book promotion

Giveaway Gamble

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I’m running a giveaway. I never thought I would, so I’m rather surprised. But I’ve reached a point in my writing where I want to put it to the test. Which means I’m going to pay to build a mailing list in the hope that enough people will like what they read to make it worth my while. Eventually.

Here’s the deal. I’m giving away 12 paperbacks in a raffle. To enter, you simply need to give me your email address. Then you’ll be on my mailing list, from which you can of course unsubscribe at any moment. The winner gets the grand prize but all entrants get a free ebook of One Green Bottle. In a forthcoming newsletter, I’ll be announcing the release of the sequel, Perfume Island, in September. So then I’ll see how many people liked the first book enough to want the second.

I could do this without the giveaway, via my blog. But after a couple of years, my mailing list stands at 67, which means it’ll get to a thousand around the time of my 112th birthday. Blogging is good for all sorts of things but not for getting readers.

The giveaway will be up soon on giveawaypromote.com. That costs me just $5 (or $10 for a featured promotion). If I don’t do that, only my blog readers would find it, which kind of defeats the purpose. So if I get n people signing up, it’ll be money well spent . How big is n? Some giveaways draw more than 1000 entrants, but I’m not getting my hopes up – let’s say 300. I’d be quite happy with that. Less than 200? Mweh. The cost of the prize plus postage will be around $200: given that some of the entrants will (a) unsubscribe from the newsletter, (b) either not read or not like One Green Bottle, (c) read and enjoy it but not go on to Perfume Island, there needs to be a large number of entrants for this gamble to come off.

The raffle winner will be chosen by an online random name picker, into which I’ll feed the names of the entrants myself. There are services which can do this for you, along with a host of other frills. The best, apparently, is KingSumo, which costs $200 (one-off payment – it’s yours then for life), but it only works on wordpress.org sites, not wordpress.com. The other main two are Rafflecopter and Gleam. There are free versions to both of these, but if you want them to collect emails (which after all is the point of the whole exercise), they cost respectively $43 and $39 a month. You can run your giveaway for just a month, then downgrade again to free, but still it’s another expense, so for this first bash I’m not using them. Maybe next time – if there ever is one. This time I’ll get the emails by having entrants sign up on a landing page.

So that’s the background. I’ll report back on results when the giveaway ends. Meanwhile, would you like to head over here and tell me what you think? Have I done it right? Any blunders you can see? If you do, I’d be grateful if you could let me know before I post it on givewaypromote. And of course, don’t hesitate to enter yourself – you might even win.

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book promotion, writing technique

Add clutter. Vamp a while. Thanks, Atthys.

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John Dee, Elizabeth’s Royal Astrologer, said by some scholars of the period to have been one of Francis Walsingham’s undercover operatives. (He is, in my book.) See that globe there? On my website (still in progress) I am going to replace it with a period engraving of a cat’s head. A very special relationship has a confirmation in the historical record!

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Well explored territory here, but my Sly-addled brain isn’t kicking in right now.

I’m hammering away at a very difficult chapter. I’m trying to organize it into a logical progression of conversation, A leading to B leading to C, making sense of a stack of sticky notes, my low-tech method of story-building.

So, how goes it with your work? We haven’t talked about that for a while, have we? What have you written new? What are you pleased with? What are you bummed about?

I am optimistic about my latest nonsense, but also saying to myself, Crap, girl! You’re digging another hole for yourself. I see a place to insert some astrology, way prior to the point at which I thought I’d need to start reading my huge, historical (first published in the eighteenth century, I believe) definitive work. I’ve flipped through that monster, it’s dense, it’s a bit like reading Chaucer, trying to figure out what’s being said. But all I need for now is a good line or two that I can run with.

Also: after my husband’s stroke, our budget must reconfigure. I had planned to buy a full line edit of Sly. I’m having second thoughts on that now. Here’s what I’m going to do:

I work at a place lousy with editors. I’m going to post a help wanted sign in the break room, find someone to give me a line edit, piecemeal, of areas I am concerned about. I already spent nine hundred dollars on a developmental edit. At this point, all I can bring myself to pay for is general guidance that I can absorb and carry on with myself.

