Adam Nicholls, Author
Posted on Facebook 13 Jun 18 at 5:16am / 20BooksTo50K
$67,300.88 earned between March 2018 and June 2018
I’ve been in two minds about doing this because it feels too much like bragging, but I was finally persuaded to suck it up and write this on the off chance that it might help someone. Please note, this is from an 8-book rapid release. With that out the way, here are some tips that you may or may not know already (and bear in mind this isn’t gospel – it’s just what I did):
– Use K-lytics to find a hot genre and then dig in deeper to find that niche. When you find something that interests you, hit the top 20 chart and read like it’ll get you out of jail. You need to learn those tropes and give readers what they expect when they buy your book.
– Write. Don’t make excuses, but don’t beat yourself up if you can’t do it 24/7. This is hard work for some people (myself included), but remember that in order to sell a product you must first create that product.
– Get a cover that fits the genre. A great cover can be a useless cover if it doesn’t fit the tropes. Again, check out the top 20 to look for common themes. At the end of the day you’re looking to recreate what’s currently selling, so why stray from the path?
– A decent editor is absolutely vital, and a good proofreader is, too. There are plenty here in the threads, and most come as recommendations rather than just self-promotion.
– Mailing lists are another commonly discussed topic. I use Mailerlite and I love it. You can use Instafreebie and Bookfunnel to build that list, as well as running Facebook ads (more on this below). What changed things for me? I started sending out an email every Monday, and I don’t keep trying to push sales. I talk about my dog, what I’m reading, and where I’ve been this week. Readers enjoy this. They email back, and you should, too. Be more than an author – be a friend. This part hurts to say because it feels like I’m betraying them, but those readers/friends are now guaranteed sales on release day.
– Rapid release. If you can, save up four or more books and then release one weekly. I don’t know too much on the science of this one, but Martha Carr has a great video on it, so search the files.
– KDP Rocket. Is it a must? It was for me. I personally only used it for my seven Amazon keywords, but it’s worth every penny spent. Others use it for Amazon ads, which I’m yet to explore.
– Network. Make friends. The more people you know, the more you can learn from each other. It could be that everything you needed to know was obvious to someone else, so communicate and be helpful. Which brings me to…
– Pay it forward. To put it bluntly, I was an introvert writer making no money. Since I started helping people out and doing favours (yes, even to those who were clearly using me) I’ve become an introvert writer who’s making lots of money. It pays to not be a total dick most of the time (it turns out my mother was right). I’ve learned so much from the people here, and giving some back is good karma, if nothing else.
– It never hurts to collaborate. I recently completed a book with another 20books author and it was a HUGE success. You split the work, you share the profits, and you find new readers in each other’s lists. Use this to your advantage and help each other out (by the by, I’m always looking for thriller authors to work with, so drop me a message if you’re interested).
– Advertising can be a chore, but I stick to the basics: Bargain Booksy, ENT Reader, Robin Reads, and Facebook ads. A quick Google search will give you the first three, and Mark Dawson’s Facebook course is a fountain of knowledge that can’t be ignored. Set yourself a budget and work at it. It took me 2 years to learn this stuff, but here I am.
– Most of all – and this is by far the most important thing – ENJOY IT. A love of writing doesn’t have to become a daily slog. Get up in the morning and put some words on the page. Open your email and talk to other writers. Communicate with your readers. Host competitions and look for places to get interviewed. You have one of the most interesting jobs in the world (especially if you moonlight as a Playboy photographer), so get out there and have fun with it!
Any questions? Ask away. I’ll do what I can to answer them, although I’m having a bit of a busy day so please forgive me if I don’t respond immediately.
Adam Nicholls, an urban fantasy author from the south-west of England, has been creating stories since before he could legally drink. Inspired by the works of Stephen King, Karin Slaughter and Gillian Flynn, Adam starts writing each new book by asking himself how best to shock his readers.