About Writers, book promotion, book sales, Uncategorized, writing technique

BOOK BLURBS

We writers are the pioneers in this brave new world of book marketing. It is our task to boldly go where few authors have gone before. Finding what works for us is often intuitive, so it helps to ask others what they think. What do you think of the following insight from a fellow author about book blurbs?

Book Blurb
“The blurb should draw you into the story, not tell you all about the story.”

Example: (my current blurb)
The Phoenix Diary
Legends speak of a mysterious and powerful record that might be a formula for free energy to rebuild the lost civilization or an ancient tome written by a man from the stars telling of mankind’s true beginning and ultimate destiny. Now three teens – Otero, Rhia, and Marc – set out to find the Phoenix Diary with the help of hints from their own genetic memories. But a mysterious man pursues them relentlessly through the ruins of Denver and into an ancient vault in the Rocky Mountains; he knows the Phoenix Diary is everything the legends say and more. It is humanity’s past, present, and future.

Example: (Proposed revision. Is it better?)
The Phoenix Diary
Can genetic memories guide three teens to a tome written by a man from the stars buried in an ancient Rocky Mountain vault? Does it really tell of humanity’s past, present, and future? Only the warrior pursuing them knows.

Example: (Your Best)
Let’s see your best book blurb!

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book promotion

Adventures of the Indie Author World/ Finding your place at signings.

Guest post from Nickie Seidler:

I’ll introduce myself first, I’m Nickie Nalley Seidler, a romantic suspense author trying to make herself known in the community. I’m a mom to my beautiful baby girl who’s two. A wife to my amazing husband of almost eight years. Living in the suburbs of Chicago, I write part time, work behind a desk part time, and mommy full time.

Alright, now that you know just a pinch of my life, thought I’d share some of my experiences thus far. When I first started writing, I had no idea what an indie author was. I had no idea you could publish your books, get paperback books printed, sell your babies-basically, it’s what it feels like-haha. I was EXCITED. But I will say, I’ve never written the same after knowing that. Let me explain. When I wrote my first book, I was writing for FUN. I wasn’t expecting the world to see it, I was expecting my mom to maybe read it and maybe some family members, but not the whole world. Then the writing community gets introduced to you. AKA-facebook. My husband came across an indie author somehow and she was basically my manual to getting started. She introduced me to some blogs, who went and shared my facebook pages, told them to check me out, that I was a new upcoming author writing in the romance genre. It BOOMED from there. Next thing I know I was being taught how to make teasers, and excerpts to show on your books and getting your potential readers to be excited about the upcoming releases. Blogs wanted to read, review, be a part of my amazing new start of a journey. It was GREAT. I was a wreck. I was so nervous to let anyone read my baby. My first. It was scary! I got wonderful feedback though, good and bad but when I say bad, I mean uplifting. People with advice on how to better myself. Yeah, occasionally I got the mean ones, but I learned to put them aside. From there, people just shared my facebook posts. Or I created sponsored ads to get more visibility, but again that was back then, things have kind of changed on that home front, mainly due to Facebook controlling visibility.

I started writing a list of blogs down. Whoever shared for me, read my books and reviewed, I would contact for future things. Blogs can host cover reveals, sales to your books, new releases, and some even do blog tours, as much as they aren’t that popular anymore. These were all big deals and what most authors were doing to get seen! It worked! Before I knew it, I had a following. I would take over blog pages, they would give me a time frame and I’d post games, and things to get to know people, or giveaways, even copies of my book. Mind you, again, this was on their facebook pages. Facebook has been KEY to my success. It’s the easiest way to connect with people. You name it, search it on facebook. There are TONS of groups and pages out there that connect you with the community of authors and books. TALK, PROMOTE, WRITE. That’s my three most successful points.
Talk – people want to hear not only about books, but about you. They view us as rock stars. Believe me, it is possible to fan girl over an author! I’ve done it! Talk to people, have everyday conversations. RELAX. They are just people like us. They want to know what inspires us, where we get our ideas. Most people know me now by my daughter. I post a lot about my daughter and to many people that was the best thing in the world. To see happy pictures, baby pictures, an author being a mommy. Talking is key to developing relationships with your readers.

