blogging, book promotion, Uncategorized

Blogging Your Book

To blog your book without being too boringly obvious or repetitive, consider blogging about the subject matter of your book. People who share an interest in what your book is about could become your readers.

For example:
If you write mysteries, blog the latest crime-fighting psychology or tech or techniques. Romance writers can blog on sex, relationships or famous real-life romances. Blog fantasies if you write them, or blog the science behind your fiction if you write Sci-Fi.

So, if you are a writer who blogs, the question could be…
What can you blog about that shares your interests with prospective readers?

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book promotion

A (possible) blurb. Plus additional wry remarks.

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Not Sly. But I love those eyes.

Creating a good hook (a blurb) for a book is a tricky business.  

Short and punchy is the rule of thumb. Get as many eyes as possible to your first page. But, my book is not easily conveyed in a few phrases. I could call Rogue a grand gallivant (true as it can be) but that doesn’t capture the insanity.

What I can come up with here, now, on the fly? 

> Puss in Boots as you’ve never seen him. On the money, but trite, and useless, tells you nothing.

> A smarty-pants cat kicks butt in sixteenth century Europe. Closer in spirit, but still way short of the silly stew I’ve … ah … concocted, from numerous sources.

I’ve done a huge amount of historical research, from biographies to period pieces (Margaret Cavendish, called the first female scientist, liked to put her theories into verse. I’ve taken her impulse and run with it) to a marvelously enjoyable Ph.D thesis on a walled town in southern France not far from my first locale. (I borrowed details of the landscape, with permission of the author. I managed to track her down to the BBC.) Rogue is a merry mash-up filtered through my own off-balance point of view.

Rogue is my personal An Incomplete Education, a wonderful book that purports to give an overview of all the information we should have absorbed in college. Twenty years of poking around in history books has made me moderately well versed on the sixteenth century in matters large and small, able to regale you with, for instance, the curious circumstances surrounding the invention of the pencil. The new technology, initially a military secret, figures in my story in strange ways.

The Rogue Decamps is a bit challenging, quirky, and (horrors!) complex. It’s not Disney. Nor is it a rehash of the traditional tale. It’s arch this-and-that. I have some social commentary, but – relax – those remarks are decidedly screwball. It’s black humor in spots, snark more generally, sweet from time to time. My cat is a fully formed personality, with all the faults and foibles of the human kind. He drags a load of regrets around with him, and obsesses over them, delightfully. (IMO) He’s a bully, a con artist, a sweetheart and a snot. Like any cat, right? (I should know, I’ve lived my life – seventy years so far – in the company of cats.)

Writercoop-ers (writercoop.wordpress.com): Have I said anything useable here, or have I shot myself in the foot? I can’t do a bait and switch, cast a wide net with an uncomplicated blurb, lose readers soon thereafter. They have to have an inkling of what they’re in for.

My few followers on Facebook: If you like this . . . flavor, chances are you’ll find much in my opus (a three-book series) that will have you giggling your head off. Or, as the kids say, ROLF.

I’m nearly done with what I’ve vowed will be the final revision. Plot (conventional momentum) be dammed, I prefer to stop and smell the roses.

One last try at a bite-size blurb: 

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Sly! The Rogue Decamps. (Intro/novella to a series.)

A Smarty-Pants Cat Kicks Butt in Sixteenth Century Europe.

From a faux-visitation by the Virgin Mary (the goal, to lure religious tourism to a dirt-poor backwater realm) to a joint effort with Elizabeth’s Royal Astrologer to eradicate a nasty rodent infestation in a North German town, a whacky wiseacre offers astute but invariably self-serving advice to creeps, cranks, and kings.

Sylvester, aka Sly, is a poet . . . of interesting verse. A scholar . . . devising his own theory of gravity fifty years before Newton . . . folks, he’s Puss-in-Boots, reimagined from the boots up.

He’s the original animal rights activist. He’s got a whiff of Vonnegut about him, how can you resist that? He’s a good-hearted know-it-all, and I furnish him with a series of hapless sidekicks to bounce ideas off and to push around.

The guy’s a corker, full of piss and vinegar, cute as he can be. Aren’t you curious? Step into my ready-to-rollick Wayback Machine. We’re off on one hell of a jaunt.

