About Writers, blogging, book promotion, book sales, marketing, Uncategorized, Welcome, Writers Co-op

Promote Yourself & Your Work on the Writers Co-op

Because some have asked, we are re-printing our first post, by Curtis Bausse, APRIL 26, 2016.

Here we are!

The first post. And to me has fallen the honour. Seriously, it is an honour. Firstly, because it’s a vote of trust from my fellow co-operators, secondly because this post is the first of a long, rich and innovative series (no point starting a blog otherwise, right?). As more posts come, this one will slip out of sight and mind, but it will always remain the first, the one in which the Writer’s Co-op became public. So thank you, Amber, Atthys, GD and Mimi for putting your trust in me.

Let me begin by explaining. The five of us ‘met’ on Book Country, a website where writers post their work for peer review and critiques. Though lately it’s become very sleepy, it’s not a bad site, and it has a discussion board where I’ve found many a useful piece of advice. And some time ago a thread was started by GD Deckard, in which he wrote the following: I’m thinking of a site that new writers can use to promote their books. How, exactly, depends on what the writers themselves want. Writers are creative people, so together we could come up with creative ways to help one another that we might not think of on our own. How would you like to see a Writers’ Co-op work?

Well, it took us a while, but here we are – The Writers’ Co-op. Five people who write in different genres but who all share a similar commitment to the craft and the graft of writing.

But why come together? What can this site do that a personal one can’t? Well, as GD says, for a project like this, many minds are better than one. And the method is in the title – cooperate. This is a site where we swap and share news, opinions and experiences about writing, from first paragraph to finished product and beyond. Especially beyond. Because who wants to write a book and then not promote it? That’s like a painter working for years on a picture, then turning it to the wall. So here in the Co-op we try things out, see what works and what doesn’t, and tell each other about it. And not just each other, obviously. We happen to be the five that started it off, but we don’t intend to stay whispering in our corner. The Co-op welcomes anyone who’s willing to invest a little time and effort into promoting books worth reading.

What can you expect to find here? Since there’s nothing new under the sun, I do admit the innovation bit could be a challenge, but we’ll try our best, I promise. There’ll be anecdotes and analysis, thoughtfulness and humour, awards and recommendations, opinions, rants and wackiness. We don’t expect to work miracles and we don’t take ourselves too seriously. But what we do take seriously is writing itself. Which means we’re also keen to help writers explore whatever path might lead somewhere interesting, and help readers find good writing. If that sounds like a programme you could tune in to, you’ve come to the right place. Drop us a line, tell us what you’re up to. Maybe we’ll end up travelling the path together. Whichever one it turns out to be.

Authors & Editors & AnyOne
at all in the Writing Life are invited to
Promote Yourself & Your Work at
The Writers Co-op.
Email
GD<at>Deckard<dot><one>

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About Writers, blogging, book promotion, book sales, inspiration, marketing, Uncategorized, Welcome, Writers Co-op

Marketing and Promotion—Musings, Madness, and Misgivings

Marketing and Promotion—Musings, Madness, and Misgivings 

In anticipation of an upcoming book release in August, I’ve been thinking more about marketing and promotion. I do not want to repeat past experiences where time and money have been largely wasted in some deep abyss. Of course, I would like to get the best ROI on the time and money expended (this second category has a very modest budget). As opposed to past book marketing and promotional efforts, this time I am working with a mid-press publisher that actually is devoting resources into marketing. I don’t want to duplicate their efforts, but our combined efforts will hopefully achieve some success. I have no misconceptions that this is their sole responsibility. In fact, I think more of the effort needs to come from me. What then is the best way to proceed?

Prompted by an exchange with GD, I am going to list and comment upon a broad array of different tactics and strategies that I am aware of. Some are familiar in so far as I have gone down those roads before. Others are new attempts I plan to try as a way to increase book sales. This is the primary result I want to achieve with these marketing and promotional efforts. I understand that there are secondary goals such as networking, name recognition, media opportunities, film options (one can dream), but the primary focus remains as increasing sales.

Some of the things I list are only pertinent to a new release. I’m sure the list is incomplete. I will not shy away from giving biased opinions on some of the techniques and strategies. As an example, I am generally opposed to steeply discounting books to provoke sales; although, I see a limited role for that particular strategy when doing so as a “loss leader” to hook readers into a series. I’m sure things that have worked for others that I have not found to be helpful are worth considering. I will add that compiling this list only reinforces the morass that many of us are trying to wade through.

Here goes:

