About Writers, Amazon, book promotion, book reviews, book sales, Uncategorized, Writers Co-op

Speak Now Or ….

Peer reviewWHAT
After discussion, the group has decided to add Peer Reviews. Peer Reviews are book reviews written by the author’s peers: other authors, editors, publishers and professional members of the writing community at large.

HOW
Writers Co-op would allow authors to post reviews and link to the book’s sale page. We’d just set up the page(s) and grant the authors’ permission to post there.
Atthys Gage has agreed to monitor the reviews.

WHEN
Next week, at the earliest, I could set up a prototype page to see how it goes.

WILL IT WORK
“Who knows?” said the first person over Niagara Falls in a barrel. One thing of which we can be certain is a learning curve. The hardest part will probably be the startup. I’ll start with what I can do based on my best understanding of the peer review discussions, in accordance with the limitations of our website and of course my deficient abilities. 🙂 It should be all down-the-falls sailing from there.

WAIT… WHY!?
If you haven’t read the discussions, many authors are complaining about Amazon banning reviews from anyone their algorithms decide knows the author. Offering authors a work-around could be our opportunity to provide a real service that incidentally increases Writers Co-op membership.

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About Writers, Amazon, book promotion, book sales, publishing, Stories, Uncategorized, Writers Co-op

DECISION TIME

'One more time Huck, I'm gonna have to question your decision to bring the beaver.'

‘One more time Huck, I’m gonna have to question your decision to bring the beaver.’

ATTN: All Writers Co-op members (and potential members. 🙂 )

Two proposals have recently been discussed that deserve follow up.

Peer Review
The first is to add Peer Review page(s) of book reviews written by authors. Amazon tends to prevent or delete peer reviews. Writers Co-op could allow authors to post such reviews and link to the book’s sale page.
The argument for includes that it’d be a useful and easy service to offer, we’d just set up the page(s) and grant the authors’ permission to post there. The argument against includes the need to have a real person to manage and monitor those pages. Any volunteers?

Anthology
A Writers Co-op Anthology for 2018 has been mentioned and the feedback was positive. So, what do you think? Should we proceed towards publishing one? Who’s in? What themes would you want for the anthology? Do we even need a theme? We can publish a Writers Co-op Anthology if we cooperate in all aspects and contribute stories.

So speak up now!

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About Writers, Amazon, book promotion, book sales, Uncategorized, Writers Co-op

Beating a Dead Horse

The previous post by Atthys Gage, detailing his experience using giveaways to promote book sales, makes it clear that giving away books is not the way to make money. Yet, authors continue to flail that dead horse.

Obviously, the “Top 100 Free in Kindle Store list” promotes Kindle and makes money for Amazon. That may be the ONLY reason Amazon offers it.
Where did we get this idea that free books promote book sales? (The only reason free Browser and free Search works for Google is that they make money off advertisements.)

Rooted deep in the author psyche is the need to be read. Most authors spend considerable portions of their life creating their books and feel rewarded when the book is read. Books are freely given to anyone who purports to fill that need. What’s wrong with this picture? What manufacturer do you know who gives away their products in the hope that they will be used? How many people have you met who are proud to work for free?

We can’t blame today’s publishers for stroking our egos by “choosing” our book to sell. Or blame retailers for accepting the books we freely give them to sell. That’s how they make money.

But we can demand that any publisher with his finger in our pie do the marketing. Otherwise, what the hell have they done to earn their profit? And, we can demand that retailers do more to prevent pirates from selling our books on the retailer’s website.

Writers need a Bill Of Writes.

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book promotion, book sales

Another Report from the Front

Having seen my book sales stall spectacularly over the last year or so (big news, I know), I decided to hoard my pennies and buy some ad time to promote some free giveaway days on Amazon.com. (I know, I know. The irony of having to pay to give your books away is not lost on me, but I don’t want to get into that.) Simply making your books free on Amazon will get you bupkis in terms of downloads, ‘cuz who’s going to notice? So you pay for attention. The hope? That among those who download the book for free will be a fair number that will actually read it, maybe review it, maybe like it well enough to buy your other books and give them to all of his friends, including the indie movie director looking for fresh product for her next feature film production.

You get the idea. To be honest, I have done this before and reported on it here.  The results never actually pay for themselves (nor did they this time) but a giveaway does generate a few sales after the fact, and some royalties from folks who read the books on KU.

I did things a little different this time. Mostly, I made both of my older titles (Spark and Flight of the Wren) free at the same time, and ran a variety of promotions, both free and paid. I did not promote the giveaway on Facebook or Twitter, and I do not think I missed much by not doing so. I’ve never gotten a noticeable bounce from posting in either location, even when I used Facebook’s paid ads.

So where did I promote? Robin Reads, Awesome Gang, Free and Discounted Books, ebooklister, Digital Book Today, Ask David, Bookangel, Frugal Freebies… Basically, a bunch of websites and emailing services that exist precisely for that purpose (Including the rather ominously named Ignite Your Book).

