book promotion, book reviews, book sales, publishing, reading, Uncategorized

Now, here’s something new – a reader!

Writer's Block

Well, the launch is done – phew! I’m a bit surprised at how tense I got – I thought I’d be more laid back. Too early, of course, to give a report, but the first impression is… mixed. Yes, it’s better than the last, but given that all I did then was post on my blog, that’s hardly difficult. This time I had a strategy – build up my mailing list and ask my subscribers to post reviews. I’d sent a free copy of Perfume Island to over a hundred, but so far none has appeared. Early days yet, perhaps – we shall see. But the only reviews so far have been from people I was in touch with before (you guys included – many thanks!).

On the other hand, it has been good to get a couple of messages from complete strangers telling me, ‘I enjoy your books so much.’ And it made me realise that I’ve never before experienced that sort of connection with readers. It gives me a glow inside that’s different from other satisfactions I’ve got from writing. For a couple of reasons, I think. Firstly, as I said, these aren’t people I’ve built an online relationship with – they’re people who’ve come across my books by chance or because they happen to like the mystery genre. And that’s the second thing – they aren’t writers but readers. Crucial as it is to engage with and learn from other writers, we’re not normal readers because we always have one eye on the craft of writing (‘Ah, what a beautiful / overblown / clunky sentence that is!’). So it’s rather strange to think that someone might be reading my book simply because they want to enjoy a good story. You might say it’s a bit late to be discovering only now what it’s like to have a few readers. Well, yes, I fumbled and faltered a lot along the way. But better late than never, you’re never too old to fulfil your dreams, yada, yada…

Will Perfume Island actually sell many copies? Probably not. But a few more than One Green Bottle (again, not difficult). And the prospect of having readers raises another issue: they’re following a series. What do I do with Magali now? Is she a brand? Do I owe it to my readers to keep her going? Well, here’s what Hugh Howie has to say: ‘A big mistake I see from too many aspiring writers is to follow up their first work with a sequel, and turn that into a trilogy, and write a fourth and fifth book while they plan their sixth and seventh. […] Plan on writing many great books about many awesome characters. Plan on writing three different trilogies in three different genres. Sequels aren’t bad; in fact, they can be critical to your success. What’s bad is only giving readers a handful of avenues into your imagination. Give them as many onramps as possible. Write short stories as well as novels. Write in different genres. Experiment and adapt to your sales and any critical feedback.’ (The full article, which covers many other points, is here.)

I found that reassuring. Because much as I like Magali, I don’t want to be wedded to her for the rest of my writing life. In fact, other ideas are barging to the front of the queue, demanding to be written. For the moment, though, I’m thrusting them back. A trilogy, at least – I can’t not write a trilogy. So this morning, with great relief, I stopped looking on Amazon every other minute and got back in touch with Magali and Charlotte in Mystery Manor (much darker, more thriller than mystery this time). Because if I don’t do that, I might lose my readers just when I’m starting (let’s be optimistic here) to gain them.

As for the marketing, I see no alternative to persisting with the mailing list. The first time people unsubscribed, I was dismayed. Now I’m pleased – it means I won’t be annoying them. And little by little, there’s a chance that of those that remain, a few will swell the number of that very select group I think of now as ‘my readers’.

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book promotion, publishing

What took you so long?

So, Curtis, Perfume Island is finally ready for release.

Ha! L’Arlésienne arrives at last.

I’m sorry?

A young woman from Arles in Alphonse Daudet’s play of the same name. She’s talked about all the time but never actually appears on stage. The term now applies to something we’re led to expect but which never arrives.

I see. Well, I hope it’s worth the wait. What took you so long?

You may recall it was about to come out last year, but-

You think I recall that? With all the other books I have to read?

Well, if you stop interrupting, I’ll remind you. My publisher at the time was… let’s just say I decided it would be better to do it myself. At which point I embraced self-publishing fully, stigma and all – well, there isn’t one, is there? Once you decide to go down that road, you can’t let doubts like that get in the way.

And what did it involve in concrete terms?

I realized my marketing strategy was non-existent. I kept reading that the best way to reach out to readers, and above all to keep them, was through a mailing list, so I set about building one. I’ve done a giveaway and two cross promotions, and now have a list of about 420.

Who are all going to read Perfume Island?