  1. Friends and family: an effective approach but the ceiling is low.
  2. Author email list: not a personal fan as I think it requires some effort to maintain and I think the usefulness in generating sales is limited. I do understand some authors will cross promote with each other using these lists. My personal list is small and I make no effort to build a fan base this way. I do have an author FB page (more on that later) and I think that’s my preferred venue to build and maintain a fan base.
  3. Press release: I’m letting my publisher handle this and I’ll blast it out on my modest social media network. Can be used to outreach to local press, radio stations, etc. but I’m not sure how effective that is.
  4. Speaking and presentations: Can be effective. May require some extra effort. Best if you can have a themed talk that somehow relates to your book. For example, chakras and charkra openings are an important element in my story, so speaking about this topic is a way to have a themed talk to provoke some book sales.
  5. Endorsements and blurbs: Great if you can get them especially from well-known authors writing in the same genre that your book is in. Does anyone have a direct line to Dan Brown (not just any person who happens to have that name, I’m talking about the author of The Da Vinci Code)? Please hook me up as this release is a suspense novel that involves secret societies. LOL!
  6. Contests: I think these can be helpful if you win an award and can leverage that into more sales. There are a lot of “fluff” contests out there and many readers cannot distinguish what is effectively a scam contest to prey on authors and what is a legitimate competition with qualified judges. I myself plan to apply for four such award competitions and am willing to devote some of my budget to try and obtain recognition with an award. If anyone is interested, I’ll be happy to share the specific contests and why I have selected them. My publisher may submit to other competitions. Some of the best awards require that your book be nominated. I’m not holding my breath for that.
  7. Goodreads: This has always struck me as a black hole of sorts. I think that authors who are active and “good citizens” of Goodreads groups can leverage that into sales. I am not in that category.
  8. Social Media: This is a big topic so I’m going to break it down. I’ll also cover ads on social media separately.
    • Twitter: I am reasonably active here, but I don’t think it results in many or any book sales. Occasionally some opportunity comes up with a follower, for example an invitation to do an interview.
    • FB: This is where I am personally active not only with posting on my own author site, but also cross promoting with my podcast FB page and other writing related sites. Impact on book sales is hard to judge. Whether or not to have a new FB page devoted solely to this new title is something I am debating. I am more in favor of author branding and not a single title and I really want the traffic and marketing efforts to be on my author page platform.
    • LinkedIn: I use this sparingly to post new content such as podcasts and will make announcements about the book release, share a press release, and that sort of thing.
    • YouTube: I have my own YouTube channel where I post podcast episodes, book trailers, and other content. I find it useful to use the YouTube content on my other social media platforms and I know this has been helpful in driving some sales.
    • I’m not using Instagram, Bookstagram, TikTok, Pinterest, Reddit , or other social media platforms. They may be effective but I haven’t explored and feel I am not inclined to try and go down another rabbit hole.
    • Influencers: If you can hook up with or somehow get picked up by someone with a big following, and have them promote your book for you, that’s probably a great strategy to use.
  9. Paid advertising: Again, let me break this down.
    • FB have used including targeting the right demographic. Waste of money in my opinion but other authors have had success.
    • AMS (Amazon Marketing Services). I’ve had more success with this than FB but not enough to set up and tweak ongoing ad campaigns.
    • Twitter promotions: way over-saturated and not worth the money
    • YouTube: I’ve had some limited success. The ads run through Google and are targeted. I think a well-produced book trailer can generate sales.
    • Promotions run through others. Here I am talking about things like BookBub, Fussy Librarian, etc. Unless you are willing to discount, I don’t think this is effective. I have used a number of different services (never managed to be accepted by BookBub), but I won’t be spending my limited budget this way. A big number of .99 sales has some merit, but coordinating this and getting agreement from my publisher is nightmarish without monetary return.
    • Print advertising. It’s expensive and difficult to track results.
  10. Book reviews: Here I distinguish between reader reviews, paid reviews, and other outlets.
    • The more reader reviews the better up to a threshold, especially if they continue to come in a steady stream following release and especially if they are verified purchase reviews. The number, rate, and whether or not it comes from a purchaser affect the Amazon algorithm that affects your ranking. I am personally trying to get 10 people to commit to a pre-order of the book and a review in the first week of publication (I provide an ARC so they don’t have to rush to read as soon as the book comes out). There is a narrow window to generate hype following a book’s release so if you can line up some preorders and early reviews you get a jump start. [If anyone wants to be in this early group, please email me at victoracquista@victoracquista.com] Continuing to solicit reviews I believe is an important strategy. There are reviewers but in my experience there is a big gap in requesting a review and getting one. I do have access to information (via Where Writers Win https://writerswin.com/ through membership in their Winners Circle) that gives a listing of reviewers by genre and ranking by site traffic. I should also mention that winning  a legitimate award may give an advantage to getting a review.
    • Paid reviews from entities such as Kirkus are expensive but they have distribution to get eyes on your book from ancillary places like magazines, film executives, etc. Ten percent of Kirkus reviews are starred and getting that designation could open some doors. I’m hoping my publisher fronts this cost. It’s also much easier to get into libraries if you have a Kirkus review. I’m not a fan of other paid reviews but I think they can generate exposure and if they are from a credible site, they might provoke some sales.
    • There are other review outlets including magazines, trade journals, newspapers, Publishers Weekly, and who knows what else. I’m relying on my publisher to make these connections.
  1. Launch party: Not a fan
  2. Launch event: If you have a low-cost venue, are budgeted to provide some food, and believe you can get sufficient people, then why not? Book stores are potentially a place to host at no cost.
  3. Prize giveaways: Can be done on your own or in concert with other authors. I did this with my sci-fi novel and found the ROI to be negative.
  4. Personal author website: I have one and will update accordingly. I’m not sure if it drives any sales. Same is true for Amazon author page.
  5. Bookmarks: Low cost and useful to hand out at conferences and other events.
  6. Publicity company: Hiring a PR firm is expensive and putting together a formal campaign is a big undertaking. I’ve done this previously but do not plan to do so again.
  7. Media exposure e.g. TV, radio, podcasts: Potentially useful with the cost being time. Eventual sales depend in part on what audience is viewing/listening to the show.
  8. Book signings, bookstores, events such as trade shows: There are potential costs involved for some of these related to entry fees, vendor space, a booth with banners, business cards, etc. On top of this there may be travel costs, meals and lodging, the aggravation of set up and take down. I think the ROI is more in the category of networking and less so in book sales. I am committed to doing some of this. There are true benefits to having a relationship with a bookstore, particularly one that goes to these trade shows. Then you can attend and have a book signing without actually being a vendor.
  9. Professional organization: I think there are benefits to being part of a writing organization where you interact with colleagues, support one another, attend sponsored workshops, etc. I am a member of the Mystery Writers of America and we have a terrific chapter in Florida. I think promoting one another’s work is one of the benefits of membership.
  10. Celebrity outreach: great if you can get exposure through a celebrity. Celebrity book club selection (think Oprah, Reese Witherspoon) would be huge.
  11. Bloggers: Could be effective. Fortunately, my publisher has a network of bloggers that promote the titles. I’ll probably do some outreach on my own but sifting through the wheat from the chaff seems to me to be a difficult task.
  12. Virtual blog tour: I’ve heard mixed things. Not currently part of my marketing plan. There are companies that will set these up for a fee.
  13. Book clubs: This is something I am currently investigating. How to reach out effectively? I think this has the potential to drive up sales.
  14. Libraries: Fortunately, my publisher has a lot of experience in getting books into libraries.
  15. Advanced reader copies (ARCs): Again, this is something my publisher is very proactive with. They participate with NetGalley and LibraryThing. I know of a recent release that had over 90 very favorable NetGalley reviews before it was even published. Authors can get their books into NetGalley but it’s expensive. Creating a buzz and generating hype seems to me to be an important element in driving book sales. I am fortunate that my publisher has these connections.
  16. Book trailer: I’ve made my own and paid to have one produced for a previous novel. I plan to pay for a professional quality trailer and use it on social media, my website, Amazon author page, YouTube channel and ads. I’m hoping there is a ROI but recognize that might not be the case.
  17. Podcasts: I saved this to present near the end of my list because it seems to me to be a somewhat novel approach. Here I am not talking about appearing as a guest on a podcast show to be interviewed and talk about your book. I started a podcast series, Podfobler Productions, where I narrate my own and other authors’ works. I produce YouTube videos of the shows and use them in my social media posts, FB page for the show, and ad campaigns. For profiling guest authors, I only ask that they distribute the show to their network and when I eventually produce a show about my new book, they agree to distribute that show. Here I am trying to build a fan base and also use the networking power of fellow authors. Will it help to drive sales? I don’t know but it is part of my overall marketing strategy. I just wrapped up season 1 with twenty assorted shows two of which featured co-op members (GD- episode 11 and Curtis-episode 15). Here’s the season one playlist in case anyone is interested: https://www.youtube.com/playlist?list=PLpfls08qGbIsHnbp-2-C9r5I8fK8kw24j Incidentally, in case anyone wants to have their work narrated, drop me an email (address in #10 above). I’m currently working on a production schedule for season two.
  18. Fingers crossed for good luck: Napoleon said something to the effect of, “I would rather have lucky generals than good generals.” I know wishes won’t wash dishes, but I do think there is an element of luck that goes into this abyss of marketing and promotion.

