About Writers, book promotion, book sales, Uncategorized, writing technique

BOOK BLURBS

We writers are the pioneers in this brave new world of book marketing. It is our task to boldly go where few authors have gone before. Finding what works for us is often intuitive, so it helps to ask others what they think. What do you think of the following insight from a fellow author about book blurbs?

Book Blurb
“The blurb should draw you into the story, not tell you all about the story.”

Example: (my current blurb)
The Phoenix Diary
Legends speak of a mysterious and powerful record that might be a formula for free energy to rebuild the lost civilization or an ancient tome written by a man from the stars telling of mankind’s true beginning and ultimate destiny. Now three teens – Otero, Rhia, and Marc – set out to find the Phoenix Diary with the help of hints from their own genetic memories. But a mysterious man pursues them relentlessly through the ruins of Denver and into an ancient vault in the Rocky Mountains; he knows the Phoenix Diary is everything the legends say and more. It is humanity’s past, present, and future.

Example: (Proposed revision. Is it better?)
The Phoenix Diary
Can genetic memories guide three teens to a tome written by a man from the stars buried in an ancient Rocky Mountain vault? Does it really tell of humanity’s past, present, and future? Only the warrior pursuing them knows.

Example: (Your Best)
Let’s see your best book blurb!

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book sales, Uncategorized

Does Amazon Help You Sell Books?

Other than being the largest warehouse of books in the history of literate societies, does Amazon actually help writers sell books? Or are Amazon algorithms designed to maximize their profits regardless of the effect on individual authors and publishers?

I hear both from other authors. And there’s nothing wrong with maximizing profits. That’s how Amazon gets the cash to provide its services.
But, how well do they serve authors?

One author says, “The DAY I launched both titles there was someone selling paperback new and used copies of my books below my price. I had not sold or printed a copy (other than my own proof copies … which are still in my possession). There were simply no copies in existence.”
Now, how does that happen? Seems to me that copying and selling an author’s new book without paying the author is or should be illegal.

Other authors love Amazon. What has been your experience?

[Disclaimer. My own book, still available at retailers linked from ThePhoenixDiary.com, was on Amazon until they quarreled with my publisher.]

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book promotion, book sales

Self Publishing is the Way to Go

I’m not crazy. Having a publisher promote my book onto the NYT Best Sellers list is almost preferable to winning the lottery. The odds are similar. But, that’s our world now, ain’t it; not enough publishers and most of them incapable of promoting any book onto any best seller list?

So skip the middleman and upload directly to a major retailer’s book site. How is that worse than not getting a publisher to promote your book?

My point is, publishing is easy. Getting the book to retail is easy.
Marketing is the difficult part.

What businesses exist today that will market our books?
A quick Google yielded
JKS Communications: http://www.jkscommunications.com/
Smith Publicity: SmithPublicity.com
Author Marketing Experts: amarketingexpert.com
Do you know anything about these, or similar companies?

Do you know of any company that markets books for a commission?

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book promotion, book sales, Writers Co-op

FROM NICHE TO SCRATCH

(OR HOW TO MAKE A SIX-FIGURE INCOME WITHOUT LEAVING YOUR CHAIR)

I get these ads in my Facebook feed from time to time (all right, every day) suggesting that my lackluster book sales are the result of my unimaginative marketing plan and my lack of vision. There are fortunes to be made on the internet and, with their guidance, I too can board that boat I keep missing, grab the brass ring, quit my day job, start drinking the good stuff and enjoying wafer-thin after dinner chocolates whenever I damn well like.

I am, in case you haven’t guessed, skeptical. I have seen so many of these pitches—and yes, even done a seminar or two—and I always, ALWAYS find the same thing: tired platitudes about perseverance and “giving the people what they want.” Find out who your core audience is, they tell me, and then market directly to them. Grow your mailing list (they love to use grow as a transitive* verb, it’s market-speak doncha know?) Offer free stuff! Find your niche! Become a brand! Write a blog with a cute and catchy name! People will WANT to buy whatever you sell because they will want to buy YOU!

