book promotion, book reviews, book sales, publishing, reading, Uncategorized

Now, here’s something new – a reader!

Writer's Block

Well, the launch is done – phew! I’m a bit surprised at how tense I got – I thought I’d be more laid back. Too early, of course, to give a report, but the first impression is… mixed. Yes, it’s better than the last, but given that all I did then was post on my blog, that’s hardly difficult. This time I had a strategy – build up my mailing list and ask my subscribers to post reviews. I’d sent a free copy of Perfume Island to over a hundred, but so far none has appeared. Early days yet, perhaps – we shall see. But the only reviews so far have been from people I was in touch with before (you guys included – many thanks!).

On the other hand, it has been good to get a couple of messages from complete strangers telling me, ‘I enjoy your books so much.’ And it made me realise that I’ve never before experienced that sort of connection with readers. It gives me a glow inside that’s different from other satisfactions I’ve got from writing. For a couple of reasons, I think. Firstly, as I said, these aren’t people I’ve built an online relationship with – they’re people who’ve come across my books by chance or because they happen to like the mystery genre. And that’s the second thing – they aren’t writers but readers. Crucial as it is to engage with and learn from other writers, we’re not normal readers because we always have one eye on the craft of writing (‘Ah, what a beautiful / overblown / clunky sentence that is!’). So it’s rather strange to think that someone might be reading my book simply because they want to enjoy a good story. You might say it’s a bit late to be discovering only now what it’s like to have a few readers. Well, yes, I fumbled and faltered a lot along the way. But better late than never, you’re never too old to fulfil your dreams, yada, yada…

Will Perfume Island actually sell many copies? Probably not. But a few more than One Green Bottle (again, not difficult). And the prospect of having readers raises another issue: they’re following a series. What do I do with Magali now? Is she a brand? Do I owe it to my readers to keep her going? Well, here’s what Hugh Howie has to say: ‘A big mistake I see from too many aspiring writers is to follow up their first work with a sequel, and turn that into a trilogy, and write a fourth and fifth book while they plan their sixth and seventh. […] Plan on writing many great books about many awesome characters. Plan on writing three different trilogies in three different genres. Sequels aren’t bad; in fact, they can be critical to your success. What’s bad is only giving readers a handful of avenues into your imagination. Give them as many onramps as possible. Write short stories as well as novels. Write in different genres. Experiment and adapt to your sales and any critical feedback.’ (The full article, which covers many other points, is here.)

I found that reassuring. Because much as I like Magali, I don’t want to be wedded to her for the rest of my writing life. In fact, other ideas are barging to the front of the queue, demanding to be written. For the moment, though, I’m thrusting them back. A trilogy, at least – I can’t not write a trilogy. So this morning, with great relief, I stopped looking on Amazon every other minute and got back in touch with Magali and Charlotte in Mystery Manor (much darker, more thriller than mystery this time). Because if I don’t do that, I might lose my readers just when I’m starting (let’s be optimistic here) to gain them.

As for the marketing, I see no alternative to persisting with the mailing list. The first time people unsubscribed, I was dismayed. Now I’m pleased – it means I won’t be annoying them. And little by little, there’s a chance that of those that remain, a few will swell the number of that very select group I think of now as ‘my readers’.

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book promotion, book sales, publishing, Uncategorized, Writers Co-op

The proof copy of Perfume Island – at last!

Hi there!

Well, the shivery weather has definitely started to creep into Provence (winters can be unreasonably cold here), but I’ve been getting jittery for a different reason, about to ask Jeff Bezos what he was up to. Because Perfume Island is due for release next week – 15th November – and though I ordered the proof copy ages ago, my letter box remained despairingly empty. What if I was about to publish a book with half the words upside down?

To be honest, I wasn’t that worried. It looked fine in the online proofreader, but still, when it finally arrived this morning, it was quite a relief to actually have it in my hands. And yes, no doubt about it, they’ve done a good job. Not a single word upside down, nor even back to front. So I thought I’d take it into the garden to show you.