If only! No, but eight of them – people I don’t know at all – have already agreed join my launch team. Which basically means they get free stuff in exchange for writing a review and spreading the word when the book comes out. Of course, 420 is a tiny number – self-publishing guru Mark Dawson has 60000. But it’s a start. The next 12 months will be a test of how well this works. Right now, I’m just pleased that I did part ways with my publisher – having control over the whole process makes a huge difference. Even if I make mistakes, they’re my mistakes and I can decide how to fix them. And I’m finding that marketing can be enjoyable too, once you start to look at it as a creative, learning experience.

Any final message you’d like to give?

Just my heartfelt thanks to the Writers’ Co-op. It seems a long time ago when GD put forward the idea on Book Country. We’re hardly big, but the level of support is tremendous. And though we write in different genres, we share the same commitment to the process. Every word of encouragement has been precious. You guys rock!

15th November – release of Perfume Island. The Arlésienne appears!

 

 

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publishing

POD?

There is a discussion on Scribophile about Print On Demand, specifically, can you make money with it? Here are some of the comments:

> One entry says:

I formatted and uploaded my book to Amazon paperback format today. I went to price the book.  Amazon informed me that the print cost as about $7 bucks.  I chose 60% royalties.  And the lowest Amazon would let me price is $13.  And at the $13 price point, I make exactly $0 dollars.

Ok, I figured that the missing $6 would go to shipping. I went to order a few copies for myself, and Amazon is charging shipping on top of the base price. Also, I have heard something about “author copies” that cost less.  (Is this a real thing?)

> Re: CreateSpace.

It’s really ridiculous how much they charge for POD. At first it seems very reasonable – they get 40% and the author gets 60% BUT added to their 40% is a “flat charge” of $.85 on books 180+ pages and a per page charge of $.012 per page for 180+ pages. After all is said and done the author only get less than 15% – after US taxes it’s less than 10% – UGH. All of this was based on a price point of US $8.99.

Also I believe the author copies are $4 and change – but I’m sure that people that are more “in the know” can answer better.

> I don’t actually . . .

self pub through Amazon. I use Lulu.com, once you approve your book then they link it to Amazon and couple of bookstores. If you order your copies and sell yourself you can make quite a lot of money.

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Does anyone here do POD? It occurs to me that to set up at a sidewalk/school arts/craft fair with copies of your book would at least have your thing seen by a lot of people. Best would be to get yourself written up in your local paper and blow it up into a poster.

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> Here are some words of wisdom from Jay, formerly of Book Country:

As someone who has a work available in POD you will be in that great fraternity of the self-published. No one on planet Earth will be aware that you have a book available for sale, other than because you sent them to that Internet sales page. Does my telling you that I have one of my novels available free on Smashwords motivate you to rush over there to read it? Probably not, and that’s free.

Would it make you rush were I to tell you it’s really good (just as every self published novel’s blurb does)? Again, probably not.

How about if I tell you that you can buy a printed copy for twelve dollars, plus shipping? Not much of a plus, when you can buy an award winning author for a lot less in your local bookstore, and pay no shipping fee.

I don’t mean to be discouraging, but my view is that if we can write well enough to be worth the money—professional level writing—we can sell our work to a publisher. And if not…

Well, I disagree with that. Trad publishers are looking for work that is commercial, highly salable, according to their idea of that elusive quality. That method bypasses a lot of good stuff.

> And, a rebuttal: 

That’s a pretty gloomy outlook and incorrect IMHO. I have a friend who has written a series of 6 novellas, no more than 30 minute reads each that sell for $1.99 for digital copies and $9.99 for print, she’s making a cool $60k/yr. Self Published and POD. It just takes a little work. If you’re a midgrade author with a “normal” publisher you’re not going to do any better than that and still have to do 90% of your own advertising and promotions.

Several people on Scrib say that small publishers use POD, CreateSpace, whoever. Is this true? Atthys, you should know the answer to this. I have imagined that POD must have a giveaway lesser quality of materials. But if a legitimate small publisher uses it, that can’t be true.

> Finally, another rebuttal . . .

to the first rebuttal to Jay’s gloomy words: Jay’s post is the cold, hard truth. Sad but true and what aspiring writers need to know.

