Indie authors will continue to grow ebook share. Traditional publishers will continue to price their ebooks above market and will focus on print and audio sales in 2018. They will also continue to focus on their go-to franchises and signing authors who have a built-in audience (celebrities, politicians, successful indies). Indies will continue to fill the void by publishing high-quality, affordable ebooks and writing to niche audiences (something blockbusters cannot do as they require mass appeal). Bestselling romance author, Rachel Van Dyken says, “2018 is bound to be a year for books and a year for readers! Trends come and go but one thing I see coming back in a huge way is sci-fi and fantasy romance. Contemporary will always do well but I think readers are starting to get overwhelmed with the same old rom com with the similar fonts, colors, and titles. I say bring on the other genres—a great palette cleanser for 2018.” As authors like Rachel continue to stay ahead of the curve by innovating on content and design, and become ever more sophisticated at book publishing, readers will continue to shift ebook market share to indies. [Ricci, Written Word Media]
SOCIAL MEDIA Relevancy
Social media has become the main source of information for everyone. It is logical that people tend to filter content relevant to them in these platforms and ignore junks. Current authors should learn how to utilize social media smartly to leverage the power of these media. For example, setting up a high profile where their target audience is many to capture majority while they interact with the platforms. For instance, if you are doing public relation for a company, you need to build trust and address customers’ concerns to avoid being flagged as a scam in Facebook, Linkedin and Google Plus among others.
While longer books will never go away, shorter, focused content or short stories will pave the way for big new sales numbers in 2018. So what’s the average length of a short book or novella? Twenty-seven thousand words (give or take) or fifty pages. Book strategists insist that the reason these books take off is because, in the case of fiction, readers sometimes just like that quick story, with an uncomplicated plot and a quick reward at the end. In the case of non-fiction it’s generally very focused content.