book sales, Uncategorized

Does Amazon Help You Sell Books?

Other than being the largest warehouse of books in the history of literate societies, does Amazon actually help writers sell books? Or are Amazon algorithms designed to maximize their profits regardless of the effect on individual authors and publishers?

I hear both from other authors. And there’s nothing wrong with maximizing profits. That’s how Amazon gets the cash to provide its services.
But, how well do they serve authors?

One author says, “The DAY I launched both titles there was someone selling paperback new and used copies of my books below my price. I had not sold or printed a copy (other than my own proof copies … which are still in my possession). There were simply no copies in existence.”
Now, how does that happen? Seems to me that copying and selling an author’s new book without paying the author is or should be illegal.

Other authors love Amazon. What has been your experience?

[Disclaimer. My own book, still available at retailers linked from ThePhoenixDiary.com, was on Amazon until they quarreled with my publisher.]

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book promotion, book sales

Self Publishing is the Way to Go

I’m not crazy. Having a publisher promote my book onto the NYT Best Sellers list is almost preferable to winning the lottery. The odds are similar. But, that’s our world now, ain’t it; not enough publishers and most of them incapable of promoting any book onto any best seller list?

So skip the middleman and upload directly to a major retailer’s book site. How is that worse than not getting a publisher to promote your book?

My point is, publishing is easy. Getting the book to retail is easy.
Marketing is the difficult part.

What businesses exist today that will market our books?
A quick Google yielded
JKS Communications: http://www.jkscommunications.com/
Smith Publicity: SmithPublicity.com
Author Marketing Experts: amarketingexpert.com
Do you know anything about these, or similar companies?

Do you know of any company that markets books for a commission?

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book promotion, book sales, Writers Co-op

FROM NICHE TO SCRATCH

(OR HOW TO MAKE A SIX-FIGURE INCOME WITHOUT LEAVING YOUR CHAIR)

I get these ads in my Facebook feed from time to time (all right, every day) suggesting that my lackluster book sales are the result of my unimaginative marketing plan and my lack of vision. There are fortunes to be made on the internet and, with their guidance, I too can board that boat I keep missing, grab the brass ring, quit my day job, start drinking the good stuff and enjoying wafer-thin after dinner chocolates whenever I damn well like.

I am, in case you haven’t guessed, skeptical. I have seen so many of these pitches—and yes, even done a seminar or two—and I always, ALWAYS find the same thing: tired platitudes about perseverance and “giving the people what they want.” Find out who your core audience is, they tell me, and then market directly to them. Grow your mailing list (they love to use grow as a transitive* verb, it’s market-speak doncha know?) Offer free stuff! Find your niche! Become a brand! Write a blog with a cute and catchy name! People will WANT to buy whatever you sell because they will want to buy YOU!

Or, something like that. Maybe it all sounds so unlikely to me because I really don’t find being marketed to at all appealing. You want me to buy your stuff. I get it. Don’t try to razzle-dazzle me with bling or tchotchkes or other crap I didn’t want in the first place, and don’t try and tell me that I’m part of some special club now, and I should hashtag you every time I twit. All you’ll end up doing is making me feel insulted. I don’t want to be critical of the general population (gen pop in eerily-appropriate prison parlance) but if this approach really works with a sizable number of them, well, then, I guess it’s not much wonder that I can’t connect.

Do I sound old and irritable? Check. And check.

A musician I’ve never heard of pitched my feed this morning. She makes six figures working from home (homeschooling mother of four!) selling her CD’s on the internet. She doesn’t perform live or do personal appearances (homeschooling mother of four!) It’s all internet-based marketing. And yet—six figures.

Okay. So sell me. Tell me one new thing in your pitch and I’ll sign up for your marketing course.

Probably my inner skeptic automatically prevents me from approaching this sort of thing with an open mind, but honestly? She’s got nothing. As far as I can tell, her big reveal (and yes, they love to use reveal as a noun) can be summed up in one sentence: “Why be a little fish in a big pond when you can be a big fish in a small pond?” In other words, find a niche.

Niche marketing isn’t a particularly new idea. Back in the days when brick-and-mortar bookstores (remember those?) were still a thing, there was a lot of handwringing about the big chain stores—Barnes and Noble, Borders, Waldens—driving the independents out of business. As it turned out, they had all underestimated the white whale lurking beneath the swells, a little thing called Amazon.com, but I digress. A lot of independent bookstores did go out of business, especially the be-everything-to-everyone-get-your-bestsellers-for-thirty-percent-off-but-we-also-have-a-great-backlist-and-you-can-get-a-cup-of-coffee type of bookstores. Curiously, it was often the small niche stores that survived. The New Age Salon in Santa Fe. The Knitting Book Nook in Seattle. Cats Are People, Too in Minneapolis (plus Cats Are People, Two in St. Paul.) I made all of those up, of course, but it was a real phenomenon. Providing a specialized list of books to a very specific audience can be a successful enterprise, if you’re not too fussy about your definition of success.

