book promotion

Many a slip…


Not a lot can go wrong if you have a publisher, can it? Obviously, the promotion effort is on you, but that’s to be expected. If you’re lucky, the publisher will do their bit – after all, it’s in their interest too to let the world know you’re launching a book. At the very least, you’ll discuss with them what sort of promotion campaign to run – when, where, for how long and so forth.

But there’s many a slip etc. Your publisher could go bankrupt – that’s happened to me before. Or else go silent – that’s happened to me now. We’d planned the release of Perfume Island for 20th September, but as the date drew nearer and I had no news, nor any answer to my emails, I somewhat reluctantly called a halt to the whole operation. Then I finally got a response apologising for the absence.

This post is not a gripe. I’m not complaining or denouncing or accusing. On the contrary, although this has thrown me off kilter, I’ve been happy with our relationship up to now, and the ending has been amicable and fair. But obviously, I can’t pretend it never happened. After all, a few people were aware that Perfume Island was due out shortly, and some were poised to write a review, so I needed to clarify the situation in order to be able to move on.

Move on where? Self-publishing. It’s the only option I have. I could hunt for an agent or publisher but none will ever accept the second book in a series if they don’t already have the first. Besides which, the book is ready for release now, not in some distant, uncertain future.

In terms of promotion, the strategy remains the same, more or less. When you have a series, the central plank of your strategy is to offer the first book free, or heavily discounted, using it as a ‘reader magnet’ to draw people on to the second. So what we’d planned was a two-week promotion, offering One Green Bottle free, starting a month before the launch of Perfume Island. That way, people would have time to read OGB, love it (or not) and hop over to Amazon to buy Perfume Island (or not). Cunning, eh? But when the time arrived, I saw that the price on OGB hadn’t changed. Clearly, there was a problem.

The cause of the problem? KDP Select. Now, I did know that OGB had been enrolled in KDP Select at the outset, but I thought it was just for the first 90 days. So I’d assumed that it could now be offered free for a full two weeks, rather than just for 5 days, as stipulated by KDP Select. I repeat – I blame no one here, or at least, the blame can be shared. I should have made sure the book was no longer with KDP Select, rather than just assume so. A misunderstanding, shall we say.

As I see it, KDP Select can be useful, but probably not at the beginning. Fantasy author Suzanne Rogerson has a slightly different take on the matter, which she details in two helpful posts (one and two). My view is that once you have an established readership, fine, but until then, you need the flexibility to make your first book free for as long as you like. Permafree, if you’re up for it. Which is what I intend to do.

As soon as I saw what had happened, I started a novella, prequel to OGB. It’s now turned into a hybrid – part novella, part explanation of the writing of OGB. I’m aiming for a November release, with Perfume Island to follow shortly after.

Phew! As if writing itself wasn’t hard enough, getting it out there and (maybe, conceivably) noticed can be harrowing! Still, the initial dismay having passed, I’m now feeling more serene. I’m not saying that one day, I won’t have another crack at the traditional route, but for the moment, I’m savouring the truth of what everyone says about self-publishing – however much of a struggle, you’re in control of the process.