About Writers, blogging, book promotion, book sales, humor, Magic and Science, publishing, Satire, Uncategorized

More trite tales for little people.

11) More trite tales for little people.

As you doubtless remember, I left the city because I was being blamed, (I feel unfairly) for the publication of a book of children’s tales. These tales were claimed by some to cast a harsh light on the antics of the rich and powerful, amongst them, Radsel Oeltang, chair of the Council of Sinecurists. The claim was that his latest manoeuvrings were described in forensic detail in the stories. To be fair, had this been true I can see why he might be legitimately angry. But the intrigues he was accused of actually happened after the book had been published, and between two and three decades after the stories had been written.

Now normally I am somewhat cavalier when contemplating what upsets those in high places. I tend to adopt a robust attitude to their problems, feeling that if they have both considerable wealth and great influence, they can cope with a little disappointment. On the other hand, when they make their unhappiness felt by hiring thugs to hand out beatings, I take their transient unhappiness rather more to heart. My difficulty was that I couldn’t keep sneaking around the city, attending upon my patrons and simultaneously trying not to be seen. After all some of my patrons are friends of Master Oeltang. He could well turn up at an event where I had been asked to perform. I felt I had to do something to spare him embarrassment and me bruises.

I decided to call upon Desli and Misli and discuss the stories with them. Perhaps they could throw some light upon their mother’s apparent political prescience. When I arrived, Desli was out selling pies and Misli was cooking, assisted by a rather shy young man who was taking cooked pies out of the oven. I vaguely recognised him, he was one of the wherry fishermen who take boats out on the falling tide and bring them back in as it rises.

Misli introduced him to me as Villen, and explained he was the crew-member sent to buy the pies they would take with them when the boat sailed. I merely said, “How wise.”
At the same time I was thinking to myself; when a young man walks an extra half a mile there and half a mile back, every day, to buy his pies from one sister, rather than purchase them from the other sister who is far more conveniently located; he is thinking of more than pastry. But still, I estimate at least three-quarters of all courtship happens before the couple realise that they’re courting. I made no comment.

So when Villen had paid for the pies, I explained my problem to Misli. In short, it was that people saw in antics of the imp Pugglewood the devious deeds of Radsel Oeltang.

Misli burst out, “But I loved Pugglewood when I was a child. He was the one who saved everybody.”

This came as a surprise to me. “But he’s always playing devious tricks on people.”

“Well he does that a bit, but when you get to the end of the story, you’ll see how those tricks make people better able to cope with the callousness of the world.”

“They do?” I obviously sounded bemused, because Misli added,

“When the bladdersnitch arrives, it’s only Pugglewood and his tricks that help them survive.”
It was at this point I realised I had better go home and re-read the stories. The problem was that when I first put the book together for Desli and Misli there was far more material than I needed. So I started reading through from the beginning, intending to discard that which was unsuitable, hoping I would have enough material for the book. As it was I got half way down the heap of stories, had discarded nothing and had enough. So being busy, I hadn’t read the rest.
Once home, I had read the rest, I could see what Misli meant. To be honest, in the first half of the material, Pugglewood is one of those somewhat vexing characters. One instinctively feels that they would be better for a swift kick. He intensely irritated me. But when I read the second half of the material it slowly dawned on me that Pugglewood was a far more complex and farsighted character than I had suspected. In the first half of the material Pugglewood is a childish and irritating nuisance who makes life difficult for a lot of ordinary folk who’re just trying to make the best of things. In the second half of the material you realise that Pugglewood has thought his actions through, lifted his fellow citizens out of their rut and has set them along the path to self-reliance. Hence when the bladdersnitch arrives, he leads them to defeat it. At the end of the book you realise that Pugglewood is the one truly sympathetic character and his neighbours are a bit lumpen and unenterprising and really do need shaking up.

It struck me that somebody had erred, and that somebody was probably me. The obvious thing to do would be to publish the second half of the material. I bundled it up and took it to Glicken’s Printers. They were perfectly happy to print it. Given the first volume was still selling well, they welcomed a sequel. I waited for a proof copy fresh from the press and, greatly daring, I called upon Radsel Oeltang in his office at the Council of Sinecurist’s building.