And with the internet at our twitchy fingertips, such specialized stores should be even more viable. Now you don’t even need a store, and you can reach millions of potential customers. Our Homeschooling Mother of Four’s niche? Celtic Heavy Metal. Christian Celtic Heavy Metal, as it happens. I admit, it’s hard for me to write those words without feeling my eyes roll, but hey, everybody likes something. I’d plug her website, but I don’t want to get curmudgeon all over her nice, shiny, heavy Celtic Christian vibe. Frankly, it was all a little slick and predictable for my tastes. She can play, and it’s a very professional production for a homemade disk, but—six figures? Really? Is she counting the ones after the decimal point?

(Yeah. That did sound bitter. I withdraw the question, your honor.)

And besides. If she’s making a hundred thousand dollars doing what she loves best, following her calling, etc, then why is she wasting her time hawking some by-the-numbers marketing program to wannabes like me? Wait. Is it because she wants to share her innovative strategies with others? Cuz she’s been so fortunate and now she wants to give something back? It’s amazing how many marketing gurus have tried that line on me. And every time they do, I feel my brain getting a little bit smaller, atrophying in its bony shell.

So niche marketing, yes or no? It certainly has many proponents. There was a guy the other day telling me that selling books on Amazon wasn’t necessarily good, because you might be selling to the wrong people. Amazon’s search-and-sell algorithms are keyed to recognize patterns. Did consumer A purchase your book? Okay. What else has she purchased? Is there a pattern? What else might she want? How can we steer her to those things? It’s all about your target audience, and selling books to people outside of your target audience only confuses the algorithms. It gums up the works, dilutes the information stream. Better to sell fewer books but to the right audience. That way, the marketing machinery will recognize your audience members and find more of them for you.

I think that’s what he was saying. I glazed over a bit around paragraph three but that was the gist. You need to focus on your target audience. Also, write a LOT of books. One a month if possible. (And no, I’m not making that part up.)

I can’t do that, but maybe I could do something like it. I have two thirds of a YA historical trilogy about the Minoan civilization. It’s fun, and has lots of magic and adventure. Plus, did I mention the Minoan civilization? You can’t get much more niche-y than that. By the time I finish book three, it’ll be somewhere in the neighborhood of 1300 pages, but I can break it up into fragments, 200 pages here, 150 pages there. That’s gotta be good for at seven or eight books. I can saturate all the pre-Hellenic Greece websites, twitter-blitz every website about ancient matrifocal cultures, haunt the linear-A chatrooms. Who knows what could happen? I could catch on, and soon a whole herd of bookish kids and history geeks will be hanging on my next installment. And then, the movie deal. Maybe Miyazaki. It’s ready made for Studio Ghibli.

And then, while plotting out this strategy, I see this quote from, of all people, Hayao Miyazaki. ”In order to grow your audience,” he says, “you must betray their expectations.”

Yeah. I don’t know whether that’s really true in the age of the instant entertainment, but it should be. It really should. Otherwise, what tipping point have we gone past where people only want more of the same? Only want what worked for them before? Cuz, wow! Culture-wise? That’s an ocean that’s barely knee-deep.

 

*Yes, I know grow can be a transitive verb when we’re talking about string beans or snapdragons, but the modern fixation with “growing your business” or “growing your client base” is definitely market-speak.

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About Writers, blogging, book promotion, book reviews, book sales, Literary Agents, Research, Stories, writing technique

A Path

Lots of great ideas here but they are only ideas unless we put the time, effort & sometimes money into them to make them happen. Take the idea of WritersCo-op.com becoming a kind of wiki created by writers who have something to offer other writers. That would take time, effort & eventually, money.

Time, first. Members can keep posting articles until we have enough to seed a wiki. Then effort. I think I can find writers to create a wiki but that must be done. And we’d probably have to pay a server host to maintain our site online. I’ve set up websites since 1998 and I know we could find a home on the ‘Net for our wiki at a cost we’d be happy with.

The beauty of this path is that we do not have to decide right now. We can keep on blogging as we are doing.
When we have enough blogs, or articles, we can consider turning the site into a wiki.
If we end up with a wiki, we’ll figure out a way to fund it.