Basically, it goes like this:  You make your book free for up to five days (as a member of KU, you can do that every three months). Your promoters list your book as being free in their promotional material (some are email lists, which can be pretty effective. Some are simply listings on their websites, which tend to be worthless.) Readers notice, and go to Amazon (hopefully with a simply click) and download your book for free. This downloading causes your book to climb up the Amazon lists, specifically the Top 100 Free in Kindle Store list. Only that list isn’t nearly specific enough. Your book will begin showing up on the sub-lists, like Top 100 Free Historical Fiction list, or Top 100 Free Genre Fiction list. But even that isn’t specific enough. You may get to those lists eventually, but the lists that really help you get noticed break it down even farther than that, because these lists have 100 titles (right?) which are spread out over five pages, and who’s got time to search five whole pages? No. You want to get on page one, preferably near the top.

Fortunately, the sub-category lists are made to make this possible, and your book will end up on several of them, depending on what categories and keywords you chose when you were publishing your book on Kindle Direct Publishing.

Here’s how it worked for me. On KDP, I listed Spark as Fiction>Science Fiction>Alien Contact. Since you can put it in two categories I also listed it as Juvenile Fiction>Science Fiction. These aren’t optimal, but you only get so many options to choose from. Under Keywords, I chose: female protagonist, high school, parallel universe, gnosticism, paranormal, extraterrestrial, girl’s basketball. I know, this is a pretty funny list, but I was trying to cover the bases. I wanted both some popular lists (on which my book would be obscure) and some obscure lists (on which my book would be popular, or at least prominent). During the giveaway, Spark made a good showing on the Juvenile Fiction>Science Fiction>Aliens list. Also the Juvenile Fiction>Science Fiction>First Contact list. It also got some play on the Paranormal, Occult, Supernatural list. It got to #1 on all of these lists and #4 for the Top 100 Free Science Fiction list. Even on the BIG list (Top 100 Free in Kindle Stores list) it made a tiny splash, topping out at #74.

Genre Fiction>Society>Marriage

Obviously, appearing on numerous lists in higher positions perpetuates more downloads, causing your book to climb even higher, and so on and so forth. This is what drives downloads once the initial push from promotion peters out (and it does quickly). Flight of the Wren didn’t do as well as Spark, only reaching #99 on the BIG list, but it did spend considerable time on page one of Teen & Young Adult>Coming of Age list, and the Genre Fiction lists, getting as high as #20 for Genre Fiction, putting it in company with a considerable amount of rather generic looking chick lit and a lot of gay smut. (For a long time, Renny’s face floated among the chiseled male torsos of fire fighters, navy seals, and rodeo ropers.) Spark, on the other hand, spent most of her time bobbing around among such titles as Earthkid Hero, Mickey the Martian, Starship Conquest, and Deck the Malls with Purple Peacocks.

Then, after your giveaway times out, it all ends. Abruptly. My download totals were as follows: Day One — 1822 downloads. Day Two — 2203 downloads. Day Three — 798 downloads. Day four had 26 downloads, but those were just residuals, because I had ended the promotion by then. In the three weeks since the promotion, I have sold nine books. (Don’t be jealous, kids.) Also, and more importantly, I have had 5798 page reads through KU. Probably, these have already peaked, but they could continue for a while. I’ve had a couple of near zero days, but only four days ago I had a 575 page day, so you never know. For the record, KU considers my books to have 426 and 411 pages respectively, so 5798 pages is equal to almost 14 complete readings, and royalties are roughly equal to that many sales.

So, worth it? I dunno. Certainly I lost money, but I knew I would. But for every reader I know about, there might be dozens more. Nearly 5000 people downloaded my books, and some of them will read them, eventually, maybe. Some isn’t many, probably, but it has to be something. A mere two percent would be one hundred readers.

We’ll see. It takes time. I’ve gotten a few reviews already. That takes time too.

But that seems like the subject for another day.

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About Writers, Amazon, blogging, book reviews, book sales, Uncategorized, Writers Co-op

PEER REVIEWS

Amazon prevented me from reviewing books by Curtis Bausse and Victor Acquista because, they say, my review may be perceived as biased. Duh. I don’t know how they know but I do know they are wrong.
True, I only review books that are good. And yes, my reviews were positive but that’s because, as a writer myself, I know how difficult writing is and the good parts are always worth praising. Praising the best of a good book is not bias. It is acknowledgement.

So, I came up with half an idea.

If Facebook posts are any guide, many writers these days are pissed at Amazon’s review policies. What we need is a place where writers may post reviews of books. Peer reviews. Reviews by people who have read the story and can comment in depth because they have an appreciation for what it took to create that story.

