book promotion, publishing

What took you so long?

So, Curtis, Perfume Island is finally ready for release.

Ha! L’Arlésienne arrives at last.

I’m sorry?

A young woman from Arles in Alphonse Daudet’s play of the same name. She’s talked about all the time but never actually appears on stage. The term now applies to something we’re led to expect but which never arrives.

I see. Well, I hope it’s worth the wait. What took you so long?

You may recall it was about to come out last year, but-

You think I recall that? With all the other books I have to read?

Well, if you stop interrupting, I’ll remind you. My publisher at the time was… let’s just say I decided it would be better to do it myself. At which point I embraced self-publishing fully, stigma and all – well, there isn’t one, is there? Once you decide to go down that road, you can’t let doubts like that get in the way.

And what did it involve in concrete terms?

I realized my marketing strategy was non-existent. I kept reading that the best way to reach out to readers, and above all to keep them, was through a mailing list, so I set about building one. I’ve done a giveaway and two cross promotions, and now have a list of about 420.

Who are all going to read Perfume Island?

If only! No, but eight of them – people I don’t know at all – have already agreed join my launch team. Which basically means they get free stuff in exchange for writing a review and spreading the word when the book comes out. Of course, 420 is a tiny number – self-publishing guru Mark Dawson has 60000. But it’s a start. The next 12 months will be a test of how well this works. Right now, I’m just pleased that I did part ways with my publisher – having control over the whole process makes a huge difference. Even if I make mistakes, they’re my mistakes and I can decide how to fix them. And I’m finding that marketing can be enjoyable too, once you start to look at it as a creative, learning experience.

Any final message you’d like to give?

Just my heartfelt thanks to the Writers’ Co-op. It seems a long time ago when GD put forward the idea on Book Country. We’re hardly big, but the level of support is tremendous. And though we write in different genres, we share the same commitment to the process. Every word of encouragement has been precious. You guys rock!

15th November – release of Perfume Island. The Arlésienne appears!

 

 

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book promotion, writing technique

What I Did This Weekend.

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I’m searching for something to write about. I’m not ready to do another post on serials. That entails a lot of digging.

Kevin has certainly inspired me, not that I needed it, to consider alternatives to the sort of pain that Atthys has just described. My website still has a ways to go. Real bells-and-whistles mailers, with my own art created, are also a slow-go.

While I agonize over a style, I’m working on a table of contents for my novella, all type, but eye-catching, I love to fool around with fonts. I had to do this screen shot in three pieces, you can see the breaks, or at least I can. I see plenty that still need messing with. This is not the final, but it’s close.

I’m thinking a three-fold piece, on the left a synopsis, the center as shown, the right a simple paper doll, with hat and boots.

Who will I send this out to? I have no mailing list. I’ll send it out to editors, publishers, etc., dug out of the Marketplace books, to get the ball rolling. It will be cheap to print, why the hell not? Somebody tell me, why the hell not?

At worst, I’ll have a portfolio piece. Ha! Like I’m ever going to look for another job. I’m seventy-fucking-years old in two weeks.

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