We can become a site where any writer could log on and find information on just about anything they are looking for regarding writing – from creating stories, to practical working advice, to shopping for agents, working with an editor, the publishing process, marketing tips – all on one website created by other writers:
The WritersCo-op Wiki.

What do you think?

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About Writers, book sales

Study Finds Number of Writers May Soon Exceed Readers

Industry insiders report that the number of downloads from amateur authors now exceeds the number of consumers who are actually interested in reading them.

“Readership has been declining for decades, of course,” said an industry insider who wished to remain anonymous. “What with television and the internet and the proliferation of flash mobs, there are simply too many readily available forms of entertainment out there. Plus, they’re all so much easier than reading. Let’s face it, reading requires a lot more effort than just staring at something.”

Though the trend toward shorter, easier entertainment has been developing for a long time, it is an entirely different trend that now threatens to overwhelm the American book reader: the growth of self publishing. Ever since the advent of ebooks and self-publishing services such as Kindle Direct Press and Smashwords, the number of books being published has ballooned. In 2015, the number of self-published ebooks was anywhere from 600,000 to 8.2 million depending on whose sources you believe. When pressed for an exact number, a representative at Amazon told us, “It’s hard to know for sure. By the time we finish counting, the number’s already obsolete. We can’t keep a handle on it.”

“Writers are usually readers,” our anonymous source added, “and there’s part of your problem. A lot of those folks who would formerly have been reading are now working on their seven-part epic fantasy series or writing Kidnapped by One Direction fan fiction. It’s a real quandary. It’s like with photography, or being a singer-songwriter. Way more people want to produce their own albums than will ever want to buy them.”

Indeed the tsunami of new fiction may well be unstemmable. “In many cases, authors aren’t even asking for money anymore,” according to our anonymous source. “They’re giving the books away for free, just begging people to take them.”

Unfortunately for would-be authors, free may no longer be a sufficient discount.

“Good lord!” one reaimg_5974der told us, “My kindle is stuffed with free books! If I started now, I couldn’t read them all. But there are so many more out there! Everyday, my email gets more mailers with more free stuff, and it’s kind of hard to resist. It’s so frustrating!” She added, shaking her head, “Besides, I’m already hours behind in my Netflix binge-watching. There just aren’t enough hours in the day!”

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book sales, reading, Stories

Writing – A Team Sport?

anthology

As a writer, my quest to become an overnight success began nine years ago. Since that time, I have written numerous short stories, flash fictions, blog serials, novellas, novels, and a tome rivaling in word count the Icelandic Sagas. My undeniably clever, witty, yet strangely unsuccessful query letters are probably well known to vexed agents and publishers alike. Soon, however, I may achieve a modicum of success, depending on how you define the term. The overnight part? Let’s move on.

How am I doing this?

One word: Anthologies. You know, anthologies: those collections of stories, poems, vignettes, and what have you from one author or many, and often self-published. These collective works traditionally receive an instant rejection from most literary agents, the high and mighty gate-keepers to the hallowed halls of literary fame and fortune. However, I have found a path to success through anthologies and without the help of an agent. But before you label me an industry neophyte, order another pumpkin spiced espresso martini and let me ‘splain.

Gone are the days of waking up at 907 Whitehead Street, dropping a Spanish onion into a glass of chilled gin with the requisite splash of vermouth, putting paper into the typewriter and cranking out an iconic piece of literature as a seven-toed cat wanders between your legs. Not anymore. Today’s writer must do it all: write something worth reading, sell it to an agent or publisher, create a business model and social media platform, market your work and you, sell again, this time to the consumer, and then deal with insurance and taxes.

Now you know why publishing houses have so many employees. Faced with such a daunting task, how can you alone break into the business and rise above the din without having written the next Harry Potter?

Yes, you got it. Anthologies.

When I researched agents, none represented anthologies. Too difficult to manage the legal and financial issues of multiple authors on one project. Didn’t fit the paradigm. Publishers were of the same mold. If the anthology contained only your works? No different. We don’t accept poetry, picture books, screenplays, or anthologies. I’ve seen that statement on many websites.

That was then. This is now. We are in a different world today. I pay three bucks for a fifty-cent cup of coffee. My phone has more computing power than Apollo 11 had in their command module. Agents still shy away from anthologies, but...and this is my point: publishers are now embracing them.

What kind of sorcery is this?

I’m not saying literary agents no longer have value. Far from it. Get one. Everyone else has one. All the cool kids have one. Agents bring a lot to the table. But an agent isn’t an absolute necessity for you to get a start as a professional writer.