Promoting – do it as often as you can! Don’t let people forget your name. Post a teaser from one of your books with links to purchasing it. Give them a line that will make them click that book of yours. Throw a sale every once and a while and promote it like crazy! Giveaways, get some swag made, bookmarks, post cards, rack cards, vista print is wonderful and gotprints for bookmarks is fantastic! I also have amazing designers, inexpensive, that can design things for you well. Throw a game on your facebook page or blog to get readers to win a copy of whatever you put up. Whether it be a copy of your book, or a bookmark, or even an amazon gift card! That one reader may be a lifetime reader from then on, who may promote or spread the word to her friends. WORD OF MOUTH is the best! Just don’t stop promoting. Share your other author friends releases, cover reveals, teasers and giveaways. Support others and they will support you! Well, most will. Talk to the bloggers, ask them to share a thing or two if they don’t mind. They love supporting authors and usually most willing to share anything!

Write – Just keep writing. No matter what, WRITE. Even if it’s a sentence a day. It helps. Sometimes I should take my own advice, but that’s how I was able to publish eight books with a ninth one on the way. Tell your readers you’re writing, they’ll be the biggest pep in your step! They’ll be your inspiration, your motivation to keep going. It’s been mine since I shared my baby with the world. The reviews kept coming, the readers kept messaging me, and the common theme was MORE. They wanted more from me! It was great! I felt on top of the world! I felt like the rock star they envisioned! Which also made writing more challenging. I was focusing on “what would they think” more than write it however it speaks to you. Who cares what they think this is how the story goes! If your story needs extra detail, write it! If it’s a quick read with less details, that’s ok too! There is no right or wrong way to write a book. It’s YOUR book and you write it as you want as short or long as you want it. Only want a chapter to be two pages? FINE! You are in control! But write from your heart, write for FUN! Write because the voices don’t give you an option! Don’t let the following you gain or the reviews you’ve read hinder your writing process or HOW you write! From there, signings fell into play!

Blogs would throw out some forms here and there for signings they’re hosting and I’d fill them out or readers would send them to me in hopes I’d fill them out. Why? Because they wanted to meet me! So I’ve traveled to Greenville, NC where my first signing was and it was great. I got to meet a reader who came all the way from the Detroit area to meet me! These people traveled FAR to meet ME. It’s an amazing feeling. I took so many pictures with my readers and sold some books. I gave away a lot of swag; bookmarks, pens, wristbands, buttons. They love it! I signed sooooo much and it was all overwhelming, but amazing at the same time. I met some author friends that I’ll probably have for life. We can all relate and we share our tactics.

From Greenville, I visited Nashville, TN and then I went to a Chicago Windy City signing and sold a ton of books and met so many more readers. I also did the Elgin library which is also coming up this year. I’m also involved in a signing in June at a distillery. I’ll list the dates and locations and links to buying tickets below!

What you may need to attend a signing?
Books, about 10 of each of your books!
A banner with your name or fun design to advertise yourself! (Think vistaprint)
Bookmarks or something people can take for free from you!
Sharpies! All colors ! You’ll be signing a lot!
Notebook to start a newsletter. (think mailchimp-free newsletter site)

I’d be happy to add you on facebook, just search for Nickie Nalley Seidler. I’d also be more than happy to promote anything you like! Let’s get you seen in the book community!

Come visit me at the 2nd annual Authors Fair, to be held Sunday, April 23rd, 2017 from 2 p.m.—4 p.m. at the Gail Borden Public Library in Elgin, IL
Free admission.

Or
Friday June 16th, 2017
Fox River Distillery Author Event
204 Dearborn Court
#Unit 110
Geneva, IL 60134
7-9pm
Tickets will be through Eventbrite : https://www.eventbrite.com/e/friday-fan-girls-an-author-event-with-a-little-nip-to-it-tickets-31196582819

Time: March 13, 2017 at 6:11 pm

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book promotion, book reviews

Ten Thousand Page-Reads. (Or K.U. For Dummies)

The title of is this post is possibly enigmatic to most, but to anyone who has a book or books signed up on Kindle Unlimited, the reference is clear.