Readers will not be mislead by reviews written by another writer if the fact’s disclosed:
– Review by Thomas Wolosz, Author of Agony of the Gods
Jeesh! It’s arrogant to believe that people can’t be trusted to think.

So, fellow writer co-opers, what say we create a place here, on the Writers Co-op, for writers to review books?
Call it, “Peer Reviews” and claim the high ground.
Many authors might appreciate it.
Authors will, of course, still want reviews on Amazon, but they would also link from their web page to their review in our Peer Reviews. It could make our site a bit more relevant to today’s writers.

As I said, it’s half an idea. The other half are the develish details.
What do you think and how might this work?

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book promotion, book reviews, book sales, publishing, reading, Uncategorized

Now, here’s something new – a reader!

Writer's Block

Well, the launch is done – phew! I’m a bit surprised at how tense I got – I thought I’d be more laid back. Too early, of course, to give a report, but the first impression is… mixed. Yes, it’s better than the last, but given that all I did then was post on my blog, that’s hardly difficult. This time I had a strategy – build up my mailing list and ask my subscribers to post reviews. I’d sent a free copy of Perfume Island to over a hundred, but so far none has appeared. Early days yet, perhaps – we shall see. But the only reviews so far have been from people I was in touch with before (you guys included – many thanks!).

On the other hand, it has been good to get a couple of messages from complete strangers telling me, ‘I enjoy your books so much.’ And it made me realise that I’ve never before experienced that sort of connection with readers. It gives me a glow inside that’s different from other satisfactions I’ve got from writing. For a couple of reasons, I think. Firstly, as I said, these aren’t people I’ve built an online relationship with – they’re people who’ve come across my books by chance or because they happen to like the mystery genre. And that’s the second thing – they aren’t writers but readers. Crucial as it is to engage with and learn from other writers, we’re not normal readers because we always have one eye on the craft of writing (‘Ah, what a beautiful / overblown / clunky sentence that is!’). So it’s rather strange to think that someone might be reading my book simply because they want to enjoy a good story. You might say it’s a bit late to be discovering only now what it’s like to have a few readers. Well, yes, I fumbled and faltered a lot along the way. But better late than never, you’re never too old to fulfil your dreams, yada, yada…

Will Perfume Island actually sell many copies? Probably not. But a few more than One Green Bottle (again, not difficult). And the prospect of having readers raises another issue: they’re following a series. What do I do with Magali now? Is she a brand? Do I owe it to my readers to keep her going? Well, here’s what Hugh Howie has to say: ‘A big mistake I see from too many aspiring writers is to follow up their first work with a sequel, and turn that into a trilogy, and write a fourth and fifth book while they plan their sixth and seventh. […] Plan on writing many great books about many awesome characters. Plan on writing three different trilogies in three different genres. Sequels aren’t bad; in fact, they can be critical to your success. What’s bad is only giving readers a handful of avenues into your imagination. Give them as many onramps as possible. Write short stories as well as novels. Write in different genres. Experiment and adapt to your sales and any critical feedback.’ (The full article, which covers many other points, is here.)

I found that reassuring. Because much as I like Magali, I don’t want to be wedded to her for the rest of my writing life. In fact, other ideas are barging to the front of the queue, demanding to be written. For the moment, though, I’m thrusting them back. A trilogy, at least – I can’t not write a trilogy. So this morning, with great relief, I stopped looking on Amazon every other minute and got back in touch with Magali and Charlotte in Mystery Manor (much darker, more thriller than mystery this time). Because if I don’t do that, I might lose my readers just when I’m starting (let’s be optimistic here) to gain them.

As for the marketing, I see no alternative to persisting with the mailing list. The first time people unsubscribed, I was dismayed. Now I’m pleased – it means I won’t be annoying them. And little by little, there’s a chance that of those that remain, a few will swell the number of that very select group I think of now as ‘my readers’.

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book promotion, book sales, publishing, Uncategorized, Writers Co-op

The proof copy of Perfume Island – at last!

Hi there!

Well, the shivery weather has definitely started to creep into Provence (winters can be unreasonably cold here), but I’ve been getting jittery for a different reason, about to ask Jeff Bezos what he was up to. Because Perfume Island is due for release next week – 15th November – and though I ordered the proof copy ages ago, my letter box remained despairingly empty. What if I was about to publish a book with half the words upside down?

To be honest, I wasn’t that worried. It looked fine in the online proofreader, but still, when it finally arrived this morning, it was quite a relief to actually have it in my hands. And yes, no doubt about it, they’ve done a good job. Not a single word upside down, nor even back to front. So I thought I’d take it into the garden to show you.

CB

There were no such worries for the ebook, of course, which is ready and waiting for release the same day. For a six day period, until 20th November, Perfume Island will be on offer at the reduced price of $0.99, before going up to $3.99. And I’ve almost finished working on the details for the contest to coincide with the launch – more on that later.

Very best wishes,

Curtis

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