Or, something like that. Maybe it all sounds so unlikely to me because I really don’t find being marketed to at all appealing. You want me to buy your stuff. I get it. Don’t try to razzle-dazzle me with bling or tchotchkes or other crap I didn’t want in the first place, and don’t try and tell me that I’m part of some special club now, and I should hashtag you every time I twit. All you’ll end up doing is making me feel insulted. I don’t want to be critical of the general population (gen pop in eerily-appropriate prison parlance) but if this approach really works with a sizable number of them, well, then, I guess it’s not much wonder that I can’t connect.

Do I sound old and irritable? Check. And check.

A musician I’ve never heard of pitched my feed this morning. She makes six figures working from home (homeschooling mother of four!) selling her CD’s on the internet. She doesn’t perform live or do personal appearances (homeschooling mother of four!) It’s all internet-based marketing. And yet—six figures.

Okay. So sell me. Tell me one new thing in your pitch and I’ll sign up for your marketing course.

Probably my inner skeptic automatically prevents me from approaching this sort of thing with an open mind, but honestly? She’s got nothing. As far as I can tell, her big reveal (and yes, they love to use reveal as a noun) can be summed up in one sentence: “Why be a little fish in a big pond when you can be a big fish in a small pond?” In other words, find a niche.

Niche marketing isn’t a particularly new idea. Back in the days when brick-and-mortar bookstores (remember those?) were still a thing, there was a lot of handwringing about the big chain stores—Barnes and Noble, Borders, Waldens—driving the independents out of business. As it turned out, they had all underestimated the white whale lurking beneath the swells, a little thing called Amazon.com, but I digress. A lot of independent bookstores did go out of business, especially the be-everything-to-everyone-get-your-bestsellers-for-thirty-percent-off-but-we-also-have-a-great-backlist-and-you-can-get-a-cup-of-coffee type of bookstores. Curiously, it was often the small niche stores that survived. The New Age Salon in Santa Fe. The Knitting Book Nook in Seattle. Cats Are People, Too in Minneapolis (plus Cats Are People, Two in St. Paul.) I made all of those up, of course, but it was a real phenomenon. Providing a specialized list of books to a very specific audience can be a successful enterprise, if you’re not too fussy about your definition of success.

And with the internet at our twitchy fingertips, such specialized stores should be even more viable. Now you don’t even need a store, and you can reach millions of potential customers. Our Homeschooling Mother of Four’s niche? Celtic Heavy Metal. Christian Celtic Heavy Metal, as it happens. I admit, it’s hard for me to write those words without feeling my eyes roll, but hey, everybody likes something. I’d plug her website, but I don’t want to get curmudgeon all over her nice, shiny, heavy Celtic Christian vibe. Frankly, it was all a little slick and predictable for my tastes. She can play, and it’s a very professional production for a homemade disk, but—six figures? Really? Is she counting the ones after the decimal point?

(Yeah. That did sound bitter. I withdraw the question, your honor.)

And besides. If she’s making a hundred thousand dollars doing what she loves best, following her calling, etc, then why is she wasting her time hawking some by-the-numbers marketing program to wannabes like me? Wait. Is it because she wants to share her innovative strategies with others? Cuz she’s been so fortunate and now she wants to give something back? It’s amazing how many marketing gurus have tried that line on me. And every time they do, I feel my brain getting a little bit smaller, atrophying in its bony shell.

So niche marketing, yes or no? It certainly has many proponents. There was a guy the other day telling me that selling books on Amazon wasn’t necessarily good, because you might be selling to the wrong people. Amazon’s search-and-sell algorithms are keyed to recognize patterns. Did consumer A purchase your book? Okay. What else has she purchased? Is there a pattern? What else might she want? How can we steer her to those things? It’s all about your target audience, and selling books to people outside of your target audience only confuses the algorithms. It gums up the works, dilutes the information stream. Better to sell fewer books but to the right audience. That way, the marketing machinery will recognize your audience members and find more of them for you.

I think that’s what he was saying. I glazed over a bit around paragraph three but that was the gist. You need to focus on your target audience. Also, write a LOT of books. One a month if possible. (And no, I’m not making that part up.)