Edison said, “1% inspiration and 99% perspiration.” I’m working this hard and may need to get crowdfunding for deodorant considering how much sweat equity I’m devoting to this. I don’t think success comes without effort unless your stars align in some magical way.

This is a very lengthy dive into a murky territory, a swamp and quagmire full of traps that can swallow you up. I’m sure I missed some categories beyond what I have listed. Comments, insights, disagreements, and commiseration are invited and welcomed. Wish me luck as I get ready to take the plunge.

 

 

 

 

 

 

 

 

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About Writers, book sales, editing, inspiration, Literary critique, publishing, Stories, Uncategorized, Writers Co-op

My First Story

 – by Adam Stump

When I chose to start writing fiction professionally (if that’s what you could call what I do–professional), I didn’t do so because I thought that I’d make money (I’ve made about $12), and I didn’t do it because I thought I was a good writer (I have yet to win my Pulitzer). I did it because I had stories to tell. If anything, I’m a storyteller, not a writer. I only write when the storytelling muse abducts me (usually at 2AM), and I feel like I have a story worth sharing. These stories usually percolate in my subconscious for months or even years before I write them down. When I finally do write them down, they come out mostly complete and usually pretty good.

As such, after my decision to write a story to be published (by someone else), I chose a story that had been rolling around without any clear definition in my brain for quite some time. I used a lot of elements from my childhood in upstate New York as well as a story I had heard while I lived in Pittsburgh. I remember furiously clacking away on my keyboard as the story poured onto the screen of my laptop.

The recipe for that story was: One part nostalgia, one part adventure, and one part terror. I produced a story that I thought was one of the best that I had ever read. It truly was one of the best I had ever read, because it was exactly what I wanted to read.