Now it has to be admitted that I have, on occasion, had dealings with him before. But as far as I knew, the Pugglewood business was the only occasion when I’d seriously offended him. I knew I had done things which would upset him but I was moderately confident he didn’t realise it was me who had done them. So armed with my copy of ‘More trite tales for little people,’ I attended upon him in his office.
It has to be admitted that when I entered his office the atmosphere was distinctly cool. He was formally polite in a way that tends to make a person nervous. It was the way he called me, ‘friend’ Steelyard, that told me I was not forgiven. So I confessed all. I explained what had happened and passed him the second volume to peruse.

He started reading it. After ten minutes he rang for coffee. The fact that he specified a cup for me as well struck me as a good sign. After an hour he closed the book.

“So Tallis, what do you intend to do now?”

I’d given a lot of consideration to that. “The two young women cannot afford a large print run. But if you were to invest, say, twenty alars, I’m sure that the printers would be delighted to print a few hundred extra copies.”

He looked at me over half-moon glasses. “Hmm. I will, but in return you can reprise your explanation to the entire council. That way we can put this matter to bed, once and for all.”

It struck me as a not unreasonable suggestion. “And I will sell copies in the foyer afterwards. This will ensure that people read the full story.”

I have addressed the Council of Sinecurists before. It’s not something I do lightly. After all I firstly have to convince them of whatever it is I’m addressing them on. But also, and this is of almost equal importance, I want to use the chance to prove that I’m the person whose work they love and who they want to hire. In this case it was even tougher, because I had to point out to them that they were in error. Not merely that but that it was I who had inadvertently deceived them. So most of my address was by way of apology. To be fair, when dealing with the pompous and the powerful, one can rarely apologise too often.

When I had finished my discourse, I made my way to the foyer and there I sat behind a table with the books on it. It had occurred to me that there might be some who hadn’t read either of the two volumes, so I’d fetched a stock of both. In the course of the afternoon I sold perhaps a hundred copies, which considerably exceeded my expectations. Still I felt that with a little bit of luck, I’d not merely turned away the wrath of the powerful, but I’d managed to help boost the earnings of the two sisters. I made my way back to the barge a happier and less nervous individual.

Two days later a note was delivered to the barge by a footman in the Oeltang livery. It merely read, “And now they’re calling me the bladdersnitch.”

Still he included a bottle of a perfectly drinkable wine with the note. I felt this gesture indicated I wasn’t being blamed. So we opened the bottle to go with our evening meal and Shena and I drank a toast to his continued good health and prosperity.

♥♥♥♥

 

And now we’d better hear from Jim Webster.

So here I am again with another blog tour. Not one book but three.

The first is another of the Port Naain Intelligencer collection. These stories are a bit like the Sherlock Holmes stories. You can read them in any order.

 

On the Mud. The Port Naain Intelligencer

https://www.amazon.co.uk/Mud-Port-Naain-Intelligencer-ebook/dp/B07ZKYD7TR

When mages and their suppliers fall out, people tend to die. This becomes a problem when somebody dies before they manage to pass on the important artefact they had stolen. Now a lot of dangerous, violent or merely amoral people are searching, and Benor has got caught up in it all. There are times when you discover that being forced to rely upon a poet for back-up isn’t as reassuring as you might hope.

 

Then we have a Tallis Steelyard novella.

Tallis Steelyard and the Rustic Idyll

https://www.amazon.co.uk/gp/product/B07ZKYMG1G/

When he is asked to oversee the performance of the celebrated ‘Ten Speeches’, Tallis Steelyard realises that his unique gifts as a poet have finally been recognised. He may now truly call himself the leading poet of his generation.

Then the past comes back to haunt him, and his immediate future involves too much time in the saddle, being asked to die in a blue silk dress, blackmail and the abuse of unregulated intoxicants. All this is set in delightful countryside as he is invited to be poet in residence at a lichen festival.

 

And finally, for the first time in print we proudly present

Maljie, the episodic memoirs of a lady.

https://www.amazon.co.uk/gp/product/B07ZKVXP24/

 

In his own well-chosen words, Tallis Steelyard reveals to us the life of Maljie, a lady of his acquaintance. In no particular order we hear about her bathing with clog dancers, her time as a usurer, pirate, and the difficulties encountered when one tries to sell on a kidnapped orchestra. We enter a world of fish, pet pigs, steam launches, theological disputation, and the use of water under pressure to dispose of foul smelling birds. Oh yes, and we learn how the donkey ended up on the roof.