Anthologies can give you that first bit of street cred. My first short story, The Crucible, was accepted for the premier volume of The World Unknown Review (WUR), edited by L.S. Engler. Was the story good? I thought so; still do. Was the anthology a runaway bestseller? No, for a variety of reasons. But friends bought it. I think it is still on Amazon if you are curious. Did my story gain me anything? No Pushcart nomination, perhaps, but this solidified in my family and friends’ minds that I was a writer and not a retired guy with a hobby. And L.S. paid me with a $20 Starbucks card.

WUR used a vetting process – some works were accepted, others not. Mine made the cut. Success. And what about L.S.? She created and sold the anthology into a series which is now collecting stories for a third volume. Her effort created enough credibility that, when coupled with her excellent writing, she has become a contributor to The Saturday Evening Post. And to think I knew her when. To push my point home some more: L.S.s first book was an anthology of her own stories. Check out Bowl Full of Bunnies. It’s actually a very good read.

My story being in the first volume of WUR provided a nice bit of filler for my query letters. You are always asked to mention your previous success as a writer. Sure, it was just an anthology, but it proved I was serious about my writing. Effort goes a long way, even for writers.

My second (and current) anthology project has me intertwined with a cohort of 17 other writers. Many of these writers were in a local mystery writers club that had produced four anthologies earlier. The most recent book sold over 10,000 units, which for a regional book is amazing. I asked one of them how they went about creating the project, and seeing my interest, they asked me to submit a story for their fifth book.

Here’s where it gets interesting.

My story, Wyld Women and Wine, will be in their next anthology, titled 50 Shades of Cabernet. The regional publisher, Koehler Books, is taking on the project based on the success of the club’s previous efforts. They also admit the anthology having 18 sales agents, I mean writers, helps boost sales. As I said, today’s writer must do it all – including sell. This should not be a secret to anyone by now.

Before I committed to the anthology, I did my usual stalking, make that due diligence, and checked out the Koehler website. Turned out they had just put a notice up saying they were accepting unagented manuscripts. What the heck – what did I have to lose?

I sent in my manuscript, then received an email reply a few days later. I was to meet with Koehler’s chief editor, who called my writing quick paced, interesting, and very clean – meaning the text was in better shape than what he had seen from most first time novelists. After another phone call, this time from Mr. Koehler, I received an offer for publication next year. This deal comes with a content editor, copy editor, cover artist and book designer, and bonus: a marketing team. Haven’t signed yet, but we have the details pretty much carved in wood.

All this happened because of an anthology.

Will this happen to you? Maybe. Maybe not. Providence played a part in my success, I am sure. But like they say in the lottery business, you can’t win if you don’t play.  So go find yourself an anthology, get that street cred, get those personal connections, learn more of the business of writing, and maybe, just maybe, your short story will lead to something else.

Where to find anthologies? I Googled Anthology Accepting Submissions and found 420,000 entries. Mystery writers can check out MWA – they have started a yearly anthology. Sci-fi writers have one, too. Even Carina Press has a call out for romantic/erotic stories for their new anthology. I found these with less than a minute on the Internet. If all else fails, start your own. L.S. Engler did and her career is taking off. In fact, if you have something now, her World Unknown Review is still accepting stories for volume three.

Anthologies. Give ‘em a try. You can’t win if you don’t play.

Safety tips when considering participating in an anthology:

Check out the other authors – and the editor. You can have a great story, but if the rest of the book is amateurish, you lose. Guilt by association as the old saying goes.

Get the money figured out. And written into a contract. Are you paid a flat fee for the use of the story? Are you going to receive royalties? Was there an advance on royalties? Who received it? How does it impact your royalties?

Know your rights. How restrictive is the agreement when it comes to control of your story? Never sign away the copyright (I don’t think any editor or publisher would even ask this.) Does the anthology have an exclusive on your story for a certain amount of time? What about other rights? Can you concurrently shop your story to Hollywood or Bollywood? My goodness, what about licensing action figures?

My experience: L.S. paid outright for the use of my story for one year while I maintained copyright ownership and all other rights. 50 Shades of Cabernet? My story is exclusive to the anthology for two years. I retain all other rights. Royalties are 50-50 between the cohort and the publisher. I get 1/18th of that 50%. That works out to about 50 cents per book sold. Doesn’t sound like a ton of money, but remember – their last anthology sold over 10,000 units. Five grand buys me and my wife a nice trip to the Bahamas. But let’s not get ahead of ourselves.

And finally, be prepared to make a few decisions by consensus. Be ready to have some decisions handed down to you by the editor. And expect to make other decisions on your own. In the business world this is called managing uncertainty.

Maybe that’s why the writing business is best described as a business.

Good luck. And keep writing!

http://www.douglaslutz.com/

 

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