That first story taught me a lot about writing. I was so proud of it that I sent it to several friends because I thought that they would enjoy it. They, in turn, tore the story to shreds (in my mind, anyway). As I picked up the proverbial pieces of my story (and morale) from the floor, I was in shock. I didn’t know how anyone else wouldn’t find the story to be the best that they had ever read.

Then, I re-read my story and saw that the critiques (that’s really what they were, not attacks) that my friends made were accurate, valid, and necessary. I performed my first ever critical revision on my first ever story. I shaved a couple thousand words of nostalgic description, I increased some characters, rewrote a few scenes, deleted some scenes, and (most shocking of all), I changed the name of the story.

The story was originally titled “The Storm Drain.” Can you imagine reading a story with a title like that? I can’t. My best friend and inspiration for writing, N.D. Coley, told me to change the title. I wanted to scream, I wanted to cry, I wanted to punch a hole through the wall. But he was 100% right. I changed the name of the story to “Keep Off the Grass.” It’s a line in the story, and he told me that the story had named itself. In retrospect, I agree.

After learning that I’m not the best writer in the world and that I need critical feedback and revision and even title changes, I produced a decent version of the story and began shopping around for a publication to publish this electronic packet of blood, sweat, and tears. I got rejection after rejection after rejection. I knew that I could self-publish, but I thought that this story was good enough to be accepted by someone else for publication–others would view the story as something worth sharing with their readers.

Every rejection letter that came back was virtually the same: “This story is just an homage to Stephen King’s Stand By Me,” a book I’ve never read and a movie that I’ve never seen. I didn’t even know the premise of the book/movie. I’ve since googled it and can see that the comparisons are valid. However, it doesn’t negate the fact that “Keep Off the Grass” is a good story. I’d also say that, for all the valid criticism, there are only so many plots out there when it comes to general fiction. I happened to stumble upon a plot that Stephen King stumbled upon, as well. The plot doesn’t belong to him or to me, but to the consciousness–the ethos–of storytelling.

Fast forward a few years and countless rejection letters to today. I opened up my email and the first thing that I saw was an acceptance letter from an editor who wants to share my story in his magazine. He didn’t say anything about Stephen King or Stand By Me. He said that it was a good story and he wanted to feature it in the upcoming issue of his magazine.

I wasn’t prepared for the emotions that would follow from reading that email. I literally wanted to scream and shout. I wanted to pound on pots and pans and run outside screaming that I had been published. I felt even more elated than I did when I actually received my first acceptance letter way back when. Why? Because this is my first story, and it’s part of my story. It’s still nostalgic for me, even if it’s been heavily edited and gone through a couple critical revisions since the first time I sat down to my laptop to capture it in writing.

The purpose of this post, though, isn’t just to give you some history of my writing, but to encourage you the reader. Have you written a story? Has it been rejected, but you still think it’s a good story? Keep at it. If you truly believe it’s a good story, keep sending it out. Don’t give up! I thought this story would be my first published story. It’s not. It’s a few years old now. If I wrote it today, it would probably be a different story. However, it is what it is. And it’s a success story. It certainly didn’t start that way. If you’re discouraged with your writing, don’t be. If it’s really good stuff, others will recognize it. As authors, we might have little control over the body of the story–maybe it’s the muse or maybe it’s the editorial team dictating the story–but we still control how the story begins and, ultimately, how the story ends!

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book promotion, book sales, self-publishing

So does free work?

free

Does it work to make your book free? The question arouses much debate, some of it passionate, and I’m not going to attempt to provide a yes or no answer. Many writers refuse to give their work away as a matter of principle, a position I fully respect, and in an ideal world, would prefer to adopt myself. Because writing takes time and effort, and working to give a product away isn’t something that’s done for cars, cucumbers or cupcakes, so why do it for writing?

The short answer is to gain visibility. Without visibility, selling your work is extremely difficult, but giving it away is easier. You might have a good cover and enticing blurb, but convincing people to fork out money on a totally unknown name is a challenge. But if you give them something and they like it, they’ll be more prepared to buy what you produce next. Or so the reasoning goes.

So this is what I’ve been doing. And since I promised a while ago to provide a few figures, here they are.

I made One Green Bottle, first in the Magali Rousseau mystery series, permafree on Amazon in September 2017. Since then, it’s been downloaded roughly 4600 times. Now, that’s all fine and well, but I have no idea how often it’s been read, or whether it’s disappeared into the welter of free books people have on their kindle without ever getting round to reading them. I’m not averse to seeing it downloaded free, but it would be nice to know if it actually gets read. However, that’s the same for most books, free or otherwise – feedback is rare, and once a book is out there, the author doesn’t know what becomes of it. The bottom line is sales figures.

Has the permafree book had any effect on sales of the others in the series? My guess is not, or minimal. It’s difficult to tease out sales resulting from my launch efforts (which so far are basically restricted to informing the 400 or so subscribers who open my newsletter) and the knock-on effect from the permafree. But if I take away sales occurring at launch time, the rest is a monthly trickle that falls a good way short of keeping me in coffee.

Am I despondent? Not at all. There are several factors that go against me. Firstly, I didn’t plan the series properly, so the third one I published was in fact the second one in Magali’s chronology. OK, Star Wars does that all the time but it’s confusing all the same. Secondly, I revised One Green Bottle so there’s a major difference in the current version compared to the initial release – also confusing. Thirdly, the covers, while fine in themselves, don’t correspond to the norms for the genre – they’re all being redone now for the release of a box set, so I’ll see what difference that makes. Did someone mention a learning curve? I’m still climbing steadily.