 

All a mere 99p each

 

 

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About Writers, blogging, book promotion, book sales, Formatting manuscripts, Google Ads, Publisher's Advice, publishing, Research, self-publishing, Uncategorized, Writers Co-op, writing technique

In Case You Missed It

Here are a few of the useful blogs to have appeared on the Writers Co-op site over the past two or three years.

Practical advice from a full-time (i.e., successful) writer.

Where do your story ideas come from?

How to Format a Manuscript: Andrea Dawn, publisher.

Do Google Ads sell books?

POV explained.

What is the reading level of your work?

Writing meaningful nonsense.

Publishing Through A Start-Up Independent Publisher

Deep historical research

How a talisman can help you write

And, just for fun…
Spiteful but funny quotes from writers about other writers

We hope you’eve enjoyed the last two or three years as much as we have!

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About Writers, book promotion, book reviews, book sales, Publisher's Advice, publishing, Uncategorized

Advice for Authors and Writers

Hi everyone. I’m Andrea Dawn, owner of Tell-Tale Press. We publish short stories on our website that are free to read in the genres of fantasy, horror, mystery/crime and science fiction. We also publish anthologies and novels. Right now we have our anthologies available on Kindle, but we’ll be producing print books soon. And we always, always pay our authors! If you want to learn more about Tell-Tale Press, our website is www.telltalepress.net. Submissions are currently open for short stories, so be sure to check out the submissions page! You can also follow us on Facebook and Instagram: www.facebook.com/telltalepress and #TellTalePress.

I posted this list on my personal Facebook page and was asked to send it on so more folks can read it. So here you go! I’m still learning about the publishing world, but in the past few months I have learned some extremely valuable information that I think can help everyone. So, these are some tips for getting your work out into the public and how to get published. I’m not scolding you or trying to name and blame. These are simply tips I think really can help.

