband came across an indie author somehow and she was basically my manual to getting started. She introduced me to some blogs, who went and shared my facebook pages, told them to check me out, that I was a new upcoming author writing in the romance genre. It BOOMED from there. Next thing I know I was being taught how to make teasers, and excerpts to show on your books and getting your potential readers to be excited about the upcoming releases. Blogs wanted to read, review, be a part of my amazing new start of a journey. It was GREAT. I was a wreck. I was so nervous to let anyone read my baby. My first. It was scary! I got wonderful feedback though, good and bad but when I say bad, I mean uplifting. People with advice on how to better myself. Yeah, occasionally I got the mean ones, but I learned to put them aside. From there, people just shared my facebook posts. Or I created sponsored ads to get more visibility, but again that was back then, things have kind of changed on that home front, mainly due to Facebook controlling visibility.

I started writing a list of blogs down. Whoever shared for me, read my books and reviewed, I would contact for future things. Blogs can host cover reveals, sales to your books, new releases, and some even do blog tours, as much as they aren’t that popular anymore. These were all big deals and what most authors were doing to get seen! It worked! Before I knew it, I had a following. I would take over blog pages, they would give me a time frame and I’d post games, and things to get to know people, or giveaways, even copies of my book. Mind you, again, this was on their facebook pages. Facebook has been KEY to my success. It’s the easiest way to connect with people. You name it, search it on facebook. There are TONS of groups and pages out there that connect you with the community of authors and books. TALK, PROMOTE, WRITE. That’s my three most successful points.
Talk – people want to hear not only about books, but about you. They view us as rock stars. Believe me, it is possible to fan girl over an author! I’ve done it! Talk to people, have everyday conversations. RELAX. They are just people like us. They want to know what inspires us, where we get our ideas. Most people know me now by my daughter. I post a lot about my daughter and to many people that was the best thing in the world. To see happy pictures, baby pictures, an author being a mommy. Talking is key to developing relationships with your readers.

Promoting – do it as often as you can! Don’t let people forget your name. Post a teaser from one of your books with links to purchasing it. Give them a line that will make them click that book of yours. Throw a sale every once and a while and promote it like crazy! Giveaways, get some swag made, bookmarks, post cards, rack cards, vista print is wonderful and gotprints for bookmarks is fantastic! I also have amazing designers, inexpensive, that can design things for you well. Throw a game on your facebook page or blog to get readers to win a copy of whatever you put up. Whether it be a copy of your book, or a bookmark, or even an amazon gift card! That one reader may be a lifetime reader from then on, who may promote or spread the word to her friends. WORD OF MOUTH is the best! Just don’t stop promoting. Share your other author friends releases, cover reveals, teasers and giveaways. Support others and they will support you! Well, most will. Talk to the bloggers, ask them to share a thing or two if they don’t mind. They love supporting authors and usually most willing to share anything!

Write – Just keep writing. No matter what, WRITE. Even if it’s a sentence a day. It helps. Sometimes I should take my own advice, but that’s how I was able to publish eight books with a ninth one on the way. Tell your readers you’re writing, they’ll be the biggest pep in your step! They’ll be your inspiration, your motivation to keep going. It’s been mine since I shared my baby with the world. The reviews kept coming, the readers kept messaging me, and the common theme was MORE. They wanted more from me! It was great! I felt on top of the world! I felt like the rock star they envisioned! Which also made writing more challenging. I was focusing on “what would they think” more than write it however it speaks to you. Who cares what they think this is how the story goes! If your story needs extra detail, write it! If it’s a quick read with less details, that’s ok too! There is no right or wrong way to write a book. It’s YOUR book and you write it as you want as short or long as you want it. Only want a chapter to be two pages? FINE! You are in control! But write from your heart, write for FUN! Write because the voices don’t give you an option! Don’t let the following you gain or the reviews you’ve read hinder your writing process or HOW you write! From there, signings fell into play!

Blogs would throw out some forms here and there for signings they’re hosting and I’d fill them out or readers would send them to me in hopes I’d fill them out. Why? Because they wanted to meet me! So I’ve traveled to Greenville, NC where my first signing was and it was great. I got to meet a reader who came all the way from the Detroit area to meet me! These people traveled FAR to meet ME. It’s an amazing feeling. I took so many pictures with my readers and sold some books. I gave away a lot of swag; bookmarks, pens, wristbands, buttons. They love it! I signed sooooo much and it was all overwhelming, but amazing at the same time. I met some author friends that I’ll probably have for life. We can all relate and we share our tactics.

From Greenville, I visited Nashville, TN and then I went to a Chicago Windy City signing and sold a ton of books and met so many more readers. I also did the Elgin library which is also coming up this year. I’m also involved in a signing in June at a distillery. I’ll list the dates and locations and links to buying tickets below!

What you may need to attend a signing?
Books, about 10 of each of your books!
A banner with your name or fun design to advertise yourself! (Think vistaprint)
Bookmarks or something people can take for free from you!
Sharpies! All colors ! You’ll be signing a lot!
Notebook to start a newsletter. (think mailchimp-free newsletter site)

I’d be happy to add you on facebook, just search for Nickie Nalley Seidler. I’d also be more than happy to promote anything you like! Let’s get you seen in the book community!

Come visit me at the 2nd annual Authors Fair, to be held Sunday, April 23rd, 2017 from 2 p.m.—4 p.m. at the Gail Borden Public Library in Elgin, IL
Free admission.

Or
Friday June 16th, 2017
Fox River Distillery Author Event
204 Dearborn Court
#Unit 110
Geneva, IL 60134
7-9pm
Tickets will be through Eventbrite : https://www.eventbrite.com/e/friday-fan-girls-an-author-event-with-a-little-nip-to-it-tickets-31196582819

Time: March 13, 2017 at 6:11 pm

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