Of course, making a book free doesn’t mean that it will instantly become visible. You then have to let people know that it’s free. To that end, I enrolled Mystery Manor, the last in the series, in KDP Select, and then made it free for five days, which can be done once in any 90-day period. I then booked a slot on Freebooksy, who announced it to the 310,000 mystery novel readers they have on their email list. The result was just under 4000 downloads. And here there was a small but noticeable knock-on effect: apart from another hefty boost to the free downloads of One Green Bottle, there were 41 purchases of Cash in Carry, number two in the series (priced at $0.99), and 11 of Perfume Island, number three, priced at $2.99. The royalties covered roughly half of the $90 I paid for the Freebooksy slot.

I take some encouragement from this. Because again, the process could be improved – to enrol the last in the series in KDP Select when none of the others have been was illogical. But I’d always been reluctant to give Amazon the exclusivity they require for KDP Select, so it took me a while to take that step. I still don’t like it, but the fact is that I’ve made slightly more from Kindle Unlimited page reads than from sales.

The final verdict? In my case, the jury (composed of me and myself) is still out. But with better planning (conception and promotion) of the new series, and a greater backlist to offer, I should see a larger knock-on effect. On current evidence, it’s not worth making the first in the new series permafree – one seems plenty for that – but well-planned free promotions every so often might just do the trick. It’s a hard slog, because for every person who’s ready to pay for a book, there are a hundred freeloaders. But that’s the way it works – like panning for gold, you have to get rid of the silt and gravel first. And I’m an eternal optimist – there’s a lot more I need to do, but when I get to 10,000 subscribers, I hope to have enough nuggets to pay for my coffee.

 

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About Writers, blogging, book promotion, book sales, humor, Magic and Science, publishing, Satire, Uncategorized

More trite tales for little people.

11) More trite tales for little people.

As you doubtless remember, I left the city because I was being blamed, (I feel unfairly) for the publication of a book of children’s tales. These tales were claimed by some to cast a harsh light on the antics of the rich and powerful, amongst them, Radsel Oeltang, chair of the Council of Sinecurists. The claim was that his latest manoeuvrings were described in forensic detail in the stories. To be fair, had this been true I can see why he might be legitimately angry. But the intrigues he was accused of actually happened after the book had been published, and between two and three decades after the stories had been written.

Now normally I am somewhat cavalier when contemplating what upsets those in high places. I tend to adopt a robust attitude to their problems, feeling that if they have both considerable wealth and great influence, they can cope with a little disappointment. On the other hand, when they make their unhappiness felt by hiring thugs to hand out beatings, I take their transient unhappiness rather more to heart. My difficulty was that I couldn’t keep sneaking around the city, attending upon my patrons and simultaneously trying not to be seen. After all some of my patrons are friends of Master Oeltang. He could well turn up at an event where I had been asked to perform. I felt I had to do something to spare him embarrassment and me bruises.

I decided to call upon Desli and Misli and discuss the stories with them. Perhaps they could throw some light upon their mother’s apparent political prescience. When I arrived, Desli was out selling pies and Misli was cooking, assisted by a rather shy young man who was taking cooked pies out of the oven. I vaguely recognised him, he was one of the wherry fishermen who take boats out on the falling tide and bring them back in as it rises.

Misli introduced him to me as Villen, and explained he was the crew-member sent to buy the pies they would take with them when the boat sailed. I merely said, “How wise.”
At the same time I was thinking to myself; when a young man walks an extra half a mile there and half a mile back, every day, to buy his pies from one sister, rather than purchase them from the other sister who is far more conveniently located; he is thinking of more than pastry. But still, I estimate at least three-quarters of all courtship happens before the couple realise that they’re courting. I made no comment.

So when Villen had paid for the pies, I explained my problem to Misli. In short, it was that people saw in antics of the imp Pugglewood the devious deeds of Radsel Oeltang.

Misli burst out, “But I loved Pugglewood when I was a child. He was the one who saved everybody.”

This came as a surprise to me. “But he’s always playing devious tricks on people.”

“Well he does that a bit, but when you get to the end of the story, you’ll see how those tricks make people better able to cope with the callousness of the world.”

“They do?” I obviously sounded bemused, because Misli added,

“When the bladdersnitch arrives, it’s only Pugglewood and his tricks that help them survive.”
It was at this point I realised I had better go home and re-read the stories. The problem was that when I first put the book together for Desli and Misli there was far more material than I needed. So I started reading through from the beginning, intending to discard that which was unsuitable, hoping I would have enough material for the book. As it was I got half way down the heap of stories, had discarded nothing and had enough. So being busy, I hadn’t read the rest.
Once home, I had read the rest, I could see what Misli meant. To be honest, in the first half of the material, Pugglewood is one of those somewhat vexing characters. One instinctively feels that they would be better for a swift kick. He intensely irritated me. But when I read the second half of the material it slowly dawned on me that Pugglewood was a far more complex and farsighted character than I had suspected. In the first half of the material Pugglewood is a childish and irritating nuisance who makes life difficult for a lot of ordinary folk who’re just trying to make the best of things. In the second half of the material you realise that Pugglewood has thought his actions through, lifted his fellow citizens out of their rut and has set them along the path to self-reliance. Hence when the bladdersnitch arrives, he leads them to defeat it. At the end of the book you realise that Pugglewood is the one truly sympathetic character and his neighbours are a bit lumpen and unenterprising and really do need shaking up.