  1. OTHER AUTHORS ARE NOT YOUR AUDIENCE. If you want to make friends with authors and collaborate, maybe beta read for each other, or just whine about the writing world in general, that’s great. No problem there. But they are writing too and are also trying to get their work out there, and most likely they won’t have time to read your book as they’re too busy writing. Your audience is instead readers. Find online book clubs, groups that talk about books. Look for reviewers who do honest reviews for free or a small fee (but be sure they are legitimate sources). Start a blog and post it in those reader groups. And in the real world, you can do things like donate your book to a library and include lots of information on how to follow you. You can also contact local bookstores and ask to do a reading and book signings. Be proactive to find readers, not other authors.
  2. DON’T USE MESSENGER OR EMAILS AS AN ADVERTISING TOOL. I am not joking: I literally will unfriend and/or block someone when they send me a link to their book immediately after I’ve approved their friendship. Using Messenger to solicit is like the Jehovah’s Witnesses of social media: no one wants you knocking on their door to tell you things you haven’t asked about. And don’t do it with emails, either, unless someone has signed up for a newsletter from you. I don’t mind if people send me an Invite to like their page, though.
  3. LEAVE EDITORS AND PUBLISHERS ALONE. Don’t message a publisher or editor saying someday you’re going to write a great novel, and they’re going to publish or edit it! First, you’re assuming that the publisher or editor would even want to work with you or like your work. Second, it’s nothing but buzzing in our ears. “I’m gonna” means nothing to us. We need product, not promises. If you want to set goals for yourself, do so by creating a calendar or Vision Board. Don’t use our inboxes to do it.
  4. ONLY SEND IN SUBS WHEN PUBLISHERS ARE OPEN TO SUBS. And most importantly…
  5. FOLLOW THE SUBMISSION GUIDELINES EXACTLY. I don’t know if I can get any clearer on those two facts.
  6. YOU GOTTA SPEND MONEY TO MAKE MONEY. Ads on Facebook have really worked for me. I haven’t tried ads on other social media platforms yet, but I will. I find that free advertising–such as those giant book websites that will post your ad for free–garner no sales. And figure out where your money is going to be most effective for your genre. Do most horror lovers find their book recs online? If so, where? And a great place to advertise: local cons. Readers truly do love meeting authors. You will find that you can gain more followers and support when you are face to face with a potential reader. And to that end…
  7. KNOW WHAT VENUES WORK FOR YOUR GENRE. If you are selling extreme horror, then the sidewalk fair that happens each month in the church parking lot is probably not the place for you. Or if your genre is fantasy romance, the Halloween con won’t be a good idea either.
  8. GIVING YOUR BOOK AWAY DOES NOT SELL MORE BOOKS. I know one publishing company that constantly gives away books. So why should I ever buy a book from them when I can just watch their page and sign up for a giveaway? Especially since their page isn’t closely followed by their fans and it’s very easy to be the only person who answers their trivia questions or shares their post. And this company is also screwing over their authors; they’re not getting any money for the books they give away, and therefore the author doesn’t get his/her cut. So side tip: watch out for those kinds of publishers as well. They won’t be doing you any favors as an author.
  9. GIVEAWAYS FOR A CERTAIN AMOUNT OF BUYS DOES WORK. Let’s say you have a trilogy, and the final book is coming out. Tell folks if they pre-order your book, you will give them the previous two books for a single discounted price. Or perhaps you’ll give away book 1 for free on Kindle. Now THAT is incentive to buy!
  10. LEARN TO ORGANIZE. Learn how to budget your time and money. There are lots of online tips for how to do both of these things. Even DIY shows can help with this–of course, we all know Marie Kondo is wrong about only having thirty books, but she still has great tips that really can help organize our lives. We don’t have to be the stereotypical “starving artist”. It just means that we must train ourselves to be better at where our money and time goes.
  11. ENGAGE. I have learned from watching authors over the past few years that trying to be secretive and private does not work. It doesn’t get your work out there, and no one is going to advertise for you for free. Or if they do, they won’t do it for long. Then I see those people try to randomly engage here and there, and they get no response. No one wants to know who you are if you’re not engaging with your audience–there is no longer that mystery of “who is that author?” going around like there used to be in the 90s. Or I see people try to create a new persona online that is separate from their real self. But then you get tangled up in what you told who and where and on what page… it can get very frustrating for you. I’ve learned that in social media, you must make connections. And the best way to do that is to be truthful. Be friendly. Be yourself. Talk about movies you like, other books you like, ask questions of people, like what’s your favorite dinosaur! You don’t have to tell your deepest, darkest secrets, but you can share cat pics and tell funny stories about your dog or spouse. If you touch on politics, remember that not everyone’s going to like you, and it’s okay for them to not like you and not want to buy your books. The key is that you will find your own audience by being yourself, and it WILL be worth it.
  12. STAY OFF SOCIAL MEDIA. Okay, after talking about how to engage and interact, I tell you to stay off social media? What I mean is don’t waste time just scrolling along and randomly liking and commenting. Maybe set a timer for yourself on how long you’re on social media. Do advertising as you need, and engage as you need, and then move on. You can also set yourself a schedule: Every day from X to Y I will engage on social media, and that’s it. We all fall into the rabbit hole that is clicking away at everything, so learn how to step away so you can get to work on writing and advertising.
  13. HAVE FUN. Writing should be enjoyable. If you’re not having a good time, then reevaluate why you’re doing this. Be sure to make time for yourself as well–keep your health up and go outside here and there. You will find that it will only make your time on the computer even better!

Links:
http://www.telltalepress.net
Submissions are now open: http://www.telltalepress.net/submissions
http://www.facebook.com/telltalepress
Instagram: #TellTalePress

Andrea Dawn
Tell-Tale Press Owner & Editor
http://www.telltalepress.net

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blogging, book promotion, book sales, reading, Uncategorized, Welcome, Writers Co-op Anthology

Will Hard Copies Outlast eBooks?

Duh. Of course. And now that The Rabbit Hole, Volume Two, is out in hard-copy, it’s time to add a real book to your library.

And, how else would you expect to add an Ian Bristow cover to your art collection? Someday, his work will show up on Antique Roadshow and your grand-kids will wonder, wow, why didn’t I inherit one of those?

