book promotion, book sales, marketing, Publisher's Advice

Publishing trends 2022

You may have already come across this list of eight publishing trends singled out by WrittenWordMedia (who amongst other things are behind the widely used Free Booksy and BargainBooksy promotion sites), but if not, here’s what they predict:

  1. Direct sales continue to grow
  2. Indie Authors embrace next-gen tech
  3. BookTok goes mainstream
  4. Book prices will increase
  5. More success for small publishers
  6. Advertising becomes more inclusive
  7. Advertising becomes more expensive and difficult to track
  8. The audiobook market continues to evolve

As an indie author, some of these interest me more than others. The higher cost of advertising, for example, is somewhat discouraging, as this is the year I’ve decided I must take the plunge and give it a try (yes, I know, I’ve been saying that for the past three years, but I’m edging ever closer…).

It’s also worth setting up direct sales from a website, which isn’t complicated to do and costs nothing. I have no illusions about the number of sales that result, but it’s another outlet to add, so why not?

The audiobook market is something I’ve been thinking about for a while. The choice there is between going through a professional narrator, which guarantees a certain quality, but is (in my case prohibitively) expensive, and doing it oneself, which means not just mastering the technical constraints but having both the time and the skills for the reading itself.

BookTok? Hmm… At first glance, not for dinosaurs like me. I’ve just about heard of it but haven’t a clue how it works. The only time I visited TikTok, all I saw was young girls dancing or displaying their make up. But apparently it can get a ‘surreal’ number of views. So figuring that even a dinosaur can (to a limited extent) learn, I’ve signed up for Mark Dawson’s TikTok challenge, which starts at the end of this month. More out of curiosity than with any expectation of results. I’ll let you know how it goes.

And you? What are your plans this year for increasing sales of your books?

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