It struck me that somebody had erred, and that somebody was probably me. The obvious thing to do would be to publish the second half of the material. I bundled it up and took it to Glicken’s Printers. They were perfectly happy to print it. Given the first volume was still selling well, they welcomed a sequel. I waited for a proof copy fresh from the press and, greatly daring, I called upon Radsel Oeltang in his office at the Council of Sinecurist’s building.

Now it has to be admitted that I have, on occasion, had dealings with him before. But as far as I knew, the Pugglewood business was the only occasion when I’d seriously offended him. I knew I had done things which would upset him but I was moderately confident he didn’t realise it was me who had done them. So armed with my copy of ‘More trite tales for little people,’ I attended upon him in his office.
It has to be admitted that when I entered his office the atmosphere was distinctly cool. He was formally polite in a way that tends to make a person nervous. It was the way he called me, ‘friend’ Steelyard, that told me I was not forgiven. So I confessed all. I explained what had happened and passed him the second volume to peruse.

He started reading it. After ten minutes he rang for coffee. The fact that he specified a cup for me as well struck me as a good sign. After an hour he closed the book.

“So Tallis, what do you intend to do now?”

I’d given a lot of consideration to that. “The two young women cannot afford a large print run. But if you were to invest, say, twenty alars, I’m sure that the printers would be delighted to print a few hundred extra copies.”

He looked at me over half-moon glasses. “Hmm. I will, but in return you can reprise your explanation to the entire council. That way we can put this matter to bed, once and for all.”

It struck me as a not unreasonable suggestion. “And I will sell copies in the foyer afterwards. This will ensure that people read the full story.”

I have addressed the Council of Sinecurists before. It’s not something I do lightly. After all I firstly have to convince them of whatever it is I’m addressing them on. But also, and this is of almost equal importance, I want to use the chance to prove that I’m the person whose work they love and who they want to hire. In this case it was even tougher, because I had to point out to them that they were in error. Not merely that but that it was I who had inadvertently deceived them. So most of my address was by way of apology. To be fair, when dealing with the pompous and the powerful, one can rarely apologise too often.

When I had finished my discourse, I made my way to the foyer and there I sat behind a table with the books on it. It had occurred to me that there might be some who hadn’t read either of the two volumes, so I’d fetched a stock of both. In the course of the afternoon I sold perhaps a hundred copies, which considerably exceeded my expectations. Still I felt that with a little bit of luck, I’d not merely turned away the wrath of the powerful, but I’d managed to help boost the earnings of the two sisters. I made my way back to the barge a happier and less nervous individual.

Two days later a note was delivered to the barge by a footman in the Oeltang livery. It merely read, “And now they’re calling me the bladdersnitch.”

Still he included a bottle of a perfectly drinkable wine with the note. I felt this gesture indicated I wasn’t being blamed. So we opened the bottle to go with our evening meal and Shena and I drank a toast to his continued good health and prosperity.

♥♥♥♥

 

And now we’d better hear from Jim Webster.

So here I am again with another blog tour. Not one book but three.

The first is another of the Port Naain Intelligencer collection. These stories are a bit like the Sherlock Holmes stories. You can read them in any order.

 

On the Mud. The Port Naain Intelligencer

https://www.amazon.co.uk/Mud-Port-Naain-Intelligencer-ebook/dp/B07ZKYD7TR

When mages and their suppliers fall out, people tend to die. This becomes a problem when somebody dies before they manage to pass on the important artefact they had stolen. Now a lot of dangerous, violent or merely amoral people are searching, and Benor has got caught up in it all. There are times when you discover that being forced to rely upon a poet for back-up isn’t as reassuring as you might hope.

 

Then we have a Tallis Steelyard novella.

Tallis Steelyard and the Rustic Idyll

https://www.amazon.co.uk/gp/product/B07ZKYMG1G/

When he is asked to oversee the performance of the celebrated ‘Ten Speeches’, Tallis Steelyard realises that his unique gifts as a poet have finally been recognised. He may now truly call himself the leading poet of his generation.

Then the past comes back to haunt him, and his immediate future involves too much time in the saddle, being asked to die in a blue silk dress, blackmail and the abuse of unregulated intoxicants. All this is set in delightful countryside as he is invited to be poet in residence at a lichen festival.

 

And finally, for the first time in print we proudly present

Maljie, the episodic memoirs of a lady.

https://www.amazon.co.uk/gp/product/B07ZKVXP24/

 

In his own well-chosen words, Tallis Steelyard reveals to us the life of Maljie, a lady of his acquaintance. In no particular order we hear about her bathing with clog dancers, her time as a usurer, pirate, and the difficulties encountered when one tries to sell on a kidnapped orchestra. We enter a world of fish, pet pigs, steam launches, theological disputation, and the use of water under pressure to dispose of foul smelling birds. Oh yes, and we learn how the donkey ended up on the roof.