I look forward to Kris’ post on promotion. My big strategy is still the bumper stickers, and related stick-em-up materials. My sister in Tallahassee volunteers at a community theater, she can put up a poster there. A guy from my group house in Boston still lives up there. Maybe I can get him to roam the subway system, plastering stickers around. I have a brother with connections, he’s a well known figure in Asheville NC. I myself will tackle NYC, I’m an hour north.

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A grinning cat head has to get a lot of attention. (This isn’t Sly. This is R. Crumb)

Whether anyone reads after the first page, que será, será.

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About Writers, blogging, book promotion

Facebook Street Cafe

My first two weeks:
The humanity cascading down my Facebook page needs filtering, of course. I want to learn from other authors. They get invites. **Purged are the space-wasters – haters, fanatics, scammers and whores may have their story but I am not here to write it. Everyone else is appreciated. Well, I occasionally knock off the loudly ignorant, the maudlin, the chanters of feel-good gibberish, a proselytizer or two, even the emotional yo-yos when they don’t know when to stop. Still, I have over 1400 “Friends.” Some are generous authors happy to share what they know while others would kill your mother for a Popsicle if they were hungry.
But what else should one expect from the crowds on Main Street, Earth?

I am not here to sell books. Happy as I am to see the hits jump on my book’s webpage, I came to see today’s authors and the books they are writing. Posting my book is just flashing my badge.
Most authors seem like myself. They like to write, they like being authors, they don’t sell many books but two out of three keeps them writing. Granted, I’m not friended with James Patterson, Steven King or JK Rowlings but I ‘could’ be chatting up a future Rowlings, King or Patterson. That thought keeps me respectful.

Social media, by its nature, skews the sample towards social people and social themes. There are more women authors on Facebook than men authors. Facebook authors are usually outgoing, happy to share books or thoughts on genres, plots, characters, publishing, marketing or any topic related to life as a writer.
I like them. I learn from them.

It’s a humbling experience. So many people who know more about any topic than do I are happy to set me straight. My reference to the War Powers Act was expanded in a reply from a judge who kindly explained why I was right but …not really on target. My comment in another discussion was labeled a “red herring” by someone who knew.

True, some here have unusual kinks in their DNA helix and always remember that you are talking with faceless strangers even when they put a face to the talk. I received a friend request from an active duty soldier. The photo showed a wholesome young woman in US Army uniform at her desk. Her account page said she was born in NYC, currently living in Damascus, Syria. Right.
Y’gotta love Humans.
**Addendum. Note: Do not use the word “purged” or the phrase “knock off.” My use of those elicited a happily rabid response from a fanatic agreeing on the necessity for “culling the rat fuck bastards” who can “be erased with the push of a button on a suicide vest.”
Apparently, word choice can be critical here.

Writing at my desk with Facebook but a click away is like writing while sitting in a sidewalk cafe where one only has to look up to engage people going by. Talking with people having similar interests is a refreshing break. So if you’re a lover of books, please send me a friend request. I’m in front of Ducky Smith’s SciFi Roundtable cafe. I’ll hold a chair for you.
+++– GD Deckard

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book promotion

Ill-defined and disreputable?

novella

‘Sir, what’s the German for notice?’ ‘Notiz.’ ‘No tits?’ ‘Yes.’ ‘Really, sir? None at all?’ ‘What do you mean?’ ‘You just said, “No tits”, sir. Do mean, like, absolutely flat?’ ‘Any more of that, Bausse, and you’re in detention.’

That this and similar episodes are what spring to mind most readily when I think of German at school may well mean that my mind is as puerile now as it was back then. Nonetheless, by way of association, and with much effort, I recall other details too: the scarred wooden desks, the dingy yellow walls and the hapless features of Mr. Graham, whose life we made such a misery.

Also a book with a pale blue cover, The German Novelle, which presumably I read. Like pretty much everything else I studied at that time, I don’t remember a thing about it, except that the Germans were the first to take the novella form, originally established in Italy, and turn it into something with a specific set of characteristics, different from those of the novel. Notably – and here I turn not to my memory but Wikipedia – it is ‘restricted to a single, suspenseful event, situation, or conflict leading to an unexpected turning point (wendepunkt), provoking a logical but surprising end.’