CB

There were no such worries for the ebook, of course, which is ready and waiting for release the same day. For a six day period, until 20th November, Perfume Island will be on offer at the reduced price of $0.99, before going up to $3.99. And I’ve almost finished working on the details for the contest to coincide with the launch – more on that later.

Very best wishes,

Curtis

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book promotion, publishing

What took you so long?

So, Curtis, Perfume Island is finally ready for release.

Ha! L’Arlésienne arrives at last.

I’m sorry?

A young woman from Arles in Alphonse Daudet’s play of the same name. She’s talked about all the time but never actually appears on stage. The term now applies to something we’re led to expect but which never arrives.

I see. Well, I hope it’s worth the wait. What took you so long?

You may recall it was about to come out last year, but-

You think I recall that? With all the other books I have to read?

Well, if you stop interrupting, I’ll remind you. My publisher at the time was… let’s just say I decided it would be better to do it myself. At which point I embraced self-publishing fully, stigma and all – well, there isn’t one, is there? Once you decide to go down that road, you can’t let doubts like that get in the way.

And what did it involve in concrete terms?

I realized my marketing strategy was non-existent. I kept reading that the best way to reach out to readers, and above all to keep them, was through a mailing list, so I set about building one. I’ve done a giveaway and two cross promotions, and now have a list of about 420.

Who are all going to read Perfume Island?

If only! No, but eight of them – people I don’t know at all – have already agreed join my launch team. Which basically means they get free stuff in exchange for writing a review and spreading the word when the book comes out. Of course, 420 is a tiny number – self-publishing guru Mark Dawson has 60000. But it’s a start. The next 12 months will be a test of how well this works. Right now, I’m just pleased that I did part ways with my publisher – having control over the whole process makes a huge difference. Even if I make mistakes, they’re my mistakes and I can decide how to fix them. And I’m finding that marketing can be enjoyable too, once you start to look at it as a creative, learning experience.

Any final message you’d like to give?

Just my heartfelt thanks to the Writers’ Co-op. It seems a long time ago when GD put forward the idea on Book Country. We’re hardly big, but the level of support is tremendous. And though we write in different genres, we share the same commitment to the process. Every word of encouragement has been precious. You guys rock!

15th November – release of Perfume Island. The Arlésienne appears!

 

 

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About Writers, book promotion, Uncategorized

Member Spotlight on Curtis Bausse

BiopicCurtis Bausse grew up in Wales, was educated in England and has spent most of his life in France. When the restaurant-café-theatre he ran there got demolished, he had to find something to do so became a university lecturer, specializing in Second Language Acquisition. After spending two years in France’s recently acquired 101st department, Mayotte in the Indian Ocean, he has returned to Provence, where he devotes his time to writing.

One Green Bottle, set in Provence, is the first in a series of Magali Rousseau mystery stories. Its sequel, Perfume Island, set in Mayotte against a backdrop of illegal immigration from nearby Comoros, will be released in November 2017.

https://curtisbaussebooks.com/

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book promotion, book reviews, publishing

Strategy update

front cover2

I’ve been busy. Still am, but starting to see the end of the tunnel as regards my marketing strategy. The first tunnel anyway – there are lots more to come. Here’s what I’ve done so far.

Using Draft2Digital, I’ve made One Green Bottle free on Apple, Barnes & Noble and Kobo. It was up there already but shifting no copies, so it’s not much of a change. Now I need to write to Amazon to ask them to match that price, i.e. have it permafree. They’re under no obligation to do that, so I don’t know how they’ll respond. But they’re well aware that many authors do this as part of their marketing.

I’ve written Making a Murder, six essays about the writing of One Green Bottle, which I’m offering free to anyone who signs up to my newsletter. The offer is at the front and back of One Green Bottle, so anyone downloading it has an incentive to sign up and I get their email address, which obviously I can’t get directly from Amazon. I don’t know if Making a Murder will appeal – it’s not fiction, and the essays are humorous, so it’s a gamble. It would probably be better to stay in the same genre, which is what I intended, but my novella, which was to serve that purpose, needs more work.