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I plan to give the novella away as a promotion. This is one of my more sophisticated marketing schemes. Another is to hand out leaflets, dressed as a cat, in Times Square, maybe get myself arrested as a public nuisance, maybe land on the evening news. Or take videos to post on YouTube. A third ploy is to create bumper stickers, mail piles of them to everyone I know to, hopefully, pass out. If you see a bumper sticker, My Guy Sly – that will be the name of my future website – you’ll know I’m up and running.

Sly was taken. Screwball was gone. I pounced on My Guy Sly for a domain name. It is already in use, here, there, as a user name. On one site it belongs to a dodo who adores Sly Stallone. Didn’t move quickly enough there.

I’m way late to the party on a number of fronts. Hey, if I’d been on the ball twenty years ago, I could have bought Amazon. I am no financial visionary. I am no marketing genius. Tech, web tours and such, confounds me. I’m going to work it the old-fashioned way, on the hoof, channel P. T. Barnum, raise a ruckus, my marketing in sync with the anything-goes approach of the story. You take the high road, I’ll take the low road. I just may get to Scotland afore ye.

Next time, kids, I’ll talk about my idea for a Sly-mobile. Now, my husband may not go for our new car plastered bumper to bumper with decals. I believe I’ll wait a while, a good while, to spring that on him.

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About Writers, book promotion, book sales, Uncategorized, writing technique

BOOK BLURBS

We writers are the pioneers in this brave new world of book marketing. It is our task to boldly go where few authors have gone before. Finding what works for us is often intuitive, so it helps to ask others what they think. What do you think of the following insight from a fellow author about book blurbs?

Book Blurb
“The blurb should draw you into the story, not tell you all about the story.”

Example: (my current blurb)
The Phoenix Diary
Legends speak of a mysterious and powerful record that might be a formula for free energy to rebuild the lost civilization or an ancient tome written by a man from the stars telling of mankind’s true beginning and ultimate destiny. Now three teens – Otero, Rhia, and Marc – set out to find the Phoenix Diary with the help of hints from their own genetic memories. But a mysterious man pursues them relentlessly through the ruins of Denver and into an ancient vault in the Rocky Mountains; he knows the Phoenix Diary is everything the legends say and more. It is humanity’s past, present, and future.

Example: (Proposed revision. Is it better?)
The Phoenix Diary
Can genetic memories guide three teens to a tome written by a man from the stars buried in an ancient Rocky Mountain vault? Does it really tell of humanity’s past, present, and future? Only the warrior pursuing them knows.

Example: (Your Best)
Let’s see your best book blurb!

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book promotion

Marketing update

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A short while ago I announced I was doing a giveaway. It ended on 5th July, so here are the preliminary results. In fact I also participated in a cross-promotion in which 20 mystery and suspense authors made their books available free on Instafreebie, undertaking to promote the offer to their mailing list.

The giveaway was costly – the value of the prize plus promoting the giveaway itself came to over $200. I’d hoped for a minimum of 200 subscribers; I got 97. Conclusion? Not worth it. Especially when compared to the cross-promotion, which cost me nothing (Instafreebie offer a free trial for a month, after which it’s $20 a month if you want to collect the email addresses of those who download your book).

The cross-promotion brought in 576 subscribers, meaning I now have upwards of 700 altogether. In three years of blogging, I laboriously reached 65, so the sudden influx is massive. Is this the way forward? Everyone says so.

Now the challenge is to convert those subscribers into readers, and ultimately readers who’ll want to pay for the next book in the series. I’m approaching this with some trepidation – send out too many emails, be too pushy or adopt the wrong tone, and they’ll unsubscribe. So far, my unsubscribe rate is under 4%, which is healthy. If it goes up to 7%, Mailchimp (free till you get to 2000 subscribers) suspect you of spamming and send you nasty warnings.

A lot of people, of course, don’t even open the emails. Or don’t read the free books. Or if they do, don’t pay for the next one. So only a tiny proportion of subscribers will become your followers or fans. How tiny? Only time will tell. But at least it feels like I’ve got some sort of traction, a sense of control over a process which has hitherto been random and wasteful. If I convert just 5% of subscribers into followers, that’s 35 – not a lot, but still way more in a single month than in three years of effort up to then. So what do I do next? Rinse and repeat.