I can’t do that, but maybe I could do something like it. I have two thirds of a YA historical trilogy about the Minoan civilization. It’s fun, and has lots of magic and adventure. Plus, did I mention the Minoan civilization? You can’t get much more niche-y than that. By the time I finish book three, it’ll be somewhere in the neighborhood of 1300 pages, but I can break it up into fragments, 200 pages here, 150 pages there. That’s gotta be good for at seven or eight books. I can saturate all the pre-Hellenic Greece websites, twitter-blitz every website about ancient matrifocal cultures, haunt the linear-A chatrooms. Who knows what could happen? I could catch on, and soon a whole herd of bookish kids and history geeks will be hanging on my next installment. And then, the movie deal. Maybe Miyazaki. It’s ready made for Studio Ghibli.

And then, while plotting out this strategy, I see this quote from, of all people, Hayao Miyazaki. ”In order to grow your audience,” he says, “you must betray their expectations.”

Yeah. I don’t know whether that’s really true in the age of the instant entertainment, but it should be. It really should. Otherwise, what tipping point have we gone past where people only want more of the same? Only want what worked for them before? Cuz, wow! Culture-wise? That’s an ocean that’s barely knee-deep.

 

*Yes, I know grow can be a transitive verb when we’re talking about string beans or snapdragons, but the modern fixation with “growing your business” or “growing your client base” is definitely market-speak.

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About Writers, blogging, book promotion, book reviews, book sales, Literary Agents, Research, Stories, writing technique

A Path

Lots of great ideas here but they are only ideas unless we put the time, effort & sometimes money into them to make them happen. Take the idea of WritersCo-op.com becoming a kind of wiki created by writers who have something to offer other writers. That would take time, effort & eventually, money.

Time, first. Members can keep posting articles until we have enough to seed a wiki. Then effort. I think I can find writers to create a wiki but that must be done. And we’d probably have to pay a server host to maintain our site online. I’ve set up websites since 1998 and I know we could find a home on the ‘Net for our wiki at a cost we’d be happy with.

The beauty of this path is that we do not have to decide right now. We can keep on blogging as we are doing.
When we have enough blogs, or articles, we can consider turning the site into a wiki.
If we end up with a wiki, we’ll figure out a way to fund it.

We can become a site where any writer could log on and find information on just about anything they are looking for regarding writing – from creating stories, to practical working advice, to shopping for agents, working with an editor, the publishing process, marketing tips – all on one website created by other writers:
The WritersCo-op Wiki.

What do you think?

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About Writers, book sales

Study Finds Number of Writers May Soon Exceed Readers

Industry insiders report that the number of downloads from amateur authors now exceeds the number of consumers who are actually interested in reading them.

“Readership has been declining for decades, of course,” said an industry insider who wished to remain anonymous. “What with television and the internet and the proliferation of flash mobs, there are simply too many readily available forms of entertainment out there. Plus, they’re all so much easier than reading. Let’s face it, reading requires a lot more effort than just staring at something.”

Though the trend toward shorter, easier entertainment has been developing for a long time, it is an entirely different trend that now threatens to overwhelm the American book reader: the growth of self publishing. Ever since the advent of ebooks and self-publishing services such as Kindle Direct Press and Smashwords, the number of books being published has ballooned. In 2015, the number of self-published ebooks was anywhere from 600,000 to 8.2 million depending on whose sources you believe. When pressed for an exact number, a representative at Amazon told us, “It’s hard to know for sure. By the time we finish counting, the number’s already obsolete. We can’t keep a handle on it.”

“Writers are usually readers,” our anonymous source added, “and there’s part of your problem. A lot of those folks who would formerly have been reading are now working on their seven-part epic fantasy series or writing Kidnapped by One Direction fan fiction. It’s a real quandary. It’s like with photography, or being a singer-songwriter. Way more people want to produce their own albums than will ever want to buy them.”

Indeed the tsunami of new fiction may well be unstemmable. “In many cases, authors aren’t even asking for money anymore,” according to our anonymous source. “They’re giving the books away for free, just begging people to take them.”

Unfortunately for would-be authors, free may no longer be a sufficient discount.

“Good lord!” one reaimg_5974der told us, “My kindle is stuffed with free books! If I started now, I couldn’t read them all. But there are so many more out there! Everyday, my email gets more mailers with more free stuff, and it’s kind of hard to resist. It’s so frustrating!” She added, shaking her head, “Besides, I’m already hours behind in my Netflix binge-watching. There just aren’t enough hours in the day!”

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