Importantly, length is not a criterion. A Novelle could run to several hundred pages. But these days, when we use the word novella in English, length seems to be the determining feature. And I must admit that when I set out to write one, what I had in mind was something in the order of 30,000 words. But to reason only in terms of length would be a mistake, and run the risk of validating Carl E. Reed’s apothegm of wince number 69: ‘A novella is a book that ran out of steam.’

Stephen King has called the novella ‘an ill-defined and disreputable literary banana republic’. This hasn’t prevented him from writing several himself, though he points out the difficulty of selling them in the commercial world, being too long for a magazine and too short for a book. While this may indeed be a drawback, it makes the novella an ideal candidate for self-publishing, where a common strategy is to make it free in order to draw readers in to the rest of a series. This was indeed my reason for writing Closed Circle. I’ve read of that strategy many times – now I aim to test it out myself.

Not for a while, though. Because although I’ve finished a version that might pass muster, I’m not satisfied yet. It needs a good dose of improvement, for which I’ll need to let it simmer subconsciously – or whatever books do when we’re not actually working on them – for a couple of months or so. Basically, I didn’t realise when I embarked on it how hard it would be. All writing, of course, turns out more difficult than the initial vision promises, but I grappled with this one a lot. Not that it ran out of steam, on the contrary – it’s got a bit too much. I need to tighten the valves a bit, fix a gasket or two. It might gain a few thousand words in the process, but that won’t matter. It’ll still be a novella, because strangely enough, without thinking about it, I ended up with something close to the definition in The German Novelle. Maybe I did remember something more than the German for notice after all.

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book promotion

Out of the frying pan, into the fire.

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Creation to marketing, obsessive-compulsive all the way. 

I’m working through my novella, revising. Except for one or two chapters in the middle, I’d truly thought it finished, except for commas, etc. Now I find my logic in one area less than acceptable. It sounds pretty good if you don’t think too hard, but when I pick it apart I am unhappy with it. I never did feel it was strong enough, and I’ve also thought I could wring a lot more fun out of it. I hadn’t figured out what to do about it until just the other day.

Motivations are what I fixate on: Does this really make sense? It meets a need, but is it essentially bullshit? My bullshit meter, one to ten, tells me certain behaviors as a basis for subsequent doings are about a five. I still like what I have in general, but I love my new idea. I’m going to fold them together. They do not conflict, they work hand-in-glove.

My first question is: Do you ever feel ready? Do you ever stop cramming your back pockets with scribbled sticky notes?

Chapters one to five are done. Six and seven will get the just-dreamt-up stuff plowed in. The remainder (another seven chapters) is, I believe, pretty OK. I have avoided decisions near the end by treating my novella as a cliffhanger: This might happen, it might not. (My characters may only discuss it. They do a lot of discussing.)

The full book will have resolutions to all the speculation. Nonsense that I’ve removed to create a shortie will be restored, and the second half will be completely new. There will be some overlap, most of it in the first quarter, but the novella is meant as a teaser, and will be cheap, perhaps ninety-nine cents, or maybe even a give-away.

Where to publish? Let’s talk about that.

I see ISBNs are pricey unless you buy a block of them. Does anyone have a number to sell? Should we buy a block as a group and share them out?

KindleScout looks interesting. It feels rather like a game to me. Find something great, help it along with a vote in favor. It takes no time, you’re looking at a blurb and a few paragraphs. On Scribophile, however, is a negative review concerning quality of the offerings:

“. . . many of the covers and descriptions are not professional and do nothing to promote the book. One doesn’t even have a picture or a layout, just the title and a sentence describing it. I had to look at it to figure out what was what, which I wouldn’t have done if I weren’t coming back here to comment. Same for the blurb. It’s repetitive, and it’s boring. The sample chapter has no paragraphs and it’s unreadable – spelling, grammar, spaces between sentences.” A few pieces like this would discourage me away real fast.

What are your thoughts on KindleScout/Kindle Select?

Here is the link for an interesting looking post on marketing yourself. I haven’t read it yet, but the response on Scribophile is enthusiastic.

My climb-every-mountain/follow-every-rainbow neuroses may have been counterproductive until now. From here they may be a plus.

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