Buy it here:
Amazon.com link: https://www.amazon.com/dp/1691225355

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About Writers, blogging, book promotion, book reviews, book sales, editing, Flash Fiction, Google Ads, humor, inspiration, Legal, Literary Agents, Literary critique, Magic and Science, mythology, publishing, reading, Research, Satire, scams, self-publishing, Stories, Uncategorized, Welcome, world-building, Writers Co-op, Writers Co-op Anthology, writing technique

An Invitation to Blog

The Writers Co-op is looking for a few good bloggers. Anyone in the writing life is welcome to submit a blog. If you have something to say about writing, editing, publishing, marketing or just want to share news of your latest effort, we’re interested. Submit a new blog, or, a link to your current blog page.

Members should post their blog in the draft section. Others should submit their their blog or link to GD <at> Deckard <dot> com. Blogs are posted every Monday or Thursday morning on a first-come basis.

Remember that readers are likely to be people in the writing life interested in learning from one another. Sharing our successes, failures, insights, knowledge and humor is a big part of the life we lead.

I look forward to hearing from you.

– GD Deckard, Founding Member

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book promotion, book sales, Uncategorized, Writers Co-op

Most Copies Sold 2018 and Crass Thoughts

Here’s the 10 books that sold the most copies last year.

1. Ready Player One by Ernest Cline
2. Little Fires Everywhere by Celeste Ng
3. The Woman in the Window by A. J. Finn
4. The President Is Missing by James Patterson and Bill Clinton
5. Harry Potter and the Sorcerer’s Stone by J.K. Rowling
6. The Great Alone by Kristin Hannah
7. The Outsider by Stephen King
8. Before We Were Yours by Lisa Wingate
9. Crazy Rich Asians by Kevin Kwan
10. The Handmaid’s Tale by Margaret Atwood

This is not the list that you find when your search phrase is, “best sellers, 2018.” Amazon has a different list to sell you, different from Barnes & Noble, and Google lists quite different “best sellers” from various newspapers and book sites. These different lists demonstrate how difficult it now is to find truth on the Internet, even when you just want to know something as simple as what books were the best sellers last year.

Many sites will mislead you into thinking their list is “the” best sellers list. They are pushing an agenda, of course. Maybe commercial, or political, or just books that benefit their (funded-by-donations) cause. I’m not saying this is wrong, just, you know, saying it is.

You could even take advantage of the situation. We all know that writing a book similar to the real top 10 most-sold books might help your sales ride their coattales. But what about writing a book that a special interest will find promotes their agenda? Why not include your personal beliefs strongly enough to entice readers who share your views about life? Pitch it to special interests who just might promote you because it helps them to do so.

I know, I know. Crass. But these thoughts did occur to me, thanks to today’s media climate. Maybe, next week, I’ll atone by blogging for writer’s purity.

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book promotion, book sales, Literary Agents

Collective Marketing

A while ago, I made the following post on the Facebook SciFi Roundtable group:  

I’ve seen the question raised: how much do you hate marketing your books? I’ll put it this way: If you believe you can effectively market my books, I will split the royalties with you. Fifty-fifty. Not a me-pay-you-and-maybe-you-can-sell-my-books deal. A simple fifty-fifty split, after the sale.

Let me know.  

It got a few responses, ranging from the “Yep, me too” variety to the “There’s no money in marketing books” type.

For the record, I wasn’t expecting anyone to take me up on my offer.  And no one did.

***

We’ll teach you how to market your book!

Join our service and realize more sales!

We’ll show you the secret tricks to make Amazon’s algorithms work for you!

Do you get these sorts of ads? I do, and fairly often. I’ve even tried a few of those services — did my best to follow their instructions, kept an open mind — and never once made even my minimal investment back. But, hey, maybe that’s my fault.

Maybe my books suck.

Maybe I did it wrong. 

But here’s the thing: In the old days, authors had agents who sold books for them (to publishers) and earned a percentage (usually 10 to 20%) of the royalties. That model seems to be nearly gone now (or, at least, very hard to access. I tried for over a year to get an agent for my first book, querying almost fifty agencies. But that’s another story.). So, instead, we do it ourselves these days. Self-publish, self-market, self-medicate. Amazon is making plenty of money; editorial services and book cover services are probably doing okay (at least on a job-by-job basis). But authors? Mostly not so great. There is a whole industry designed not to sell books, but to sell services to authors who want to sell books.