What’s a page-read? What’s Kindle Unlimited?

Okay. For those who don’t know already: when you publish an eBook on Amazon, you have the option of signing it up with Kindle Unlimited. That means Kindle Unlimited subscribers—for a ten dollar monthly fee—can download and read your book for free, (as well as all the other eBooks signed up with Kindle Unlimited) and you, the author, receive a payment for each page read.

Yes, they can keep track. No, you probably don’t want to think too hard about that.

How much per page? Amazon sets a new rate every month, but then it also adds a certain amount from the Kindle Direct Publishing Select Global Fund (which—if I understand it correctly— is based on the total number of pages read of all KU books by all KU subscribers.) Bottom line? It varies slightly from month to month, but as a ballpark figure, I assume about 45% of a penny per page. And, KU is actually fairly generous in the way it counts page reads. My book Spark runs 345 pages in paperback. KU counts it as 408 pages. (For the record, a complete read of Spark on KU earns me about $1.80. Selling the ebook earns me about $2 in royalties.)

One important rule: if your ebook is signed up for Kindle Unlimited, it must be exclusive to Amazon. You cannot sell it on Kobo or Barnes and Noble or Smashwords or anywhere else. For many authors, this is a deal breaker. It’s also the reason why most actual publishers do not use it. They don’t want to cut off any potential sales avenues.

In practice, KU is made for independent publishers. And while exclusivity may be distasteful for some authors, most ebooks sold in the global marketplace are sold through Amazon. (I heard 70% somewhere, but don’t ask me to back that up.) Personally, I didn’t find it a difficult decision. I am happy to have my independent titles on KU.

Being signed up with KU also allows you to run promotions, including making the book free for up to five days out of every ninety. If you promote your giveaway, you can end up with thousands of downloads. Both times I’ve given Spark away, I’ve topped 3,000 downloads. This may not seem like anything to crow about, (and I’ll address that question further on). But let me just focus first on the immediate results of that kind of giveaway. Both times, it has resulted in a small sales spike after the giveaway. (Very small in real numbers. The first time I think I sold 12 copies, the second time only eight. But compared to my normal sales, which can include months of goose eggs, it’s a spike.)

In addition, giveaways get me page-reads on KU. Faced with a temporarily free ebook, some subscribers choose to download it through KU rather than downloading it for free. It makes no difference to them, I suppose. It’s free either way. But it makes a big difference for the author. During the month following my last giveaway, I topped 10,000 page-reads. This is roughly equivalent to 25 people reading my book all the way through. It also means I made about $45 in royalties.

Now just for a bracing dose of reality, I know most of the 3000 people who download my book onto their Kindle or their cell phone are NOT going to read it. A lot of those folks have hundreds of free books stored up on their devices, and they keep adding new ones, which probably only serves to bump the older books lower on the priority list (newer books are shinier books). The only reads that we can be sure of are the ones that come through KU and the ones that leave a review, or at least a rating, on Amazon or Goodreads.

My giveaways have generated a few reviews on Amazon and some ratings on Goodreads, but very few. Reviews are rare enough anyway, but I think they are even rarer for readers who download the books for free. I had a review of Flight of the Wren after my last giveaway of that book—a terrific review—that actually said:

“This is a great book! Usually I don’t write reviews for the free/cheap books I get from the various email groups because they are not usually worth reviewing.”

It’s just human nature, I guess. We tend to value things in direct relation to the price we pay for them, and we sometimes assume that free stuff is free because nobody would pay for it. So the whole giveaway thing is not an unqualified positive. Sure, I would prefer it if people were buying the books and lavishing me with reviews, but that ain’t happening. At least this way, there are people reading the books. Some of those people are going to like them and will maybe read the next one.

Some of them might even pay real money for the privilege. Crazy, I know, but it could happen.

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