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I want to know if POD is a waste of time or not. Who’s dipped a toe into this fountain? Somebody thinks it useful. I begin to see POD jobs move through our compositor process at work. All but first-run titles are followed by a description, pbk (paperback), rerun, enlargement, create final file (for fully illustrated books set up by the publisher’s designer, tricky text wraps and the like), etc. I see, not often, but more and more: POD.

I suppose these jobs must be from small publishers. Next time I get hold of one, I am going to look at the info to see who the client is. Here’s an interesting thought: can it be that even large publishers are going this route, small runs, to manage inventory and returns?

Why do we label them POD? Is there some technical difference between the set up of  a traditional print run and POD? Are costs trimmed/shortcuts taken in one way or another? Are hawking-their-wares authors the main market for POD? Is this the new generation of vanity press? It seems to me more valuable as a sales tool than anything else. I’m going to pay more attention to our POD jobs, try to figure this out.

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> A final Scrib post sums it up for us:

Q: How is a writer supposed to make any money?

A: Day job.

 

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book promotion, book sales

Self Publishing is the Way to Go

I’m not crazy. Having a publisher promote my book onto the NYT Best Sellers list is almost preferable to winning the lottery. The odds are similar. But, that’s our world now, ain’t it; not enough publishers and most of them incapable of promoting any book onto any best seller list?

So skip the middleman and upload directly to a major retailer’s book site. How is that worse than not getting a publisher to promote your book?

My point is, publishing is easy. Getting the book to retail is easy.
Marketing is the difficult part.

What businesses exist today that will market our books?
A quick Google yielded
JKS Communications: http://www.jkscommunications.com/
Smith Publicity: SmithPublicity.com
Author Marketing Experts: amarketingexpert.com
Do you know anything about these, or similar companies?

Do you know of any company that markets books for a commission?

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book promotion, reading

What’s Your Plan?

I am riled by (the info in) Atthys’ latest post: readership is down (we knew that), and self publishing is way up. A lot of folks who would formerly have been reading are too busy, having been inspired by Hugh Howey and Amanda Hocking to try their hand at it.

He’s right about writers, to a certain extent. I have many books I want to dig into. I nibble, here, there. It takes something really special to lock me in. It doesn’t mean I don’t admire a piece, but I have things I feel I need (as opposed to want) to read. Much of this is research. I confess, I am one of the recalcitrant readers.

But there are still plenty of not-booked-up book lovers around. How do we reach them? How do we convince them that our book, in the vast array of choices, is the one they want to read? How do we get ourselves noticed in the first place?

We need a marketing plan. A robust marketing plan. Putting your thing up on Amazon, doing an interview on someone’s blog, planting an announcement here or there, buying an ad on Google, we see from testimony given here, this doesn’t begin to suffice.

Number one, you need a website. I’m working on one, as most of you know. Curtis wonders why it has to be so elaborate. Why can’t I just post my novella, hand out my bumper stickers, and get back writing?

I consider graphic style to be a hook as important as a dynamite first paragraph. (Well, natch. I’m a designer.) Everyone I manage to herd to my site who doesn’t have his/her socks knocked off one way or another, I’ve had my shot with them and blown it. I aim to tantalize with fun graphics and patter, holding their interest long enough to get them to read a bit of story, hoping they decide that my squirrely thing is for them.

Only days ago I inserted Mr. Peabody into the mix. The Mr. Peabody. He performs a specific mechanical function for me, but I’m sure I’ll find other use for him. He is, you’ll recall, a history buff, possessed of a rare breadth and depth of information. (How can I pass up this astonishing opportunity?) He’s spent the past forty years earning his Ph.D. Like my ex-sister-in-law did, changing schools and/or fields multiple times, because she could. She ran through a large inheritance in the process. She’s now forced to sell land that’s been in her family for generations. Dr. P has depleted his own money (from his hit show) and, broke, the poor guy lacking a considerable remnant of once massive farmland to surrender, he’s coming to work for me. I believe I’ll give him an advice column on my site, poor baby.

I may call it Ask Dr. P. Will people think I’ve got Dr. Phil on board? Phil-style babble, references to a TV show, they may. Should I exploit that somehow? Something to think about. I’m beginning to wonder if Peabody wrote his doctoral dissertation on the Dr. Phil show, and they accepted it to get him out the damn door.

When I’m all tuned up, ready to roll, I’ll promote my web presence aggressively:

This is a bit out-there, but I may try it: In a bookstore, poke your business card into books in your genre, way in the middle. Readers will most likely not find the Rogue plug for some time. If they’ve bought used, they’ll think it was left behind by the previous owner.