 

 

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About Writers, book promotion, Stories, Uncategorized, Writers Co-op, writing technique

Writer’s Showcase

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Type: Satire, Racial Prejudice
From WiP, Bob Vs The Aliens
Scene: The Aliens have just landed and Piper, reporter for the European news site, Socialism Revisited, is in Atlanta conducting a “man-on-the-street” interview with Bob, who was selected because he struck her as an average white man.
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+++An elderly black couple turned to them. They smiled at Piper. She smiled back. “Ignore him,” the man told her. “Bob’s too white to understand what’s really happening here.”
+++“He’s a good boy,” the woman assured her. “Give him some time.”
+++“Hi Mom.”
+++Piper stared at Bob. “Mom?”
+++“I was a surprise.”
+++“Your face is Western European.” Her eyes twinkled.
+++“They love me anyway.”
+++Undaunted, Piper thumbed at the cameraman behind her, “Well, the power’s out again. But our camera still works.”
+++Bob ignored her. “I do understand, Dad,” he answered the old gentleman. “The presence of an Alien species defines all humans as one, right?”
+++Realization came over Piper’s face as if she suddenly sensed the real story here. Signaling the cameraman, she turned to the couple. “Tell me, sir, what was your first reaction when you heard the news?”
+++“White folk are gonna stop looking at me like I’m black.”

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Critique & Comments welcome 🙂
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Writers: Showcase your writing on Writers Co-op!
We want to see your writing of First Line or Paragraph, Character Introduction, World Building, Backstory, Action Scene, Satire, Humor, Horror, display an Emotion, show a Relationship, or, any Bit Of Writing you’d care to share. (Never more than one page in length, please. Be sure to state the type & book title and introduce the scene.)
Post in our drafts section if you can, or, use our Contact Page to send us your  sample or email it directly to GD (at) Deckard (dot) com.
(Many thanks to Ducky Smith & E.M. Swift-Hook of the SciFi Roundtable for their unwitting contribution of this idea.)

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book promotion

Giveaway Gamble

loto

I’m running a giveaway. I never thought I would, so I’m rather surprised. But I’ve reached a point in my writing where I want to put it to the test. Which means I’m going to pay to build a mailing list in the hope that enough people will like what they read to make it worth my while. Eventually.

Here’s the deal. I’m giving away 12 paperbacks in a raffle. To enter, you simply need to give me your email address. Then you’ll be on my mailing list, from which you can of course unsubscribe at any moment. The winner gets the grand prize but all entrants get a free ebook of One Green Bottle. In a forthcoming newsletter, I’ll be announcing the release of the sequel, Perfume Island, in September. So then I’ll see how many people liked the first book enough to want the second.

I could do this without the giveaway, via my blog. But after a couple of years, my mailing list stands at 67, which means it’ll get to a thousand around the time of my 112th birthday. Blogging is good for all sorts of things but not for getting readers.

The giveaway will be up soon on giveawaypromote.com. That costs me just $5 (or $10 for a featured promotion). If I don’t do that, only my blog readers would find it, which kind of defeats the purpose. So if I get n people signing up, it’ll be money well spent . How big is n? Some giveaways draw more than 1000 entrants, but I’m not getting my hopes up – let’s say 300. I’d be quite happy with that. Less than 200? Mweh. The cost of the prize plus postage will be around $200: given that some of the entrants will (a) unsubscribe from the newsletter, (b) either not read or not like One Green Bottle, (c) read and enjoy it but not go on to Perfume Island, there needs to be a large number of entrants for this gamble to come off.

The raffle winner will be chosen by an online random name picker, into which I’ll feed the names of the entrants myself. There are services which can do this for you, along with a host of other frills. The best, apparently, is KingSumo, which costs $200 (one-off payment – it’s yours then for life), but it only works on wordpress.org sites, not wordpress.com. The other main two are Rafflecopter and Gleam. There are free versions to both of these, but if you want them to collect emails (which after all is the point of the whole exercise), they cost respectively $43 and $39 a month. You can run your giveaway for just a month, then downgrade again to free, but still it’s another expense, so for this first bash I’m not using them. Maybe next time – if there ever is one. This time I’ll get the emails by having entrants sign up on a landing page.

So that’s the background. I’ll report back on results when the giveaway ends. Meanwhile, would you like to head over here and tell me what you think? Have I done it right? Any blunders you can see? If you do, I’d be grateful if you could let me know before I post it on givewaypromote. And of course, don’t hesitate to enter yourself – you might even win.

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