 

All a mere 99p each

 

 

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About Writers, blogging, book promotion, book sales, Formatting manuscripts, Google Ads, Publisher's Advice, publishing, Research, self-publishing, Uncategorized, Writers Co-op, writing technique

In Case You Missed It

Here are a few of the useful blogs to have appeared on the Writers Co-op site over the past two or three years.

Practical advice from a full-time (i.e., successful) writer.

Where do your story ideas come from?

How to Format a Manuscript: Andrea Dawn, publisher.

Do Google Ads sell books?

POV explained.

What is the reading level of your work?

Writing meaningful nonsense.

Publishing Through A Start-Up Independent Publisher

Deep historical research

How a talisman can help you write

And, just for fun…
Spiteful but funny quotes from writers about other writers

We hope you’eve enjoyed the last two or three years as much as we have!

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About Writers, book promotion, book reviews, book sales, Publisher's Advice, publishing, Uncategorized

Advice for Authors and Writers

Hi everyone. I’m Andrea Dawn, owner of Tell-Tale Press. We publish short stories on our website that are free to read in the genres of fantasy, horror, mystery/crime and science fiction. We also publish anthologies and novels. Right now we have our anthologies available on Kindle, but we’ll be producing print books soon. And we always, always pay our authors! If you want to learn more about Tell-Tale Press, our website is www.telltalepress.net. Submissions are currently open for short stories, so be sure to check out the submissions page! You can also follow us on Facebook and Instagram: www.facebook.com/telltalepress and #TellTalePress.

I posted this list on my personal Facebook page and was asked to send it on so more folks can read it. So here you go! I’m still learning about the publishing world, but in the past few months I have learned some extremely valuable information that I think can help everyone. So, these are some tips for getting your work out into the public and how to get published. I’m not scolding you or trying to name and blame. These are simply tips I think really can help.

  1. OTHER AUTHORS ARE NOT YOUR AUDIENCE. If you want to make friends with authors and collaborate, maybe beta read for each other, or just whine about the writing world in general, that’s great. No problem there. But they are writing too and are also trying to get their work out there, and most likely they won’t have time to read your book as they’re too busy writing. Your audience is instead readers. Find online book clubs, groups that talk about books. Look for reviewers who do honest reviews for free or a small fee (but be sure they are legitimate sources). Start a blog and post it in those reader groups. And in the real world, you can do things like donate your book to a library and include lots of information on how to follow you. You can also contact local bookstores and ask to do a reading and book signings. Be proactive to find readers, not other authors.
  2. DON’T USE MESSENGER OR EMAILS AS AN ADVERTISING TOOL. I am not joking: I literally will unfriend and/or block someone when they send me a link to their book immediately after I’ve approved their friendship. Using Messenger to solicit is like the Jehovah’s Witnesses of social media: no one wants you knocking on their door to tell you things you haven’t asked about. And don’t do it with emails, either, unless someone has signed up for a newsletter from you. I don’t mind if people send me an Invite to like their page, though.
  3. LEAVE EDITORS AND PUBLISHERS ALONE. Don’t message a publisher or editor saying someday you’re going to write a great novel, and they’re going to publish or edit it! First, you’re assuming that the publisher or editor would even want to work with you or like your work. Second, it’s nothing but buzzing in our ears. “I’m gonna” means nothing to us. We need product, not promises. If you want to set goals for yourself, do so by creating a calendar or Vision Board. Don’t use our inboxes to do it.
  4. ONLY SEND IN SUBS WHEN PUBLISHERS ARE OPEN TO SUBS. And most importantly…
  5. FOLLOW THE SUBMISSION GUIDELINES EXACTLY. I don’t know if I can get any clearer on those two facts.
  6. YOU GOTTA SPEND MONEY TO MAKE MONEY. Ads on Facebook have really worked for me. I haven’t tried ads on other social media platforms yet, but I will. I find that free advertising–such as those giant book websites that will post your ad for free–garner no sales. And figure out where your money is going to be most effective for your genre. Do most horror lovers find their book recs online? If so, where? And a great place to advertise: local cons. Readers truly do love meeting authors. You will find that you can gain more followers and support when you are face to face with a potential reader. And to that end…
  7. KNOW WHAT VENUES WORK FOR YOUR GENRE. If you are selling extreme horror, then the sidewalk fair that happens each month in the church parking lot is probably not the place for you. Or if your genre is fantasy romance, the Halloween con won’t be a good idea either.
  8. GIVING YOUR BOOK AWAY DOES NOT SELL MORE BOOKS. I know one publishing company that constantly gives away books. So why should I ever buy a book from them when I can just watch their page and sign up for a giveaway? Especially since their page isn’t closely followed by their fans and it’s very easy to be the only person who answers their trivia questions or shares their post. And this company is also screwing over their authors; they’re not getting any money for the books they give away, and therefore the author doesn’t get his/her cut. So side tip: watch out for those kinds of publishers as well. They won’t be doing you any favors as an author.
  9. GIVEAWAYS FOR A CERTAIN AMOUNT OF BUYS DOES WORK. Let’s say you have a trilogy, and the final book is coming out. Tell folks if they pre-order your book, you will give them the previous two books for a single discounted price. Or perhaps you’ll give away book 1 for free on Kindle. Now THAT is incentive to buy!
  10. LEARN TO ORGANIZE. Learn how to budget your time and money. There are lots of online tips for how to do both of these things. Even DIY shows can help with this–of course, we all know Marie Kondo is wrong about only having thirty books, but she still has great tips that really can help organize our lives. We don’t have to be the stereotypical “starving artist”. It just means that we must train ourselves to be better at where our money and time goes.
  11. ENGAGE. I have learned from watching authors over the past few years that trying to be secretive and private does not work. It doesn’t get your work out there, and no one is going to advertise for you for free. Or if they do, they won’t do it for long. Then I see those people try to randomly engage here and there, and they get no response. No one wants to know who you are if you’re not engaging with your audience–there is no longer that mystery of “who is that author?” going around like there used to be in the 90s. Or I see people try to create a new persona online that is separate from their real self. But then you get tangled up in what you told who and where and on what page… it can get very frustrating for you. I’ve learned that in social media, you must make connections. And the best way to do that is to be truthful. Be friendly. Be yourself. Talk about movies you like, other books you like, ask questions of people, like what’s your favorite dinosaur! You don’t have to tell your deepest, darkest secrets, but you can share cat pics and tell funny stories about your dog or spouse. If you touch on politics, remember that not everyone’s going to like you, and it’s okay for them to not like you and not want to buy your books. The key is that you will find your own audience by being yourself, and it WILL be worth it.
  12. STAY OFF SOCIAL MEDIA. Okay, after talking about how to engage and interact, I tell you to stay off social media? What I mean is don’t waste time just scrolling along and randomly liking and commenting. Maybe set a timer for yourself on how long you’re on social media. Do advertising as you need, and engage as you need, and then move on. You can also set yourself a schedule: Every day from X to Y I will engage on social media, and that’s it. We all fall into the rabbit hole that is clicking away at everything, so learn how to step away so you can get to work on writing and advertising.
  13. HAVE FUN. Writing should be enjoyable. If you’re not having a good time, then reevaluate why you’re doing this. Be sure to make time for yourself as well–keep your health up and go outside here and there. You will find that it will only make your time on the computer even better!