We have several small second hand bookstores in our area, and one rather renowned independent, the Hickory Stick in Washington Depot, CT. Might they let a local author put up a poster? The area is full of weekenders up from Manhattan. Who knows what eye I might catch.

Kent is a movers-and-shakers summer haven. I will set up on the main street on a big summer weekend. (In summer, all weekends are big, but some are extra big.) I’ll grab a prime parking spot early in the day and publicize Sly out of my car.

That’s for someday. Back to now: I pick up valuable information in the several writer/web design groups on Facebook. Here’s a tip I found just today: Google has a new search algorithm that gives priority to mobile-ready sites. I have debated making my .com site a pared down mobile-friendly portal to a full site. (As opposed to a supplemental thing.) After reading this, I am convinced a simplified feeder to the big bass drum (Booth led boldly with his big bass drum, that line sticks with me from tenth grade, fifty-five years ago) seems to be the better way.

More street level shenanigans: Can you get yourself profiled in your local paper? My cousin Jim Meirose has had several pieces done on him. He’s made himself a name, at least in Central Jersey. Have you thought about posting a flyer in laundromats? I’ve perused many a bulletin board, waiting for my duds to dry.

I’m wondering, seeing all the political frou-frou on my way to work, how about yard signs? I’m considering knocking on doors, offering twenty-five bucks a month for permission to spear a placard into someone’s turf. Near a stop sign, where drivers sit in line.

That thin flexible vinyl bumper stickers are made of? I wonder if I could get an over-the-shoulders front/back billboard, turn myself into a walking advertisement. My husband might want to pretend he’s not with me but I can deal with that.

For all of this, you need an on-line home, where you: Talk up your book(s). Collect email addresses. Offer premiums. Post dates and locales of personal appearances. (Craft shows, etc., especially if you have hard copies to sell. I’m thinking here of my eventual paperdoll.) On Facebook you can place a link in any number of groups. Some percentage of viewers will take you up on it. I investigate sites all the time, to see how others handle them.

A website is your best tool. Create a hybrid, op-ed content in addition to the show-and-tell for your story so that, having coaxed folks on, you might keep them coming back.

Tell me your plan. Could be you have great ideas I’ve overlooked. I would love to hear them.

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About Writers, book sales

Study Finds Number of Writers May Soon Exceed Readers

Industry insiders report that the number of downloads from amateur authors now exceeds the number of consumers who are actually interested in reading them.

“Readership has been declining for decades, of course,” said an industry insider who wished to remain anonymous. “What with television and the internet and the proliferation of flash mobs, there are simply too many readily available forms of entertainment out there. Plus, they’re all so much easier than reading. Let’s face it, reading requires a lot more effort than just staring at something.”

Though the trend toward shorter, easier entertainment has been developing for a long time, it is an entirely different trend that now threatens to overwhelm the American book reader: the growth of self publishing. Ever since the advent of ebooks and self-publishing services such as Kindle Direct Press and Smashwords, the number of books being published has ballooned. In 2015, the number of self-published ebooks was anywhere from 600,000 to 8.2 million depending on whose sources you believe. When pressed for an exact number, a representative at Amazon told us, “It’s hard to know for sure. By the time we finish counting, the number’s already obsolete. We can’t keep a handle on it.”

“Writers are usually readers,” our anonymous source added, “and there’s part of your problem. A lot of those folks who would formerly have been reading are now working on their seven-part epic fantasy series or writing Kidnapped by One Direction fan fiction. It’s a real quandary. It’s like with photography, or being a singer-songwriter. Way more people want to produce their own albums than will ever want to buy them.”

Indeed the tsunami of new fiction may well be unstemmable. “In many cases, authors aren’t even asking for money anymore,” according to our anonymous source. “They’re giving the books away for free, just begging people to take them.”

Unfortunately for would-be authors, free may no longer be a sufficient discount.

“Good lord!” one reaimg_5974der told us, “My kindle is stuffed with free books! If I started now, I couldn’t read them all. But there are so many more out there! Everyday, my email gets more mailers with more free stuff, and it’s kind of hard to resist. It’s so frustrating!” She added, shaking her head, “Besides, I’m already hours behind in my Netflix binge-watching. There just aren’t enough hours in the day!”

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