Here’s looking at you, Bookbub

And that brings us to Bookbub. They have, for some time now, been the most successful of the email book marketing services. The gold standard. Readers sign up (for free) and get weekly emails promoting a list of books selling at a discount. The list changes constantly, and you can set some preferences in terms of genre and price points.

Authors apply for spots on these lists, and they pay Bookbub for the privilege. (There’s the key difference: in this model, authors pay the agents to market their books.)

For instance:  if you want to have your science fiction novel listed at the free price point ($0.00), you will pay $519 for that listing. This, according to Bookbub’s website, will result in an average of 29,900 downloads. If you list it for $0.99, the price of the listing goes up to $754. Different genres and different price points result in different fees. Listing your book for $3.00 or more could cost you over $2500, depending on genre.

So the service is not cheap, but they claim to get results — and most of what I’ve read agrees that they are effective. Bookbub doesn’t break down stats for the various price points, but they do report an average sold figure — excluding the results for free listings. For that Sci Fi book of yours, the average number of sales generated is 2,040 copies.

So let’s crunch the  numbers. Assume a $0.99 price point. If you are running a promotion through Kindle Direct, then you can earn a full 70% royalty on all sales made during that promotion (minus their delivery fee, which is a few pennies per download), so say you earn 67 cents per sale. If you achieve the average number of sales (2,040) you will earn $1,366 in royalties. Not bad. Subtract what you’re paying BookBub, $754, and you’ll make $612. 

So, still not bad, at least when compared to the negligible returns most of us see. And you might do better. That’s only an average. (Or you could do worse, ’cause that’s how averages work, natch.) In addition, your book gets some notice, and that aint bad either. But remember, you’re out the $754 whether you knock it out of the park or hit a weak dribbler to third. Bookbub takes their cut before the promotion even begins.

So, Is it worthwhile? Most of the time, absolutely. We’re still talking about pretty small numbers. I would be delighted, frankly, to be making $612 per month on book royalties, but it wouldn’t represent a radical change in my finances.

What’s more to the point, did you notice that word “monthly?” I know of people who work in exactly this manner — crank out a book a month, run Bookbub ads, build up a following, get noticed by the Amazon algorithms and then fame, fortune, and endorsement deals. Personally, I can’t imagine producing more than a book or two a year at the very most, so this wouldn’t for me. 

Besides, there’s another problem:  Bookbub advertising spots are very much in demand, and Bookbub is highly selective. I’ve submitted Spark three times — once for a 99 cent promotion, twice for free promotions — and been rejected each time. The problem? My book doesn’t have very many reviews on Amazon, they said — I should wait until I get more, they said — and maybe consider pricing the book at a lower price point, they said (and yes, this was the advice that Bookbub gave me, even when I wanted to price the book for free, because it was obviously a form-rejection letter). The internet rumor mill estimates that Bookbub accepts fewer than ten percent of applicants, and they prefer people who are already famous and have hundreds of Amazon reviews. In short, the more you need them, the less likely they are to accommodate you.

So, where does that leave us? Certainly, there are other book marketers out there in the BookBub mode. I’ve used them (and written about it here  and here .) None of these services are as big as BookBub. They don’t charge hundreds of dollars up front, but they also don’t suggest that they will generate thousands of dollars worth of sales. Some are even free, but, well, they tend to generate commensurate numbers, if you get my drift.

Which brings me back to my original subject: marketers. I’m still waiting for some marketer to respond to my offer: a 50/50 partnership. I write. You market. Half the royalties on actual sales go to you, half to me.

I expect I’ll be waiting for a long time.  

Meanwhile, here’s a serious question:  would it be possible for us, as a collective, to replicate, even in some small measure, the Bookbub model? Instead of paying Bookbub for access to their list, generate a list of our own? Send out our own newsletter? Even if it was significantly less effective than theirs, we’d still be saving a lot of money by not having to fork out $700 (and up, up, up) to Bookbub every time we advertised.  I have no expertise, no knowledge about what might be involved or how long it might take to build up a list. No doubt others have tried this, but since there are (at least) dozens of us, each with our own varied contacts and resources, might we have some leverage they do not?

Is this a pipe dream? Probably. But until you ask, you never know. 

So I’m asking.

Any ideas?

 

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