Links:
http://www.telltalepress.net
Submissions are now open: http://www.telltalepress.net/submissions
http://www.facebook.com/telltalepress
Instagram: #TellTalePress

Andrea Dawn
Tell-Tale Press Owner & Editor
http://www.telltalepress.net

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blogging, book promotion, book sales, reading, Uncategorized, Welcome, Writers Co-op Anthology

Will Hard Copies Outlast eBooks?

Duh. Of course. And now that The Rabbit Hole, Volume Two, is out in hard-copy, it’s time to add a real book to your library.

And, how else would you expect to add an Ian Bristow cover to your art collection? Someday, his work will show up on Antique Roadshow and your grand-kids will wonder, wow, why didn’t I inherit one of those?

Buy it here:
Amazon.com link: https://www.amazon.com/dp/1691225355

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An Invitation to Blog

The Writers Co-op is looking for a few good bloggers. Anyone in the writing life is welcome to submit a blog. If you have something to say about writing, editing, publishing, marketing or just want to share news of your latest effort, we’re interested. Submit a new blog, or, a link to your current blog page.

Members should post their blog in the draft section. Others should submit their their blog or link to GD <at> Deckard <dot> com. Blogs are posted every Monday or Thursday morning on a first-come basis.

Remember that readers are likely to be people in the writing life interested in learning from one another. Sharing our successes, failures, insights, knowledge and humor is a big part of the life we lead.

I look forward to hearing from you.

– GD Deckard, Founding Member

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Most Copies Sold 2018 and Crass Thoughts

Here’s the 10 books that sold the most copies last year.

1. Ready Player One by Ernest Cline
2. Little Fires Everywhere by Celeste Ng
3. The Woman in the Window by A. J. Finn
4. The President Is Missing by James Patterson and Bill Clinton
5. Harry Potter and the Sorcerer’s Stone by J.K. Rowling
6. The Great Alone by Kristin Hannah
7. The Outsider by Stephen King
8. Before We Were Yours by Lisa Wingate
9. Crazy Rich Asians by Kevin Kwan
10. The Handmaid’s Tale by Margaret Atwood

This is not the list that you find when your search phrase is, “best sellers, 2018.” Amazon has a different list to sell you, different from Barnes & Noble, and Google lists quite different “best sellers” from various newspapers and book sites. These different lists demonstrate how difficult it now is to find truth on the Internet, even when you just want to know something as simple as what books were the best sellers last year.

Many sites will mislead you into thinking their list is “the” best sellers list. They are pushing an agenda, of course. Maybe commercial, or political, or just books that benefit their (funded-by-donations) cause. I’m not saying this is wrong, just, you know, saying it is.

You could even take advantage of the situation. We all know that writing a book similar to the real top 10 most-sold books might help your sales ride their coattales. But what about writing a book that a special interest will find promotes their agenda? Why not include your personal beliefs strongly enough to entice readers who share your views about life? Pitch it to special interests who just might promote you because it helps them to do so.

I know, I know. Crass. But these thoughts did occur to me, thanks to today’s media climate. Maybe, next week, I’ll atone by blogging for writer’s purity.

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