I’ve been paying a lot of attention to my mailing list. I had around 700 subscribers after doing a joint promotion and a giveaway (many more from the first than the second) and I then sent different messages according to whether they opened my first email or not. I offered Perfume Island free, prior to its release in November, and removed over 200 subscribers who didn’t open that email. Of those that did, 112 signed up to receive the book.

That’s a lot of giving away of two books that have taken me five years to complete. Not so long ago I’d have thrown up my arms in horror at the very idea. Now? I’m quite relaxed – 112 reading the sequel is 3 or 4 times more than read the first. Not all will like it and of those that do, only a few will write reviews, but I’m still at a stage when I need to reach out to those few.

The worst part of all this work? Converting Making a Murder to epub and mobi formats, which I have to do if I’m sending it out myself. Converting a text is fine – Calibre handles that easily. But getting a text with pictures just right is a challenge. Or a nightmare, depending on your mood.

From time to time, I step out of my marketing bubble and see that the world continues to turn and hurricanes to blow. I’m working on a third book in the series, which I hope to bring out before the Apocalypse.

 

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book promotion

Many a slip…

keep-calm-it-s-only-postponed-4

Not a lot can go wrong if you have a publisher, can it? Obviously, the promotion effort is on you, but that’s to be expected. If you’re lucky, the publisher will do their bit – after all, it’s in their interest too to let the world know you’re launching a book. At the very least, you’ll discuss with them what sort of promotion campaign to run – when, where, for how long and so forth.

But there’s many a slip etc. Your publisher could go bankrupt – that’s happened to me before. Or else go silent – that’s happened to me now. We’d planned the release of Perfume Island for 20th September, but as the date drew nearer and I had no news, nor any answer to my emails, I somewhat reluctantly called a halt to the whole operation. Then I finally got a response apologising for the absence.

This post is not a gripe. I’m not complaining or denouncing or accusing. On the contrary, although this has thrown me off kilter, I’ve been happy with our relationship up to now, and the ending has been amicable and fair. But obviously, I can’t pretend it never happened. After all, a few people were aware that Perfume Island was due out shortly, and some were poised to write a review, so I needed to clarify the situation in order to be able to move on.

Move on where? Self-publishing. It’s the only option I have. I could hunt for an agent or publisher but none will ever accept the second book in a series if they don’t already have the first. Besides which, the book is ready for release now, not in some distant, uncertain future.

In terms of promotion, the strategy remains the same, more or less. When you have a series, the central plank of your strategy is to offer the first book free, or heavily discounted, using it as a ‘reader magnet’ to draw people on to the second. So what we’d planned was a two-week promotion, offering One Green Bottle free, starting a month before the launch of Perfume Island. That way, people would have time to read OGB, love it (or not) and hop over to Amazon to buy Perfume Island (or not). Cunning, eh? But when the time arrived, I saw that the price on OGB hadn’t changed. Clearly, there was a problem.

The cause of the problem? KDP Select. Now, I did know that OGB had been enrolled in KDP Select at the outset, but I thought it was just for the first 90 days. So I’d assumed that it could now be offered free for a full two weeks, rather than just for 5 days, as stipulated by KDP Select. I repeat – I blame no one here, or at least, the blame can be shared. I should have made sure the book was no longer with KDP Select, rather than just assume so. A misunderstanding, shall we say.

As I see it, KDP Select can be useful, but probably not at the beginning. Fantasy author Suzanne Rogerson has a slightly different take on the matter, which she details in two helpful posts (one and two). My view is that once you have an established readership, fine, but until then, you need the flexibility to make your first book free for as long as you like. Permafree, if you’re up for it. Which is what I intend to do.

As soon as I saw what had happened, I started a novella, prequel to OGB. It’s now turned into a hybrid – part novella, part explanation of the writing of OGB. I’m aiming for a November release, with Perfume Island to follow shortly after.

Phew! As if writing itself wasn’t hard enough, getting it out there and (maybe, conceivably) noticed can be harrowing! Still, the initial dismay having passed, I’m now feeling more serene. I’m not saying that one day, I won’t have another crack at the traditional route, but for the moment, I’m savouring the truth of what everyone says about self-publishing – however much of a struggle, you’re in control of the process.

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